Working with other teams Product management Exec How large should a product management team be? Sales Mktg Dev product marketing manager sales engineer business analyst or product owner Who is hiding their headcount in the product management budget?
Bill Campbell Chairman, Intuit “A guiding thing for me would be [to hire] the best Product Marketing guy, somebody that understands how to apply technology in the market.” AlwaysOn Summit at Stanford University, July 2009
Just enough process Refine Design & deliver Define Product Promotion Sales Operations Business Market Business Market
Before: focus on product Refine Design & deliver Define Product Promotion Sales Operations Business Market Business Market
Refine Design & deliver Define Now: extend your view Product Promotion Sales Operations Business Market Business Market
Deciding what not to do is as important as deciding what to do. That's true for companies, and it's true for products.
5 fundamental principles Do it right (once), so you don’t do it over Look at everything from the buyer’s view Create a few living documents Re-use methods whenever possible Do more of what’s working, and stop the rest http://www.flickr.com/photos/30160115@N04/4326672445/
http://www.flickr.com/photos/thomashawk/2442371176/ People must know why they’re changing 1 People must have the skills, tools, and coaching to change 2 People they respect must support the change 3
Create a world-class product organization Define effective organizational structures Assign roles and responsibilities Audit existing process and artifacts Most organizations need a small number of living documents—fewer than 10 Define your idea-to- product and go-to- market processes
Steven Johnson firstname.lastname@example.org http://www.under10consulting.com Need help?