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Panasonic Toughbook H1: Giving Customers What They Want Shantell Black 973-303-7785.

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Presentation on theme: "Panasonic Toughbook H1: Giving Customers What They Want Shantell Black 973-303-7785."— Presentation transcript:

1 Panasonic Toughbook H1: Giving Customers What They Want Shantell Black Shantell_black@us.panasonic.com 973-303-7785

2 2 Panasonic Toughbook Mobile PC Focus Parent company Panasonic Corporation – $70 Billion Global Company Based in Osaka, Japan 15+ Years Mobile PC Experience – Focus: Mobile Users; Mission-Critical Data Access Core Manufacturer – Products Designed, Developed and Built by Panasonic 10+ Years of Integrating Wireless WAN/Mobile Broadband – Rugged, Reliable, Wireless Complete Line of Rugged Mobile Computing Solutions – Fully-Rugged, Semi-Rugged, and Business-Rugged – Experience with extreme users and environments uniquely qualifies Panasonic to support the most mobile mainstream business users Industry Leading Product Warranty and Customer Support

3 3 Competitive Annualized Failure Rates (7/08)

4 4 Toughbook Annualized % Failure Rates

5 5 Comparing Annualized Failure Rates (7/08)

6 6 Why Panasonic Better ROI – Not the least expensive to BUY, but the least expensive to OWN More Uptime than competition Increased productivity for end users Best in Class Service Financially stable partner

7 7 New Opportunities Healthcare is a growing market One of the ONLY Verticals still spending money! Panasonic has a great solution!

8 8 Our Healthcare Beliefs Healthcare is a vital part of our business – Specific industry concentration – Expect to be key player in this market – Expect to be one of our largest segments in 3 years Partners are crucial to our success in healthcare – We are part of a larger solution – Were 100% channel focused We will invest… – In our healthcare offerings – In our industry partners – And in our healthcare customers

9 9 Our Healthcare Beliefs Healthcare is different… – Customers/Environments/Needs are different – Must have a dedicated focus on healthcare – Must have healthcare-specific products Toughbook is the right fit for healthcare – Healthcare needs mobility – Healthcare needs durability – Healthcare needs reliability Whenever lives are at stake…. Whenever data is mission-critical… – Panasonic Toughbooks are there

10 10 Panasonic Toughbook Healthcare Applications Home Health Electronic Medical Records (EMR) Computerized Patient Order Entry (CPOE) Emergency Room EMS/Ambulatory Cart Based Computing (COW) Mobile Blood Collection Any mobility needs

11 11 Panasonic Toughbook Sample Healthcare Customers

12 12 Panasonic Toughbooks Thin & Lightweight Long Battery Life Full Magnesium Case Shock Mounted HDD Sealed Ports Spill-Resistant Daylight-View Display Drop Resistant Fully-Sealed Rugged Hinges Business-RuggedFully-Rugged Semi-Rugged Lightweight Fully-Sealed Hot-Swappable Batteries Ultra-Mobile-Rugged

13 NEW Panasonic Toughbook H1

14 14 Intel Healthcare Research Years of Intel research into healthcare mobility – Ethnographic research – Workflow studies – Interviews with healthcare professionals worldwide Industry desires – Improve delivery of healthcare – Increase clinician productivity – Enabling more informed and immediate decisions at point of care – Reduce errors & increase quality of care Result: Need for a new type of mobile device – Specifically developed to optimize healthcare workflow – Integrated technologies – Integrated features for clinical data capture – Sealed, durable and disinfect-able design for clinical environment

15 15 Mobile Clinical Assistant (MCA) Intel Reference Design Release Fall 2006 Intel reference design includes: – Camera to enhance patient charting – Barcode scanner to match patients with medications – RFID reader to positively identify clinicians and patients – Wireless connectivity to enable access at the bedside – Tablet PC capabilities to facilitate pen-based input – Ergonomic, lightweight design to support shift-long use Reference design for entire PC industry

