Presentation on theme: "USRobotics Voice over the Internet – USB Telephone Adapter “Make and receive Skype calls using your existing telephone!” Divider slide."— Presentation transcript:
1USRobotics Voice over the Internet – USB Telephone Adapter “Make and receive Skype calls using your existing telephone!”Divider slide
2The Skype™ Voice over the Internet Application AgendaThe Skype™ Voice over the Internet ApplicationUSRobotics Telephone AdapterWho will use it (buy it)Industry trendsOther Skype compatible solutionsUSRobotics USB Internet SpeakerphoneUSB Internet Phone
4Skype Software/Service - What is it? A simple Instant Messaging toolWith multi-party messaging & quick file transferWithout application-sharing like MSN MessengerA simple, high-quality voice communication toolIM-like Point-and-click call/answerLimited but simple call management: Conference call, busy, voicConvenient – See who’s availableBest-in-Class voice qualityA community & lifestyleUsers do the marketingNO subscription, NO contract, NO money to StartAnd the cheapest rates around for PSTN
5Skype Software/Service - What is it? Skype is a form of Voice over Internet Protocol (VoIP):Has a signaling protocol - call, answer, hold, conference call, etc.Has a transport protocol - digitize and send voice over the InternetBUT it is not standards-based – Internet calling is Skype-to-Skype or Skype-Out service to other phone numbersSkype provides PC applicationNo provisioning is neededVersus Conventional VoIP operators, whoProvide InfrastructurePurchase standards-based equipment (softswitches, VoIP routers)Standards allow them to mix equipment vendors In theoryTier1 operators (Telcos/PTTs) can provide phone-like serviceNo regulatory barriers to providing Internet-to-Internet calling
6Skype is recognized!ZDNet Research – January 2006 Google, Apple, Skype, Starbucks, Ikea, Nokia, Yahoo!, Firefox, eBay and Sony were named the top global brands in 2005 annual survey by brandchannel.com.Wainhouse Research - November 2005 In the latest report from Wainhouse Research's quarterly WebMetrics research program, 70% of panelists who used Skype in the last six months found the VoIP service acceptable for business calls.Sandvine Inc. – August 2005 With over 1,100 VoIP providers identified, Skype takes the lead and garners an astounding 35.8% of all VoIP calls in the US. Skype takes an even more commanding lead of 46.2% when it comes to share of minutes, suggesting that Skype users are also making longer calls. Other PC-based VoIP services like Microsoft, Yahoo and AOL chat are distant seconds.CNET Editors’ Choice February 2005.Skype 1.1 has been named CNET Editors’ Choice by the CNET Product Reviews Team; awarded to products that display excellence in performance, quality, product design, and value.TIMES ONLINE Doors Award.SkypeOut is “This year’s notable telephonic improvement” and awarded the ‘Look, No Phone’-Award.TMC Internet Telephony VoIP Service Provider Award.Winner of VoIP Service Provider Award by TMC’s INTERNET TELEPHONY Magazine.In the Top 100 private companies in the IP Communications Industry to watch in 2005.
