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Chris McAleer (s0502477) ~ MU301 : Multimedia in Business and Industry The Concept A portable video game for the Nintendo DS platform Expanding upon.

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Presentation on theme: "Chris McAleer (s0502477) ~ MU301 : Multimedia in Business and Industry The Concept A portable video game for the Nintendo DS platform Expanding upon."— Presentation transcript:

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3 Chris McAleer (s ) ~ MU301 : Multimedia in Business and Industry The Concept A portable video game for the Nintendo DS platform Expanding upon the recently successful “Training Game” genre Designed to teach basic elements of Music Theory

4 Chris McAleer (s ) ~ MU301 : Multimedia in Business and Industry Market Research Nintendo DS platform already marketed to a wide range of consumers Provides a large potential market for any new DS product – 20 million sold in Europe alone as of Jan 2008

5 Chris McAleer (s ) ~ MU301 : Multimedia in Business and Industry Market Research Currently many types of “Training Game” on Nintendo DS Popular genre with consumers – Dr. Kawashima’s Brain Training has sold 5 million units in UK/Europe alone Most existing games of this genre retail for £20 – not as costly as other genres available on DS

6 Chris McAleer (s ) ~ MU301 : Multimedia in Business and Industry Market Research Music Theory books are generally priced between £2 and £20 Larger, more in-depth “Teach Yourself” books tend to be higher-priced; lower-priced books are generally “Graded” books for exams

7 Chris McAleer (s ) ~ MU301 : Multimedia in Business and Industry Aim To combine the “Teach Yourself” style of more expensive Music Theory books with the portability and entertainment of Nintendo DS “Training Games”

8 Chris McAleer (s ) ~ MU301 : Multimedia in Business and Industry Concept Demonstration

9 Chris McAleer (s ) ~ MU301 : Multimedia in Business and Industry Development Tools Nintendo DS software development kit prices only available to Nintendo developers registered at Available information suggests cost is approx. £5,000 Includes all necessary hardware & software for DS development

10 Chris McAleer (s ) ~ MU301 : Multimedia in Business and Industry Benefit for Consumer DS is pocket-sized & portable, so the game can be brought almost anywhere! Touch screen allows practicing of some practical keyboard skills alongside the theoretical Elements. Combines education and entertainment – designed to be fun!

11 Chris McAleer (s ) ~ MU301 : Multimedia in Business and Industry Benefit for Business Using Nintendo DS provides a popular method of delivery to a readily-available diverse consumer market Sales figures for existing Nintendo DS games show a large market for the “Training Games” genre Investment in Development Tools allows potential for future projects to target DS owners


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