2. If you’re buying Cardinals World Series, KTVI’s Ratings Will Jump In Key Dayparts on Cardinals nights Likewise, if you’re buying the competition, Ratings Will Plummet In Key Dayparts on Cardinals nights.

3. Ratings Ripple 2011 EARLY MORNING (M-F) NON CARDSCARDINALS % Change KDNL0.21 10% KMOV1.060.85-20%-17% KSDK2.3152.4154%0% KTVI3.8243.9253%4% EARLY NEWS (M-F) NON CARDSCARDINALS % Change KDNL0.21 10% KMOV2.181.87-14%-13% KSDK2.2102.09-9%-10% KTVI2.9124.61959%58% ACCESS (M-F) NON CARDSCARDINALS % Change KDNL0.520.6220%0% KMOV2.692.37-12%-22% KSDK2.9102.57-14%-30% KTVI2.1712.637500%429% PRIME (M-F) NON CARDSCARDINALS % Change KDNL2.361.83-22%-50% KMOV5.1133.77-27%-46% KSDK2.361.22-48%-67% KTVI3.91032.265726%550% LATE NEWS (M-F) NON CARDSCARDINALS % Change KDNL0.41 10% KMOV4.0101.94-53%-60% KSDK3.691.94-47%-56% KTVI3.1838.5721142%800% LATE FRINGE(M-F) NON CARDSCARDINALS % Change KDNL0.210.3150%0% KMOV1.040.73-30%-25% KSDK1.051.1410%-20% KTVI1.4610.139621%550% Non Cards: 9/29-11/23/11 (excluding 10/19, 10/20, 10/24, 10/27, 10/28/2011) Cards: 10/19, 10/20, 10/24, 10/27, 10/28/2011 (the only M-F games in 2006) EM Daypart: All stations 5-9:00A EN Daypart: KTVI 5-6:30P/ KMOV 5-5:30P+6-6:30P/ KSDK 4-4:30P+5-5:30P+6-6:30P/ KDNL 5-5:30P ACC Daypart: KDNL 6-7:00P/ All other stations 6:30-7:00P Prime Daypart: KTVI 7-9:00P/ All other stations 7-10:00P LN Daypart: KTVI 9-10:30P/ All other stations 10-10:30P LF Daypart: All stations 10:30P-2:00A Source: NSI database. All based on LIVE+SD.