We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byAndre Speare
Modified over 2 years ago
The Yahoo! Story 1 Example of marketing concept: meeting organizational goals while serving customer needs Co-Founders/Chiefs: Jerry Yang dan David Filo Esensi E-Commerce © STIKOM ARTHA BUANA 2011
The Yahoo! Story 2 Yahoo! : Yet Another Hierarchical Officious Oracle First big break: Netscape include its link in their browser (canceled later) List/directory compiled by human First advertisement accepted in August 1995 Wall Street continues to put its faith and dollars behind Yahoo! In January 2004 announces Yahoo! Research Lab. In February 2004 Yahoo! dropped Google powered result. Use its own search engine in March Yahoo! acquires a lot of other tech. (Altavista, Inktomi, Overture Services, Kelkoo etc). In Dec 2004 launches beta version of its video search engine Esensi E-Commerce © STIKOM ARTHA BUANA 2011
New Rules for e-Marketing 3 Power shift from sellers to buyers Increasing velocity Death of distance Global reach Time compression Knowledge management is key Market deconstruction Interoperability Interdisciplinary focus Intellectual capital rules Esensi E-Commerce © STIKOM ARTHA BUANA 2011
What Is e-Business? 4 EB = EC + BI + CRM + SCM + ERP EC = e-commcerce BI = Bussines Intelligent CRM =Customer Relationship Management SCM = Supply Chain Management ERP = Enterprise Reosurce Planning Esensi E-Commerce © STIKOM ARTHA BUANA 2011
Level of Commitment to e-Business 5 Esensi E-Commerce © STIKOM ARTHA BUANA 2011
End of The Beginning 6 Comberan & pencerahan Puncak Pendapatan Dasar kekecewaan Puncak semangat Harapan Esensi E-Commerce © STIKOM ARTHA BUANA 2011
E-Marketing Challenges andOpportunities 7 Markets –E-Business occurs in 5 markets: B2C, B2B, C2C, B2G, G2C –Revenge of the Customers ~ : Caveat Emptor Business –Online & Offline Serving –Operate on Sea of Data –New ways of generating revenue Technology Esensi E-Commerce © STIKOM ARTHA BUANA 2011
E-Business Models 8 Marketing Mix: 4Ps + R –Product –Price –Place (Distribution) –Promotion (Marketing Communication) –Relationship Marketing Esensi E-Commerce © STIKOM ARTHA BUANA 2011
E-Business Models 9 Product –Digital value through new products Price –Cost reduction by e-marketing –Negotiation –Segmented Pricing Place (Distribution) –Content sponsorship –Direct selling –Infomediary –Intermediaries (Broker, Agent, E-Tailer) Promotion (Marketing Communication) –Online advertising –Online sales promotion –Content publishing – Relationship Marketing –CRM –Community building Esensi E-Commerce © STIKOM ARTHA BUANA 2011
Strategy e-Business. Strategy Planning Definition (Koetler & Keller, 2006): Managerial process of developing & maintaining a viable fit between the organization’s.
Marketing Management Online marketing
MGT301 Principles of Marketing Lecture-42. Summary of Lecture-41.
E-Marketing Strategic E-Marketing and Performance Metrics 2-1.
The Internet for Distribution Instructor: Hanniya Abid Assistant Professor COMSATS Institute of Information Technology Lecture 14 E-Marketing.
Marketing on the Internet E-Marketing (2 nd Edition) Judy Strauss & Raymond Frost Chapter 1 © Prentice Hall 2001.
Lecture 3 Strategic E-Marketing Instructor: Hanniya Abid E-Marketing.
E-Marketing/7E Chapter 2 Strategic E-Marketing and Performance Metrics.
INTERNET MARKETING CHAPTER4 Social Media Marketing Pranjoy Arup Das.
Yahoo! "Yet Another Hierarchical Officious Oracle" is an American internet services company. It operates an Internet Portal and provides a full range of.
Class Discussion Notes MKT January 23, 2001.
Electronic Commerce Introduction and Related Issues.
Day 3 ELC 310. Copyright 2005 Prentice HallCh 1 -2 Agenda Questions? Assignment one will be posted sometime this week. Strategic E-Marketing and Performance.
M.B.A. II SEMESTER Course No. 208 Paper No. – XVI E-Business Dr.N.C.Dhande Objectives Provide analytical and technical framework to understand the emerging.
