1. By: Mubnii Morshed HSCI 825 Spring 2011 H OW TO MAKE AN EFFECTIVE F ACEBOOK AD !

2. Why use Facebook ads for social marketing? How to make an effective ad on Facebook (2 videos) How to monitor and evaluate your Facebook ads Image by: Paul Butler for Facebook

3. Image by: Infographic Labs

5. To create an effective Facebook ad, you need to: ① Identify your goals ② Know your audience ③ Create your ad and set your budget ④ Monitor and update your ad often

6. Do you want to: Drive awareness to your Facebook page? Increase your brand recognition? Get more people to “like” your page Get more people to visit your website? Increase sales? ① Identify your goals

7. Who do you want to reach with your ads? ② Know your audience

9. Good AdsBad Ads Video links to (RED) facebook page Clear call for action! Catchy title, Eye catching photo, brand continuation Poor graphic quality Poor call for action Title not catchy Photo not relevant Who is the “prevention doctor?” Does not seem legitimatize Images by: marketing4health in FaceBook healthcare adsocial mediaFaceBook healthcare adsocial media

10. Campaign Budget: Daily Budget: the amount you will spend each day the ad runs Lifetime Budget: amount you will spend between a specified period of time Payment Options: Cost per Click (CPC): you pay each time someone clicks on your ad (best for call to action) Cost per thousand Impressions (CMP): you pay based on the number of people who view your ad (best for raising awareness or advocacy) ③ Set your budget Image: Facebook Ads Getting Started Guide

11. ④ Monitor and Update your Ad Social: % of ad’s impressions, where viewer saw at least 1 friend who “liked” your page, event or application Impressions: each time an ad is shown to a user Clicks: each time a user clicks on your ad CTR (click-through rate): # clicks divided by # times your ad is shown in the same period Avg. CPC (cost-per-click): the amount you are paying on average for each click on your ad Image: Facebook Ads Getting Started Guide

12. I hope you this presentation! Image: Facebook Ads Getting Started Guide

13. W ORKS C ITED Facebook Ads. Advertising Case Study: (RED). Publication. Facebook, 2010. Print. "Facebook Ads: Design Your Ad [HD] | Facebook." Facebook. Sept. 2010. Web. 21 Mar. 2011.. Facebook Ads. Facebook Ads Getting Started Guide. Guide. Facebook, 2010. Print. "Facebook Ads: Facebook Ads Targeting [HD] | Facebook." Facebook. Sept. 2010. Web. 21 Mar. 2011.. "Facebook Statistics: The Numbers Game Continues." The Blog Herald. Web. 21 Mar. 2011..