Our project is about stickers (DES) which contain information about food products. › E.g. Name of product, Expiry dates It is to be given out at the cashier when purchases are made. › Together with your receipts and change
Can stuck on refrigerator and cupboards (common places to store food)
Main targets are the people who do the shopping in households.
Reminds consumers of the food products and their expiry dates. › Help reduce food wastage from expiry Allows consumers to quickly make a list of food to purchase before shopping. › Help reduce overpurchasing of unnecessary food.
› Innovative Useful in reminding consumers about their food purchases. › Efficient A cheap product (DES) that help to save money. › Convenient Convenience of usage Easy to stick on and remove
Might result in spending more time during shopping. › Printing of the stickers at cashiers. Unable to carry it out in actual scales. › Professional logistical support is needed to create the stickers. › Eg. Specialized, printers, softwares and stickers
General surveys about food wastage and home food management are done. Given to different households to look for the trend of food wastage in Singapore.
We have carried out a mini-trial with our stickers. Mini-trial consisted of: › Pre-survey › Trial with DES (2 weeks) › Post-survey
Pre-survey was done with the households we are working with. › To get an idea of what they felt about food wastage. › Also helps us to compare the way consumers felt before and after using DES.
Stickers were printed. Due to lack of professional support › Several components were left out, including: Printing of name and expiry dates of product Colour coding for months as sticker templates were printed instead.
Post-survey was done with the households to obtain their evaluation and feedback on DES. It also enables us to see the change in their management of food before and after using DES.
To understand the gravity of the issue of food wastage in Singapore. Possible questions: › How do you think food wastage affects our society? › How severe is this problem in Singapore? › What do you think are the main causes of food wastage in Singapore?
Two Videos + One poster Two videos: › 跑吧孩子 concept › “Food wastage kills more” concept Poster: › Transparent bin with fresh food
Main character (Michelle) Part 1 › Main character runs home › She opens fridge to find all spoilt food › Tired, sad and disappointed…
Part 2 › Checks DES before going out › Food are perfectly edible › Happy main character
To leave an impression on the audience about the importance of saving food. Disasters (Earthquakes, terrorism, etc) Food wastage (Famine, lack of resources in the long run) Video would be about Disasters VS Food wastage Example
Idea: › A bin which is filled with fresh food. › Shows the wastage of fresh food that could have been eaten.