Presentation on theme: "ABC News National Weekly Health & Medical Tweet Chats OVERVIEW."— Presentation transcript:
ABC News National Weekly Health & Medical Tweet Chats OVERVIEW
Moderated by Dr. Richard Besser ABC News National, Chief Health and Medical Correspondent
Directed by Liz Neporent ABC News National, Medical Reporter Medical Social Media Director
Statistics The chat takes place most Tuesdays from 1-2 p.m., ET Average 1800 tweets in the hour (Including RTs) Average 28 million cumulative exposure (topsy pro) High: 6008 tweets in the hour (Feeding America Tweet-a-thon) High: 180 million cumulative exposure (Vegetarianism)
Process Topics Generated: Dr. Besser, Liz, breaking news, partners. On going. Invites: 100 regular invites + 100-300 topic specific invites. Week before. The Note: Medical interns. Friday before. Home Page Article: On topic. Morning of. Promotional Tweets: ABC social media accounts. Day of. Tweet chat: One hour, same time, most Tuesdays. Post Chat Wrap Up: 5-10 Best Tweets. Day of or Day after.
Goals Increase Audience Streamline Process Branch Out on Social Media Possible Goal Monetize
Challenges Limited Resources Limited Prep Time Must Maintain Standards Need to Align w/Breaking News More Meaningful Stats