Presentation on theme: "Ishadi SK. The most powerful industry to control the world MEDIA & MILITARY."— Presentation transcript:
The most powerful industry to control the world MEDIA & MILITARY
RADIO FILM INTERNET PRINT TELEVISION MEDIA
TELEVISION SYSTEM NoSYSTEMSTRENGTHSLIMITATIONS 1.TX : Terrestrial Free to air Max radius of 120 Km. High coverage depending on Towers Height Should be clear area and capacity of transmission Does not depend on weather Single channel. 2.Cable Multi channel – up to 100 – 200 channel.Quite expensive because of using cable to be transmitted Multi functions Does not depend on weather High Maintenance * No physical distortion/interruption 3.Satellite Coverage Not limited High Investment High Penetration, it is not interrupted by high rise building or mountain Easily interrupted by weather Multi channels ( digital ). Needs Parabola.
Studio TV Satellite TX Tower TV TV CABLE TELEVISION SYSTEM
TYPES OF TELEVISION INDUSTRY Government Television Private Television Cable Television InvestmentAPBNPrivate Operational CostAPBN / APBD/ limited advertisement AdvertisementMonthly Fees / limited advertisement Reports toGovernmentB.O.D ContentsTends to follow governments needs Based on markets needs ManagementBureaucratic/ Professional Professional / Competitive
LIST OF NATIONAL NATIONAL TELEVISION SHAREHOLDER MAIN SPONSORS ON AIR TRANSTVPara Group100%Chairul Tanjung2001 TRANS|7 Para Group Kompas Gramedia Group 55% 45% Chairul Tanjung Jakob Oetama 2001 RCTIMNC Group100%Hary Tanoesoedibjo1989 TPIMNC Group75%Hary Tanoesoedibjo1991 GLOBAL TVMNC Group100%Hary Tanoesoedibjo2002 SCTV PT Abhimata Mediatama Nothern Trust Company S/A Public 79% 8% 13% Sariaadmatdja brothers Singleton Group 1990 INDOSIAR PT TDM Asset Manajemen PT Prima Visualindo Bank Julius Baer Ltd Public 29% 27% 8% 36% Salim Group1995 ANTV Bakrie Group Star Group 80% 20% Bakrie Family Rupert Murdoch 1993 TVONEBakrie Group100%Bakrie Family2002 METROMedia Indonesia100%Surya Paloh2002 TVRI Ministry of State Owned Enterprise 100%Govt. Indonesia1962 TELEVISION
LIST OF PAY TV IN INDONESIA PAY – TV Providers Shareholders Indovision Global Mediacom First Media (Kabelvision) Lippo Group TelkomvisionTelkom Iglo TVIndosat Astro TVForeign
COMPETITION Program Content & Creativity Audio Video Quality Technology Coverage Area Artist Rate card
TRANSFORMATION OF IDEALISM INTO BUSINESS STRATEGY DEMOCRACY CONSTITUTION RELIGION MORAL VALUES NATIONALISM BROADCAST LAW CODE OF ETHIC PUBLIC OPINION PROFIT MARKET DRIVEN COMPETITIONS RATINGS
In order to give idealism for the nation, we have to firstly survive in this industry. In order to give good & effective idealism we have to gain great number of share & rating. TRANSFORMATION OF IDEALISM INTO BUSINESS STRATEGY
TELEVISION INDUSTRY AS A CREATIVITY INDUSTRY Creativity must have selling point Creative have no limitation (Theory of 7 musical notes)
HOW THE CREATIVES WORK?? HOW MANY SONGS CREATED BY 7 NOTES ??
HOW MUCH VIEWER WE HAVE? BIGGER IS MUCH BETTER HOW MUCH VIEWER WE HAVE? BIGGER IS MUCH BETTER BUT, CREATIVE MUST MEASUREABLE!! CREATIVE MUST MEASUREABLE!!
WHAT IS THE DEFINITION OF TVR (Rating) A Percentage of Audience over the population or target population, defined by a certain period of time (minimum by 1 minute=watching minium 17 second continously) TVS (Share) The percentage of the total available audience. The addition of the stations always equal 100 % RATING & SHARE?
WHAT IS THE DEFINITION OF RATING & SHARE? 1% Rating = ± penonton Sumber data: AGB Nielsen Indonesia
WHAT IS THE DEFINITION OF RATING & SHARE? YEAR 2008 QuintilesDefinition*% A Rp. 2,000,000 and above 9% A1 Rp. 3,000,001 and above 3% A2 Rp. 2,000, ,000,00 6% B Rp. 1,500, ,000,00010% C Rp. 700,001 – 1,500,001 46% C1 Rp. 1,000, ,500,000 20% C2 Rp. 700, ,000,000 26% D Rp. 500, ,000 19% E Rp. 500,000 and below 16% Source: Nielsen Media Research *) Monthly household purchase of basic goods (such as: basic staple food, water, electricity, cigarettes, maid's wages, school fees, petrol, rent if paid monthly).
