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Easy Pickem Sports. Friends. Fun. Graeham Ford-Feliz Dehlia Ford-Feliz Andrew Gee

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Presentation on theme: "Easy Pickem Sports. Friends. Fun. Graeham Ford-Feliz Dehlia Ford-Feliz Andrew Gee"— Presentation transcript:

1 Easy Pickem Sports. Friends. Fun. Graeham Ford-Feliz Dehlia Ford-Feliz Andrew Gee

2 We don’t have enough time to enjoy sports with our friends. Sports fans don’t have a dedicated outlet in the mobile space to have fun being sports fans.

3 Why is Easy Pickem the answer? -It takes 30 seconds and you’re a player in the game. -It is a dedicated outlet for friends to smack talk about sports. -Delivering happiness, fun and WINNING.

4 Easy to playA Super Social Game

5 Our traction is strong, ~40% engagement consistently Currently we are Beta Testing with ~50 users

6 Total Fantasy Sports players ,500,000 Average spend/player in 12 mo$111 Top level yearly spend$3,718,500,000 Fantasy Sports Growth Rate (year over year, past 5 years)11.7% Fantasy Football growth rate48% % of TOTAL NFL revenue1/10 th Mobile Use Fantasy players that use mobile30% Check scores online69% Make moves/trades44%

7 Easy Pickem

8 Revenue -ADVERPRIZING -KIIP API integration -In App Game Mechanics -Targeting the enterprise

9 Financials -CAC = $217 -Anticipate 1,500 customers added -Estimate of $325K spent on marketing -LTV = $667 -$ Spend of $100 per customer -Churn = We anticipate 15% -TAM = estimate $30M annually between segmented Office, Hardcore Fantasy Sports players

10 Marketing Strategy -We are reaching out directly to influencers in the sports industry -Youtube, google adwords, FB, IG ads -We are targeting the Enterprise & Small Business Market

11 Team -Graeham – Developer, CS major, Space X, EA Sports, prior startup experience -Dehlia – Youtuber, Marketing in sports, Ex-pro tennis player, prior startup experience -Andrew – UC Berkeley MBA, EP is his third startup

12 The Raise -We are looking to raise a seed round of $900K -Add a developer, add a marketer -Marketing expenses both traditional and paid customer acquisition costs


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