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APPLE DAILY ON IPHONE APPS Ng Kit Yi 08029717. Background  The iPhone went on sale in the United States on June 29, 2007, at 6:00 pm local time, while.

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Presentation on theme: "APPLE DAILY ON IPHONE APPS Ng Kit Yi 08029717. Background  The iPhone went on sale in the United States on June 29, 2007, at 6:00 pm local time, while."— Presentation transcript:

1 APPLE DAILY ON IPHONE APPS Ng Kit Yi

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3 Background  The iPhone went on sale in the United States on June 29, 2007, at 6:00 pm local time, while hundreds of customers lined up outside the stores nationwide. [ [  Apple sold 6.1 million original iPhone units over five quarters. [ [

4 Background Dark Blue: iphone 4 available Blue: iphone 3 and 3GS Grey: not yet covered by iphone

5 Characteristics  Only one button  Touchscreen  User friendly interface  Multimedia  Apps  Internet connection

6 APPLE DAILY  Under Nextmedia  Chinese tabloid newspaper  Native and informal tone  Sensational  Anti-government  Exaggerative

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8 Appledaily Mobile

9 Principle audience  iphone users  The general public

10 Apple Daily Apps- Introduction  Title  Photo  Lead

11 Apps- Introduction  to Friends  Video  Article  Instant news  “Report”

12 Apps- Strengths  Multimedia (photos, videos, articles)  Interactive ( to friends, “report”)  Instant news (updated hour by hour)  Convenient, portable

13 Apps - Weakness  Not detailed enough  Lack of commentaries

14 Personal Feelings  Positive  Very user-friendly  Time saving  Up-to-date  Short-sighted eyes

15 Future  Number of Apple Daily Apps Users will increase  Reasons:  Low running cost  Increasing number of iphone users

16 Key competitors  other news-oriented apps  Examples (Local):  Hong Kong Economic Journal (HKEJ)

17 Key competitors  Examples (Local)  Sing Tao Daily

18 Key competitors  Examples (International)  Bloomberg

19 Suggestions  Stocks news should be introduced  Reasons:  Hong Kong is a financial centre, instant financial news is on high demand

20 Suggestions  Advertisements should be introduced  Reason:  Apple Daily Apps itself is free of charge  To earn money so as to add more services on the apps

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