Presentation is loading. Please wait.

Presentation is loading. Please wait.

ABC News National Weekly Health & Medical Tweet Chats OVERVIEW.

Similar presentations


Presentation on theme: "ABC News National Weekly Health & Medical Tweet Chats OVERVIEW."— Presentation transcript:

1 ABC News National Weekly Health & Medical Tweet Chats OVERVIEW

2 Moderated by Dr. Richard Besser ABC News National, Chief Health and Medical Correspondent

3 Directed by Liz Neporent ABC News National, Medical Reporter Medical Social Media Director

4 Statistics The chat takes place most Tuesdays from 1-2 p.m., ET Average 1800 tweets in the hour (Including RTs) Average 28 million cumulative exposure (topsy pro) High: 6008 tweets in the hour (Feeding America Tweet-a-thon) High: 180 million cumulative exposure (Vegetarianism)

5 Process Topics Generated: Dr. Besser, Liz, breaking news, partners. On going. Invites: 100 regular invites topic specific invites. Week before. The Note: Medical interns. Friday before. Home Page Article: On topic. Morning of. Promotional Tweets: ABC social media accounts. Day of. Tweet chat: One hour, same time, most Tuesdays. Post Chat Wrap Up: 5-10 Best Tweets. Day of or Day after.

6 Goals Increase Audience Streamline Process Branch Out on Social Media Possible Goal Monetize

7 Challenges Limited Resources Limited Prep Time Must Maintain Standards Need to Align w/Breaking News More Meaningful Stats


Download ppt "ABC News National Weekly Health & Medical Tweet Chats OVERVIEW."

Similar presentations


Ads by Google