5 Our traction is strong, ~40% engagement consistently Currently we are Beta Testing with ~50 users
6 Total Fantasy Sports players 2013 33,500,000Average spend/player in 12 mo$111Top level yearly spend$3,718,500,000Fantasy SportsGrowth Rate (year over year, past 5 years)11.7%Fantasy Footballgrowth rate48%% of TOTAL NFL revenue1/10thMobile UseFantasy players that use mobile30%Check scores online69%Make moves/trades44%
8 RevenueADVERPRIZINGKIIP API integrationIn App Game MechanicsTargeting the enterprise
9 FinancialsCAC = $217Anticipate 1,500 customers addedEstimate of $325K spent on marketingLTV = $667$ Spend of $100 per customerChurn = We anticipate 15%TAM = estimate $30M annually between segmented Office, Hardcore Fantasy Sports players
10 Marketing StrategyWe are reaching out directly to influencers in the sports industryYoutube, google adwords, FB, IG adsWe are targeting the Enterprise & Small Business Market
11 TeamGraeham – Developer, CS major, Space X, EA Sports, prior startup experienceDehlia – Youtuber, Marketing in sports, Ex-pro tennis player, prior startup experienceAndrew – UC Berkeley MBA, EP is his third startup
12 The RaiseWe are looking to raise a seed round of $900KAdd a developer, add a marketerMarketing expenses both traditional and paid customer acquisition costs
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