We don’t have enough time to enjoy sports with our friends. Sports fans don’t have a dedicated outlet in the mobile space to have fun being sports fans.
Why is Easy Pickem the answer? -It takes 30 seconds and you’re a player in the game. -It is a dedicated outlet for friends to smack talk about sports. -Delivering happiness, fun and WINNING.
Easy to playA Super Social Game
Our traction is strong, ~40% engagement consistently Currently we are Beta Testing with ~50 users
Total Fantasy Sports players ,500,000 Average spend/player in 12 mo$111 Top level yearly spend$3,718,500,000 Fantasy Sports Growth Rate (year over year, past 5 years)11.7% Fantasy Football growth rate48% % of TOTAL NFL revenue1/10 th Mobile Use Fantasy players that use mobile30% Check scores online69% Make moves/trades44%
Revenue -ADVERPRIZING -KIIP API integration -In App Game Mechanics -Targeting the enterprise
Financials -CAC = $217 -Anticipate 1,500 customers added -Estimate of $325K spent on marketing -LTV = $667 -$ Spend of $100 per customer -Churn = We anticipate 15% -TAM = estimate $30M annually between segmented Office, Hardcore Fantasy Sports players
Marketing Strategy -We are reaching out directly to influencers in the sports industry -Youtube, google adwords, FB, IG ads -We are targeting the Enterprise & Small Business Market
Team -Graeham – Developer, CS major, Space X, EA Sports, prior startup experience -Dehlia – Youtuber, Marketing in sports, Ex-pro tennis player, prior startup experience -Andrew – UC Berkeley MBA, EP is his third startup
The Raise -We are looking to raise a seed round of $900K -Add a developer, add a marketer -Marketing expenses both traditional and paid customer acquisition costs