“The place the product occupies in consumer’s minds relative to competing products.” Pause, Play, Rewind, and Record Listen anytime, anywhere, thru synchronization to your smartphone. Diverse radio stations-fulfilling the many needs of Americans with language and all ages. POSITIONING
Young adults : 18-24, car and public transportation, link between teenage and radio, sport, music. Commuters : 24-40, countryside and away from work, huge presence of radio in lifestyle, talk show, music, sport Ethnics groups and expatriate : “Homesick listening” SEGMENTATION
Rewind, pause, and record your favorite radio shows and songs. 1 st program to utilize this feature Add the 25 th hour to your day Build personal playlists to take on the go. USP
“Pause the moment, play your world, record your life” Same price range as our competition Offers more features VALUE PROPOSITION
Sirius XM Pandora Tune-in radio AM/FM radio iTunes Radio GM Pause Radio COMPETITION
Radio Active Learn a language Online book Non Christian $209.99 $19.99/month Sirius (((XM))) Sports mostly online 40’s -90’s Local News/Traffic updates $14.99/month $ 199,99/year COMPARISONS
Ramsey, J. (2010, January 21). Gm expanding pause and play radio to two new vehicles. Retrieved from http://www.autoblog.com/2010/01/21/gm-expanding-pause- and-play-radio-to-two-new-vehicles/ Moore, G. (1999). Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge. New York: HarperPerennial. Markley, S. (2010, January 27). Pause-and-play radio included in more gm vehicles. Retrieved from http://blogs.cars.com/kickingtires/2010/01/pauseandplay- radio-included-in-more-gm-vehicles.html REFERENCES
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