Produksi dalam televisi adalah suatu proses dimana sebuah ide itu dapat ditransfer ke dalam tayangan televisi. Tahapan produksi ada 3 tahap yaitu: 1.Pra Produksi 2.Produksi 3.Paska Produksi
Pra Produksi Dalam proses pra produksi dilakukan beberapa production meeting atau bisa juga disebut proses brainstorming yang kemudian tertuang dalam 3 bagian,secara: 1.Kreatif 2.Teknis 3.Administrasi
Kreatif - Proposal : Judul,tujuan,target penonton,format acara dsb - Konsep - Naskah - Rundown - Script
Teknis - Jadwal Shooting - Alat – alat yang digunakan : Jumlah kamera,Lighting,Audio,Broadcast equipment dll. - Lokasi : Studio atau luar studio - Man Power : Producer,PA,Creative,Director,Camera Person,Lighting Person,Audio dll. - Taping/Live
Administrasi - Perencanaan Budget Biaya-biaya yang berhubungan dengan proses produksi seperti: Artis,set dan properti,makanan,kaset,biaya crew,studio,rental alat dsb.
Tahapan produksi adalah dimana segala sesuatu yang dipersiapkan dalam pra produksi di eksekusi dalam sebuah tayangan. Dalam tahap ini termasuk rehearsal yang dapat dibagi 2,yaitu: Table reading atau dry rehearsal
Table reading atau Dry Rehearsal Para artis bersama crew produksi duduk bersama/ berdiskusi untuk membaca script acara. Dress Rehearsal Para artis telah berpenampilan seperti pertunjukkan sesungguhnya dan seluruh crew produksi yang bertugas melakukan tugasnya layaknya pertunjukkan sesungguhnya. Shooting Proses produksi di eksekusi menjadi sebuah tayangan.
Didalam paska produksi hal yang dilakukan adalah merapihkan alat-alat yang dipergunakan, pembongkaran set, penyelesaian masalah pembayaran dan evaluasi program. Hal yang paling penting dalam paska produksi adalah proses editing dimana program yang telah dieksekusi disempurnakan kembali agar layak ditayangkan. Khusus untuk program Live/Siaran langsung proses ini dilakukan pada saat tahap Pra Produksi.
OVERVIEW - Established under the name of PT Televisi Transformasi Indonesia based on Notarial Deed no.3 dated 23 December Obtained broadcast license in 1998 and started commercial operation in TRANSTV programmes adopt general entertaiment concept for all ages. Most of its programmes are non drama (movies, variety show, infotaiment, comedy etc) and are produce inhouse targeting ABC market segments. In less than 5 years of operation TRANSTV has proven its capability and is recognized as one of the leading TV station in Indonesia. TRANSTV also has received numerous award within the country and the region for its innovative and high quality programming. TRANSTV
OVERVIEW Established under the name of PT Duta Visual Nusantara based on Notarial Deed no.58 dated 23 April1999. Obtained broadcast license in 2000 and started commercial operation in Originally broadcast as TV7 under the ownership of the Kompas Gramedia Group (KGG). TRANSTV & TV7 entered into a strategic partnership on 5 August In the same year, TV7 was re-launched as TRANS7. TRANS7 financial performance has improved significantly after being acquired and has generated positive earnings. TRANS7 programmes provide general entertaiment, sport and informations. Mainly targeting the ABC market segments. TRANS7
TRANSTV & TV7 obtained broadcast licences JOURNEY HIGHLIGHT TRANSTV & TV7 first went on air 2002 TRANSTV started full day broadcasts, 18 hours on weekdays and 22 hours on weekend TRANSTV – first programmes in the top 20 programmes. TRANSTV – fifth ranked audience share in primetime rating 2003 TRANSTV awarded best television award by Cakram Magazine 2004 TRANSTV won Asian TV award for best reality programme (Dunia Lain) and second best music performance (Diva dangdut)
JOURNEY HIGHLIGHT 2005 TRANSTV obtained ISO 9001 – 2000 (revenue cycle and In- house production) 2006 TRANSTV obtained ISO 9001 – 2000 (procurement, HR, General Services, and Programming) TRANSTV ranked top three among TV stations in Indonesia). Trans Corpora acquired interest in TV7 in August Re-launching of TV7 as TRANS Transtv obtained ISO 9001 – 2000 (On Air Promotion, Marketing PR, IT, and Corpora Legal). Best National TV award (TRANSTV) from Cakram Magazine. TRANSTV obtained ISAS BC 9001 : 2003 for broadcast management (first time in the world) TRANSTV obtained second ranked number of programmes in Top 100 programmes chart among TV programmes in Indonesia (75% is Inhouse Programmes).
