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B2B MARKETING SOLUTIONS SEARCH – DISPLAY - EMAIL MARKETING.

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Presentation on theme: "B2B MARKETING SOLUTIONS SEARCH – DISPLAY - EMAIL MARKETING."— Presentation transcript:

1 B2B MARKETING SOLUTIONS SEARCH – DISPLAY - MARKETING

2 CROSS-COUNTRIES EXCHANGES ARE THE NEW NORMAL changing the way companies have to organise their Business, their Organisation, their Communication WORLD MERCHANDISE EXPORTS WTO- International Trade Statistics % billion $

3 CROSS-COUNTRIES EXCHANGES ARE THE NEW NORMAL billion $ Today's business buyers do not contact suppliers ONLINE RESOURCES ARE KEY PROCESS IN THE SALES Search begins First real contact with Sales Purchase Business customers are using digital resources to form opinions and define a shortlist of potential suppliers (*) * Source: CeB, MlC Customer Purchase Research Survey, 2011; google.com/think/research-studies/the-digital-evolution-in-b2b- marketing.html directly until 57% of the purchase process is complete 0%8%13%19%26%32%41%57%

4 ONLINE RESOURCES ARE 57% KEY PROCESS IN THE SALES Internet has become the backbone of relationships between companies and professionals. With billions of people connected, it offers huge potential as a tool for company growth YOU CAN’T GET BY WHITOUT THE INTERNET

5 B2B MARKETING SOLUTIONS

6 The EUROPAGES B2B marketing solutions offers you a gateway to a network of millions of professionals and buyers 33 million visitors needs 62 million searches opportunities 122 million page views THAT YOU GET ENSURE FOUND ON THE WEB

7 VISITORS COME FROM 1.4 million 1.7 million 24.9 million 3.4 million 0.1 million 1.5 million

8 Looking for all kinds of B2B products and services Number of searches performed by visitors - breakdown of main activity sectors Textiles & Clothing searches Food & Related Products searches Mechanical Engineering & Industry – Equipment searches Business Services searches Chemicals & Pharmaceuticals searches

9 Looking for all kind of B2B products and services Number of searches performed by visitors - breakdown of main activity sectors MORE THAN COMPANIES JOIN USEVERY MONTH Most companies are in industrial and manufacturing sectors with service industries increasingly present in our database of over 2.6 million companies Company type of activity 51% Producer, manufacturer 25% Services provider 20% Wholesaler, distributor 4% Agent 46% CEO, General Manager 35% Marketing, Sales or Advertising managers 7% Executive of Import, Export, Purchases, Logistics 7% Management of Industry, Technics, Production and services 5% administrative and other support functions 2/3 of subscribers are decision makers

10 5.000 MORE THAN COMPANIES JOIN USEVERY MONTH metallverarbeitung.europages.de The company profile is published on 26 web sites in different languages EUROPAGES SPEAKS THE LANGUAGE OF YOUR CLIENTS

11 The company profile is published on 26 web sites in different languages EUROPAGES SPEAKS THE LANGUAGE OF YOUR CLIENTS YOUR PROFILE TRANSLATED&PUBLISHED ON OUR NETWORK Your profile is diffused on our network ensuring optimal visibility and referencing of your brand and your activities, products and services

12 YOUR PROFILE TRANSLATED&PUBLISHED ON OUR NETWORK CREATE A LANDING PAGE TO FIT YOUR IMAGE _ E*Pages are custom-made: they act as virtual storefronts displaying the key details of your business Access area Profile description

13 _ E*Pages are also a great way to promote your own website, locate your company and generate contacts Contact tools for the user Links to webpages CREATE A LANDING PAGE TO FIT YOUR IMAGE

14 _ E*Page is a multimedia space where each company can post photos, videos, and documents about its products and services Product Pages Multimedia Content Search engine positioning info CREATE A LANDING PAGE TO FIT YOUR IMAGE

15 CREATE A LANDING PAGE TO FIT YOUR IMAGE PRODUCTS SHOWCASE YOUR _ Products are what professional buyers are looking for _ A company with a catalogue increases its chances of being selected Each product page is optimised to improve its natural referencing and increase targeted enquiries

16 MYEUROPAGES MANAGE YOUR CONTENT THROUGH _ Thanks to myEUROPAGES, the company can logon and change all the elements of its E*Page at will _ Whether it is simply updating company details, adding new elements, or using keywords to describe its activities more accurately, everything is easily accessible and simple to update

17 INVESTMENT With mySTAT, every member with a paid subscription enjoys exclusive, secure access to all of their statistics. Working within this private area, clients are able to consult traffic on their E*Page at any time EVALUATE YOUR RETURN ON

18 SOLUTION CHOOSE THE BEST SUITED _ EUROPAGES supports you throughout the sales process, helping you to convert your visitors into genuine prospective customers _ The range of offers ensures a solution for every client in the aim to optimise visibility and consequently increase return on investment _ A EUROPAGES inscription is free, however a paid package enables you to plan your campaign and generate pertinent clicks to your website Clicks 22,000,000 72x increased visibility 29x targeted views 93x cliks on customer’s website E*Card Views 1,025,000,000 E*Page Views 63,000,000 4 Paid members vs Free members

19 WITH OUR BRAND EXPOSURE CONTACTS INCREASE DISPLAY PRODUCTS AND

20 WITH OUR NEWSLETTER INCREASE BRAND EXPOSURE _ Over recipients throughout Europe _ Newsletter written in recipient’s home language Every month we send a personal newsletter communicating statistics on company profiles

21 TOOLS INTERNATIONAL MARKETING _ Publish a description of your company and offer your potential customers rich and appealing content to grab their attention. Multiply communication channels by giving prominence to images, videos or presentations _ Promote your products and services on specific pages, with optimised headings for effective referencing; add images and technical documentation to demonstrate your expertise _ Conduct advertising campaigns with a high return on investment by targeting specific sectors in the languages of your choice _ Enhance the visibility of your brand, highlight your promotions or generate hot leads by purchasing advertising space in our monthly newsletter Company page Catalogues Display Newsletter

22 TOOLS INTERNATIONAL MARKETING PRODUCTS MAKE SURE SOMEONE IN THE WORLD YOU ARE WHEN FOUND IS LOOKING FOR YOUR Get found on the web, internationally Optimize your E*Page content to get more visible Measure your ROI Convert your visitors into leads B2B MARKETING SOLUTIONS

23 m To contact EUROPAGES Our adress EUROPAGES Headquarter France 127, avenue Charles de Gaulle Neuilly sur Seine https://twitter.com/Europages https://www.facebook.com/Europages Follow us on EUROPAGES.com Contact us by e- mail From 9:00 am – 6:00 pm (GMT+ 1h) Monday to Friday +33 (0)


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