Presentation on theme: "Advertising and PR. Stuff $620B industry globally $285-300B spent on media ads –Show me the money! US Industry +7.7% +23K Jobs in 2010 5000/day in U.S."— Presentation transcript:
Types of Agencies General ad agency: –Plan and create marketing campaigns and place ads in media Boutique ad agency: –Focus on specific area such as direct marketing, public relations, branding/logos/identity consultants sales promotion, field marketing, interactive, sports marketing, etc.
Compensation? Pre-1990: –standard commission = creative fee and 15% of gross billings of media placements Post: –cost-plus fee, sliding scale fee, or fixed-rate (lower than previous 15%)
WPP Group 2010, $14.4B UK Largest marketing services group
Omnicon Group 1986 2010, $12.5B, $1B Profit (44% Ad, 56%?) 5000 clients in more than 100 countries 84,000 employees 2,000 offices 106 countries
Publicis Groupe 2010, $7.2B 1926, France 200 cities in 104 countries
The Interpublic Group 2010, $6.5B 1961 approximately –43,000 employees –130 countries
TOP 10 Agencies »1 Grey (WPP) New York »2 BBDO (OMC) New York »3 JWT (WPP) New York »4 Euro RSCG (Havas) New York »5 DDB (OMC) New York »6 McCann Erickson (IPG) New York »7 Foote Cone & Belding (IPG) New York »8 Deutsch (IPG) New York »9 Young & Rubicam (WPP) New York »10 Leo Burnett Co. (Publicis) Chicago
Who spends the most? Proctor & Gamble $3.34B AT&T$2.99B GM $2.87B Verizon $2.45B (-18%) American Express $2.22B (+63%) Pfizer $2.12B Walmart $2.06B Time Warner $2.04B (+9% from 2009) Johnson & Johnson $2.03B L'Oreal $1.98B Walt Disney Co. $1.93B (-1.5% from 2009) JP Morgan Chase $1.92B
PR What is it? How is it different than the advertising industry? How is it related to the ad industry? SPINdustry (Command PR)
To Consider??? Blurring content and ad –What does it mean if culture is ad-friendly? –Are we merely consumers? –Collision of cultural and economy? Impact of clutter –Selling us ourselves or ideal selves –Identity –Consumerism –Materialism What is PR? How is it the same/different from ads? How is this industry a cultural industry?
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