Presentation on theme: "John Fitzgerald Katelyn Meeks Rene Newman Sheena Palmer Danielle Watson COLLEGE OF HUMANITIES AND BEHAVIORAL SCIENCES ALUMNI HBSHBS C."— Presentation transcript:
John Fitzgerald Katelyn Meeks Rene Newman Sheena Palmer Danielle Watson COLLEGE OF HUMANITIES AND BEHAVIORAL SCIENCES ALUMNI HBSHBS C
THE SITUATION Not contacted since graduation Recommendations of better outreach strategies Utilization of Facebook Survey Analysis Department Chair Interviews Content Analysis 24,103
First Priority Inconsistency of communication efforts Contact information MOVING FORWARD Constituents 1.Alumni Graduating Seniors Recent Older 2.Faculty 3.Office of Alumni Relations
HBSHBS C MESSAGE ALUMNI SPOTLIGHTS Recognize, identify, and be involved with the diversity happening in the College of Humanities and Behavioral Sciences.
OBJECTIVES Awareness To increase awareness of CHBSalumni gift giving opportunitiesby 30% by June 2014. Involvement To increase CHBS alumniinvolvement with either theirdepartments or the college by5% by June 2014. Donations To increase alumni donationsby 5% by June 2014.
1.Use online media to effectively communicate with alumni. SNS Qualtrics Website 2.Maintain relationship with graduating seniors through timely communication after graduation. Mass congratulatory email AWARENESS
“Give a Gift” Communicate value of the donations “Why Give?” video DONATIONS
Faculty To increase awareness by 70% among faculty about CHBS communication efforts with alumni by July 2013. How? Educate CHBS faculty of the college’s alumni status updates Department chair meeting agenda Routine emails with updates SECONDARY AUDIENCE