Led by top quality management team in the industry, which has achieve significant success. Clear chain of commands. Key Competitive Advantages Leadership Good Governance, Strong and Solid Management, Discipline, Pleasant and Friendly Working Environment, High Quality, High Image, Esprit de corps, TEAM WORK High Performance Culture Ongoing trendsetter market Innovative The industry leader in in house programming almost 90% of local programming is produce in house. In house production Ability to reduce reliance on third party programs suppliers (production houses) as well as flexibility to produce various types of programs. Controllable cost of programming Both stations demonstrate stable performance and tend to be improve. Steady Performance
Very strong presence nationwide and the leader in AB Social Economic Segments. Key Competitive Advantages Clear Market Segment Equipped with latest available infrastructure, modern studios, and wide range of transmitter across Indonesia (TRANSTV 31 transmitters, TRANS7 26 Transmitters) Good Facilities
1.Leading Market Positioning and Successful Branding Competitive Strengths Leading position in the industry. High CPRP TRANSTV is average ranked second position in SES AB market and fourth in overall market. TRANS7 is ranked in the fifth position in SES AB market and sixth in overall market. Both TRANSTV & TRANS7 are associated with image of trendsetter, high lifestyle & quality. Both stations are able to attract high CPRP (Cost per Rating Point) due to successful company and program branding targeted to advertisers. The key success factors are in: strong branding, competitive and attractive sales package, solid sales & marketing team.
YEARLY TVR PERFORMANCE OF TRANSTV
YEARLY TVS PERFORMANCE OF TRANSTV
YEARLY TVR PERFORMANCE OF TRANS
YEARLY TVS PERFORMANCE OF TRANS
Source : AGB – NMR Note : Based on data in 10 cities PT. TELEVISI TRANSFORMASI INDONESIA QUANTITATIVE RESEARCH, R & D DEPT. PROGRAMMING DIV. Audience Rating Trends Week
Source : AGB – NMR PT. TELEVISI TRANSFORMASI INDONESIA QUANTITATIVE RESEARCH, R & D DEPT, PROGRAMMING DIV. Audience Share Trends Week Note : Based on data in 10 cities
2.Leading human resources Competitive Strengths Experience management team Innovative and active workforce Continuous employee development program Top Quality management team in the industry, which has to date achieved significant success Over 67% of employees are under 30 years of age and almost 90% under 35 years old. Highly energetic and innovative corporate culture. Fresh graduate recruitment every year. Industry and skills training program Executive MBA program (in cooperation with Asian Institute of Management).
Workforce Mix by Age Group TRANSTV TRANS 7
3.Leading in house programming & production capability. Competitive Strengths Trans Media is the industry leader in in-house programming. Almost 90% of local programming are produced in-house. This strong in-house production capability creates: TRANSTV is also the pioneer and the leading Indonesian movie channel with: Reduces reliance on third party program suppliers (production houses). Flexibility in producing various types of programming. Better control over production cost and program supply. Great number inventory of blockbuster movies. Secured supply agreement with global major movie producers, such as Universal, Sony Pictures, and Warner Bros.
Programming Composition Local Programming All Programming NoLocalForeign GMM Films Indonesia Indika Cipta Media Bintang Advis Multivedia Broadcast Design Multivision Rapi Film Teguh Bakti Mandiri Menara Media Sakti Multivista Films MD Entertaiment Warner Bros Universal Pictures Columbia Tristar Fremantle Media World Sport Groups United Champ Assets Continental Films TV3 Malaysia Dorna Metropolis Television External Program Suppliers for Trans TV and Trans 7
FESTIVAL FILM INDONESIA Hitam Putih Category as Documenter for Special Jury Prize Surat Sahabat Award from Minister Culture & Tourism KPAI Children Program 2007 CAKRAM 2007 Category The Best Television MAJELIS ULAMA INDONESIA Anugrah Syiar Ramadhan 1423 H Category as Siaran Pendukung Suasana Ramadhan Terpuji MAGAZINE WARTA EKONOMI The Most Popular Company to work- with Among twenty Big Companies In Indonesia PANASONIC AWARD 2005, 2006 & 2007 Ceriwis Category as Talk Show PANASONIC AWARD 2006 & 2007 Extravaganza Category as Comedy AWARDS ASIAN TELEVISION AWARD 1.Best Reality Program Dunia Lain - Lawang Sewu 2.2nd Best Music Programme Diva Dangdut Nirwana. FOR ALL NATION (FAN) CAMPUS Media Elektronik Peduli Narkoba CAKRAM 2003 Category as New Media Potential MAJELIS ULAMA INDONESIA Anugrah Syiar Ramadhan 1424H Category as Siaran Menjelang Buka Puasa IPMG Journalism Award 2007 Reportase Investigasi Category as Investigation Report
AWARDS Panasonic Award 2007 Favorite Children Program Bocah Petualang Cultural Award 2007 Ministry of Culture & Tourism for Best Children Bocah Petualang Panasonic Award 2007 Favorite Sport Magazine Highlight Liga Inggris
TRANS TV DAN TRANS 7 BUKAN HANYA TELEVISI MASA DEPAN INDONESIA
TRANS TV DAN TRANS 7 ADALAH MASA DEPAN INDONESIA