16 16 Panasonic MCA Concept Listening to Customers Considerable interest in Intel MCA reference design Did not rush product to market – More interested in being right, than being first Additional device engineering & testing in Panasonic lab – Must meet the Toughbook standard of highest product quality 2+ years of additional Panasonic industry research – Review of many product concepts – Ergonomic testing – Feature sets Feedback from multiple industry stakeholders – Individual customer assessments – Involvement from leading healthcare solutions providers – Panasonic Healthcare Industry Authority Council – Healthcare Mobile Technology Symposium

17 17 [Survey from Customers at Panasonic Healthcare Mobile Technology Symposium 2007 ] Customer Dissatisfaction with Current MCA Devices Satisfied with Current MCA?Causes of Dissatisfaction? Interested in MCA Platform?

18 18 What Customers Told Us Improve Ergonomics More Durable Greater Infection Control Improve Battery Management No Nickel & Diming Greater Peace of Mind

19 19 What Customers Told Us Improve Ergonomics Reduce weight without compromising ruggedness – Structurally sound holes in magnesium chassis – Compact HDD & lightweight battery Move stylus holder to front Implement thermal management technologies – Maintain low surface temperature without fan Integrate dual-function display – Tablet AND Touchscreen Add sanitizable handstrap – Strap hole and dome shaped grip to reduce pressure Built-In easel footing for use on flat surfaces Move placement of Barcode scanner – Significantly reduce wrist strain

20 20 What Customers Told Us Improve Ergonomics More Durable Greater Infection Control Improve Battery Management No Nickel & Diming Greater Peace of Mind

21 21 What Customers Told Us More Durable Use extensive know-how in product design and testing – Main PCB kept rigid by magnesium case – Reinforced resin used in outer case for shock absorption – Shock-mounted, removable HDD – Flexible internal connectors – 3ft/90cm drop-tested – IP54 compliant – Sealed all-weather design – Rain-, spill-, dust- and vibration-resistant Remove fan – Eliminate point of failure while improving sanitization

22 22 What Customers Told Us Improve Ergonomics More Durable Greater Infection Control Improve Battery Management No Nickel & Diming Greater Peace of Mind

23 23 What Customers Told Us Greater Infection Control Reduce difficult to clean areas – Fan-less, port-less, flat button, gap-less LCD screen –Semi-Sealed is Not Sealed Alcohol-resistant chassis – Detailed testing and user recommendations Sanitization Reminder System – User controlled reminders + Time-based, At login, Battery change, etc. – Maintains record of sanitizations for auditing HospitalWardSuccessful Cleaning/day St. XXXSurgery24 St. XXXMedical23 National YYYSurgery12 National YYYMedical12 When cleaning time arrives, the screen locks and color changes to encourage cleaning.

24 24 What Customers Told Us Improve Ergonomics More Durable Greater Infection Control Improve Battery Management No Nickel & Diming Greater Peace of Mind

25 25 What Customers Told Us Improve Battery Management New Intel® Atom processor – Intel's lowest power CPU ever Low power consumption circuit design – Component optimization for low power consumption High capacity battery pack – Developed internally with Panasonic battery division Twin battery design – True hot-swappability in any location – Comes standard with two batteries Last an entire shift – Even between shifts

26 26 What Customers Told Us Improve Ergonomics More Durable Greater Infection Control Improve Battery Management No Nickel & Diming Greater Peace of Mind

27 27 What Customers Told Us No Nickel & Diming Eliminate hidden costs Standard 6-hour battery life – Without purchasing additional battery Standard WindowsXP downgrade option Standard integrated hand strap – Sanitizable design Standard glare-resistant display – Even need indoors with harsh lighting Standard 3-year warranty – Healthcare customers dont use devices for only 1 or 2 years

28 28 What Customers Told Us Improve Ergonomics More Durable Greater Infection Control Improve Battery Management No Nickel & Diming Greater Peace of Mind

29 29 What Customers Told Us Improved Peace of Mind Reputation for highest product quality – Core manufacturer Best in Class service and support – 3-year standard warranty – Lifetime Call Center Support – 24 Hour coverage / 7 days per week – Priority parts exchange – No charge in-warranty shipping Large and stable corporation – One of 100 largest global companies – No layoffs – Reliable future