Chapter 1 Overview of Electronic Commerce. Chapter 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall1 Learning Objectives 1.Define.
18. Discussion Questions - Introduction to Supply Chain Management (SCM) - May 20, 2013 POSTECH Strategic Management of Information and Technology Laboratory.
Copyright © 2005 Pearson Education Inc. Marketing in the Digital Age Chapter 3 PowerPoint slides Express version Instructor name Course name School name.
First Quiz 1 Tuesday February 7 th Will cover chapters 1 (except pages 16-29), 2 and appendix A.
ENTERPRISE SYSTEMS CHAPTER 11 Hossein BIDGOLI MIS In Tech We trust What is SCM Dell in Action Saleforce.com CRM.
Class Discussion Notes MKT February 20, 2001.
Essentials of Management Information Systems, 6e Chapter 4 The Digital Firm: Electronic Business and Electronic Commerce 4.1 © 2005 by Prentice Hall The.
Regnet Specification : Functional point of view REGNET.
Section 21.1 Distribution Chapter 21 channels of distribution Section 21.2 Distribution Planning.
Yang Lu COMP 1631, Winter2011. Background Yahoo’s initial name was “Jerry’s guide to the World Wide Web” Yahoo’s is an acronym for “Yet Another Hierarchical.
1.Define electronic commerce (EC) and describe its various categories. 2.Describe and discuss the content and framework of EC. 3.Describe the major types.
Chapter 2 E-Marketplaces: Structures and Mechanisms.
ENTERPRISE SYSTEMS CHAPTER 11 Hossein BIDGOLI MIS In Tech We trust What is SCM Dell in Action Saleforce.com CRM What is ERP? Apple first day.
2.02Classify the functions of marketing and the marketing mix.
In this digital age, which spread the Internet has expanded dramatically, popularized the concept of electronic commerce, which offer many advantages,
Ch 2. Mobile Computing Applications Myungchul Kim
C HAPTER 1 DEVELOPING CUSTOMER RELATIONSHIPS AND VALUE THROUGH MARKETING.
Yahoo! Acquires Inktomi March 19 th, Yahoo!
Chapter 4 Business-to-Business E-Commerce. Learning Objectives 1.Describe the B2B field. 2.Describe the major types of B2B models. 3.Discuss the models.
©2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter 12 Objectives After reading Chapter 12, you will be able to: Describe the three major.
E-Commerce. What is E-Commerce Industry Canada version Commercial activity conducted over networks linking electronic devices (usually computers.) Simple.
Pertemuan 2 E-Commerce Marcello Singadji, S.Kom, M.T.
EBUS/520 2/16/05- Joanne T. Witt1 EBUS 520 e-Marketing Theory and Application Week One Instructor: Joanne T. Witt February 16, 2005.
EC Business Models. EC 2006Prentice Hall 2 EC Business Models business model A method of doing business by which a company can generate revenue to sustain.
Copyright © 2007 Pearson Education Canada 13-1 Chapter Thirteen Marketing and the Internet with Duane Weaver.
Presented by Benno Marbach Charleston Sin Emily Chang William Cheng.
Internet Marketing: Satisfying Customers On-line Rybachuk Anya Business Administration & Economics Department CITY Liberal Studies Affiliated Institution.
Search Engines Information Technology and Social Life March 2, 2005.
SMALL BUSINESS MANAGEMENT Chapter 9 Small Business and Electronic Commerce.
Introduction THE DIGITAL FIRM: ELECTRONIC COMMERCE &ELECTRONIC BUSINESS ELECTRONIC COMMERCE &ELECTRONIC BUSINESS By : Eyad Almassri.
© 2008 Pearson Prentice Hall, Electronic Commerce 2008, Efraim Turban, et al. Chapter 1 Overview of Electronic Commerce.
E-Marketing & E-commerce Marketing in the Digital Age Lecture 1.
Chapter Thirteen Marketing: Helping Buyers Buy Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
Chapter 6 E-COMMERCE: DIGITAL MARKETS, DIGITAL GOODS.
Marketing Basics. What is Marketing? Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas,
The hardest part of your marketing plan! Mark W Wilson Initiatives, consulting Adjust this knob Do not adjust this knob.
© 2017 SlidePlayer.com Inc. All rights reserved.