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Panel on Corporate Ethnography: Issues and Challenges Part 1 10:00 am to 11:50 am Part 2 1:00 pm to 3:20 pm Roundtable 3:30 pm to 5:20 pm All events in.

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Presentation on theme: "Panel on Corporate Ethnography: Issues and Challenges Part 1 10:00 am to 11:50 am Part 2 1:00 pm to 3:20 pm Roundtable 3:30 pm to 5:20 pm All events in."— Presentation transcript:

1 Panel on Corporate Ethnography: Issues and Challenges Part 1 10:00 am to 11:50 am Part 2 1:00 pm to 3:20 pm Roundtable 3:30 pm to 5:20 pm All events in Leonesa 1

2 Julia Gluesing

3 Technology-Supported Methods Ken Riopelle

4 Marijke Rijsberman Cisco, Collaboration Software Group SYSTEM FEATURE PRODUCT ethnography description – interpretation – prediction of individual behavior Ethnography Writ Small in the service of product development

5 Patricia Ensworth Harborlight Management Services LLC ETHNOGRAPHY Example: The Shadow Banking System The Federal Reserve Bank of New York - cited in the Financial Times, November Ethnography Writ Large in the service of system development

6 Rapid Ethnographic Techniques Keren Solomon

7 The limits to speed in ethnography “… I think that the attention to micro-practices and/or everyday life is extremely important, because it demands a time commitment and there is no way to rush everyday life. … Identifying what is significant can’t be done quickly, it seems, or at least there is no rapid means of guaranteeing that one is correct in one’s assessment. Attention to the micro-practices slows you down, so let’s slow down.” P. Rabinow, 2008, p. 95


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