30 30 What Customers Told Us Improve Ergonomics More Durable Greater Infection Control Improve Battery Management No Nickel & Diming Greater Peace of Mind

31 31 Toughbook H1 Mobile Clinical Assistant (MCA) Built in conjunction with Intel – Incorporates latest Intel technology Primary Specifications – 10.4 glare-resistant LCD – Dual-function display – 1GB memory – Dual hot-swappable batteries Standard integrated components – Finger print reader – Camera – RF-ID reader – Contactless smartcard reader Wireless integration – WLAN 802.11 a/b/g/n, Bluetooth 2.0

32 32 Toughbook H1 Mobile Clinical Assistant (MCA) Options – 2D bar code reader – 3G WWAN (Gobi TM ) – GPS Accessories – Docking cradle w/ extra dual battery charger – Multi-bay battery charger – Mounting solution Battery Life: Approx. 6 Hours Weight: 3.4lbs

33 33 Toughbook H1 MCA Features Overview 1. Easy-to-Wipe – Port-less, flat panel buttons, smooth surface, fan-less 2. Rugged – 90cm/3ft drop-tested, IP54, shock-protected HDD – Alcohol-wipe resistance 3. Long Battery Life – Use of Atom Low Power Intel Architecture CPU – Twin hot-swappable batteries – Approx. 6 hours of battery life (Mobile Mark) 4. Security – Integrated contact-less Smart Card reader – Fingerprint reader 5. Comfortable-to-Use – Ergonomically designed handle & hand strap – Round shape at back – Low surface temperature – Light weight at approx. 3.4 lbs 6. Integrated Wireless – WLAN, Bluetooth, RFID, GPS, WWAN (Gobi: HSDPA & EVDO) *Option Market First

34 34 Toughbook H1 MCA Physical Overview Barcode* Reader Finger Print Reader Camera RFID/Contact-less Smart Card Reader Smooth surface Membrane Switch Pen Holder Rubber Strap Rounded Shape *option DC-IN Jack Dual Battery Pack Top view Left view Right view Bottom view

35 35 H1 Cradle USBx3ports Easy grab in and out Extra twin battery charger USB for external keyboard and mouse Serial VGA DC-IN LAN Security Lock

36 36 Toughbook H1 MCA Usage Models Hospital & Physician Practice Barcode Meds Administration (BCMA) Positive Patient ID & Vitals Capture Electronic Medical Records (EMR) Home Health & Hospice Long Term Care Computerized Patient Order Entry (CPOE) Emergency Room/Operating Room EMS/Ambulatory Cart Based Computing (COWs) Image (x-ray) review at bedside (PACS) Wound Management & Image Capture Mobile Blood Collection Pharmaceutical, Biotech, and R&D Any Healthcare Mobility Needs

37 37 Panasonic Toughbook H1 Next Steps Schedule Face-to-Face MCA Assessment – Understand your particular situation – Determine if the Toughbook H1 is the right fit – Evaluate need for demo units – Discuss preliminary pricing – Review financing options & current promotions

38 38 Panasonic Toughbook Healthcare Sales Team Bill Rutan 973-303-7742 Bill_Rutan@us.panasonic.com Brian Swistak 973-303-7692 Brian_Swistak@us.panasonic.om Tim Derstine 201-615-4712 Tim_Derstine@us.panasonic.com Peter Curran 201-394-6987 Peter_Curran@us.panasonic.com Cris Ragusa 973-303-7735 Cris_Ragusa@us.panasonic.com Jeff Rogers, Healthcare Team Mgr 973-303-7736 Jeff_Rogers@us.panasonic.com Greg Davidson, Business Dev Mgr 973-303-7704 Greg_Davidson@us.panasonic.com

39 39 Authorization GREAT NEWS!!!! Effective July 6 th, 2009, there is NO AUTHORIZATION required to buy the entire line of Panasonic Toughbooks YES, this includes FULLY RUGGED! Exception is the Arbitrator product

40 40 NEW Toughbook H1 MCA Thank You!


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