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Prospecting & Lead Management Mastery ROBERT DYER.

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Presentation on theme: "Prospecting & Lead Management Mastery ROBERT DYER."— Presentation transcript:

1 Prospecting & Lead Management Mastery ROBERT DYER

2 B. Best Practise – Prospecting / Lead Management 1.Objective: To create and manage a healthy prospecting pipeline. 2.Strategy: Better Management… Communication… Focus & Coordination…Now versus Then 3.Actions: prospects in each sales pipeline 40 tasks per day, per person

3 4.Timing: Daily, Weekly, Monthly, Quarterly 5.Target: Qualified Leads & Prospects 6.Cost: 45 man hours per sale… Goal 25 man hours per sale B. Best Practise – Prospecting / Lead Management

4 7.Result: More consistent, predictable sales for the team and agency. Achieve goals. 8.Learnings : Our sales team has to focus on selling new clubs to obtain our goals. Club Coaches sell additional programs. We were selling too deep in programs initially. Wrong programs sold to the wrong clubs. Higher attrition and program swapping than we felt it should be. B. Best Practise – Prospecting / Lead Management

5 5 things to avoid… Hiring the wrong people No or minimal accountability for daily tasks Spending too much time on unqualified prospects Not enough research on leads / prospects Too many chiefs and not enough indians B. Worst Practise – Prospecting/Lead Management

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