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WELCOME! TOTAL IMMERSION. (Opening video placeholder)

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Presentation on theme: "WELCOME! TOTAL IMMERSION. (Opening video placeholder)"— Presentation transcript:

1 WELCOME! TOTAL IMMERSION

2 (Opening video placeholder)

3 INTRODUCTIONS Who am I? Who are you? 1

4 VIDEO RECAP Thoughts? Why did we do this? Lets discuss: What was new? What words define Scion? 2

5 VIDEO RECAP This slide is hidden in the presentation

6 VIDEO RECAP Six Steps: Take a Chance Make Your Own Rules Embrace Now Be Yourself Customize Build a Relationship 2

7 VIDEO RECAP This slide is hidden in the presentation

8 AGENDA Heres what were doing: Scion brand immersion Scion history & accolades Scion Solutions discovery Ready? Lets go.

9 SCION HISTORY & ACCOLADES Match each Scion milestone with its concurrent world event Look out for clues! We provided a gimme Ready? Go! 2-5

10 SCION HISTORY & ACCOLADES This slide is hidden in the presentation

11 ANSWERS…HOW DID YOU DO? 1.C 2000 – Brand created 2. A 2002 – Premiere at NY Auto Show 3.B 2003 – xA and xB debut 3

12 ANSWERS 4.D 2003 – AIA Best Auto Show Exhibit 5.F 2003 – Gold at Chicago Auto Show 6.E 2004 – xB wins Bronze 3

13 ANSWERS 7.H 2004 – tC launches nationwide 8.G 2004 – First Scion Exposed owners event 9. I 2004 – tC named to Class of 04 4

14 ANSWERS 10.L 2005 – xB wins Best Buy 11.J 2005 – xB one of Sexiest Cars of the Year 12.K 2005 – tC wins JD Powers IQS award 4

15 ANSWERS 13.N 2005 – Best of Whats New list for tC 14.O 2006 – tC named standard specialty 15.M 2006 – Greener Choices for xA 5

16 ANSWERS 16. R 2007 – 2 nd Gen xB launches 17.P 2007 – xD launches nationwide 18.Q 2009 – JD Powers VDS award for tC 5

17 ANSWERS This slide is hidden in the presentation

18 ANSWERS This slide is hidden in the presentation

19 THE SCION PROMISE The promise: Openness Flexibility Personalization The Scion Promise Scion Purchase Process 6

20 Flexibility Monospec Personalization SCION PURCHASE PROCESS PromiseProcess OpennessPURE PRICE Products Programs Accessories 6

21 SCION SOLUTIONS DISCOVERY College Graduate Program Military Program iFinance Gen One Scion Pure Lease 6

22 COLLEGE GRADUATE PROGRAM All new Scion models eligible Customer qualifications: Graduate of recognized program Recent or upcoming graduate Proof of employment Minor credit lapses allowed! 6

23 COLLEGE GRADUATE PROGRAM This slide is hidden in the presentation

24 COLLEGE GRADUATE PROGRAM Customer benefits: $1,000 rebate Automatic Zone 1 rate Security deposit waived 12 month/12,000 miles Roadside Assistance 6

25 MILITARY PROGRAM All new Scion models eligible Customer qualifications Active/Inactive duty status Retired military NOT eligible Sufficient income Customer benefits $1,000 rebate 7

26 MILITARY PROGRAM This slide is hidden in the presentation

27 iFINANCE Customer qualifications: 3 references At least one $500 credit line No adverse credit Full-time job for 6 months 7

28 iFINANCE Customer benefits: Down payment reduced to 10% 100% maximum advance of invoice Includes accessories, tax, title, & license Automatic Zone 4 rate, or better 7

29 GEN ONE Customer qualifications: No established credit necessary 3 references No adverse credit Full-time job for 6 months 8

30 GEN ONE Customer benefits: 90% maximum advance of invoice Includes accessories, tax, title, & license 8

31 SCION PURE LEASE Prices xD $187/month, 36 mo., $837 due at signing xB $199/month, 36 mo., $849 due at signing tC $256/month, 36 mo., $906 due at signing Advantages Consistent message No surprises *Does not include tax, title, and license 8

32 SCION PURE LEASE Why is it pure? Same base payment for MY 10 Same base rate for 1+ thru Zone 3 Capitalized Cost = MSRP Waived security deposit Little money due up-front or rebate applies 8

33 SCION PURE LEASE This slide is hidden in the presentation

34 SCION SOLUTIONS RECAP Which programs did we cover? College Graduate requirements? Benefits of iFinance? No credit history? Mileage under Scion Pure Lease? Hints:

35 SCION PURE LEASE This slide is hidden in the presentation

36 (Morph video placeholder)

37 AGENDA What are we doing? Static tC walkaround Competitor analysis xB, xD, and tC model updates

38 tC UNPLUGGED

39 ROTATION INSTRUCTIONS tC Walkaround x24 total x3 x6 x12 Groups Sub-groups Work Table w/ spec sheets Work Table Competitor Analysis

40 BEHIND THE WHEEL

41 CLOSING

42 REVIEW Competitive Q&A session Team 1 vs. Team 2 Workbooks are off limits! Ready? Lets go!

43 REVIEW Team 1 What was one of the six Steps to Become a Scion Enthusiast? Team 2 Which Step to Become a Scion Enthusiast was based on understanding the Scion generation?

44 REVIEW This slide is hidden in the presentation

45 REVIEW Team 1 What is the average age of tC buyers? Team 2 In what year did the original tC launch nationwide?

46 REVIEW Team 1 What are the three foundational elements of the Scion Purchase Process? Team 2 What two Scion Solutions programs are ideal for customers with little or no credit history?

47 REVIEW Team 1 What are the exact horsepower and torque figures for the 2011 tC? Team 2 What is the exact 0-60mph acceleration time for the six-speed manual tC?

48 REVIEW Team 1 What is the exact 0-60 mph acceleration time for the six-speed automatic tC? Team 2 What three tC competitor makes/models did we focus on today?

49 REVIEW Team 1 What are two of tCs key competitive advantages? Team 2 Based on your positioning statements, what are two DIFFERENT competitive advantages for tC?

50 REVIEW Team 1 How many degrees does the rear seat recline? Team 2 Which tC competitor does not come standard with a USB port?

51 REVIEW Team 1 How many speakers come standard in the new tC? Team 2 How many total watts of power come with tCs standard Pioneer audio system?

52 RECAP And the winner is… Take this information to the sales floor Use product knowledge to personalize

53 YOURE OUTTA HERE!


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