8The USRobotics USB Telephone Adapter is . . . Skype™ Certified solution that is an easy way to integrate Skype calling with POTS phone callsA full-featured voice communications option which includes:Skype Call Forwarding − Reduce missed calls by forwarding Skype calls to your mobile phoneAdvanced Call Waiting − Notification of incoming calls, Skype or PSTN, and the ability to switch between themToll Bypass − Make Skype calls from your mobile phone, bypassing long-distance or international chargesConference Calling − Conduct 3-way conferences between Skype calls and regular telephone callsCaller ID − Displays Skype user name or PSTN Caller ID*An incredibly flexible solution for FREE Internet calling with high quality audio, providing improved call quality when compared to PC sound-card optionsIncludes integrated echo cancellation, advanced audio compression and powerful signal processing*PSTN Caller ID requires service from the PTT/Telco
9Makes Skype to Skype calls USR9620 CapabilitiesMakes Skype to Skype calls
10Makes Landline to Landline (POTS to POTS) Calls USR9620 CapabilitiesMakes Landline to Landline (POTS to POTS) Calls
11Call Waiting - Switches between Landline (POTS) and Skype Calls USR9620 CapabilitiesCall Waiting - Switches between Landline (POTS) and Skype Calls
12Conference Landline (POTS) and Skype Calls USR9620 CapabilitiesConference Landline (POTS) and Skype Calls
13Forward your Skype Calls to a predetermined number USR9620 CapabilitiesForward your Skype Calls to a predetermined numberSkype calls can always reach you
14Bypass LD/International LD using local call plus Skype USR9620 CapabilitiesBypass LD/International LD using local call plus Skype
15USR9620 CapabilitiesBypass LD/International LD using Skype to dial through your home or officeUSB Telephone Adapter acts as you personal “operator” assistant
16How the USRobotics USB Telephone Adapter Works The USB Telephone Adapter connects to both your standard telephone line and, via a USB connection, to a computer with a broadband Internet connectionA second telephone port allows connection to a standard (or cordless) telephoneIn a cordless environment all phones in this cluster would have access to Skype calling as well as normal telephone calling
18USB Telephone Adapter Who is the target? International familiesLiving apartCollege studentsBusiness travelersSmall businesses
19USB Telephone Adapter Who is the target? Current Skype Customer Skype SavvyCurrently uses Skype and:Wants to improve quality of phone calls (reduce echo, improve sound quality)Wants a more traditional call feel (i.e. handset rather than PC microphones or headsets)Wants to expand Skype calling throughout the home (using a cordless phone)Wants to never miss a Skype call because they aren’t near their computerInternational call characteristicsUses pre-paid calling cardsCalls overseas oftenIs driven to reduce calling chargesBusiness to business usersNeeds low cost telephony solutionHolds meeting with vendors over SkypeSkype customers typically use Skype calling as an adjunct or addition to their traditional telephone service, unlike Vonage type customersEmergency service (eg. 911 in the US) is not an issue
20Voice over the Internet - Industry Trends Divider slideSkype Market
21VoIP in general, and Skype specifically, represent “disrupting” technologies for traditional phone companies“I knew it was over when I downloaded Skype. When the inventors of KaZaA are distributing for free a little program that you can use to talk to anybody else, and the quality is fantastic, and it’s free – it’s over. The world will change now inevitably.”Michael Powell, Former FCC Chairman“The idea of charging for calls belongs to the last century. Skype software gives people new power to affordably stay in touch with their friends and family by taking advantage of their technology and connectivity investments.”Niklas Zennström, CEO & Co-founder of Skype
22Leading research organizations expect Voice on the Internet to rapidly expand in businesses and homesInfo-Tech Research The rapid adoption of Voice over IP (VoIP) is killing off traditional telephony, with 50 percent of small- to mid-sized enterprises expected to rely on VoIP by study found that 23 percent of small- to mid-sized enterprises are already using VoIP technology.IDC Fueled in part by consumers looking to add value to their telephony service, IDC expects that the number of U.S. subscribers to residential VoIP services will grow from 3 million in 2005 to 27 million by the end of 2009.Insight Research the global market for VoIP will reach $82 billion in 2005 and $196.5 billion by Much of this growth is driven by businesses, but Gartner predicts that by 2008, almost 20% of US homes will have VoIP telephones.Light Reading – Article from June 2005 Calls using Skype Technologies SA account for nearly half of the VoIP minutes used (46.2 percent) and about 40 percent of the VoIP bandwidth used in North America, according to an analysis done by broadband management company Sandvine
23Skype communications is booming! Skype Subscriber GrowthOver 1 million new users per weekOver 3.5 million simultaneous users during peak hours57M registered users as of the end of Q3 05USR participates in five of Skype’s top nine marketsThese five markets alone account for 14.5M out of 26M registered usersSource: MorganStanley
24Additional USRobotics Skype “Voice over the Internet” Appliances Divider slideUSB Internet SpeakerphoneUSB Internet Phone
25USRobotics Skype Appliances Designed to provide users with an interface for Internet calls that compares favorably to using standard telephonesInclude integrated audio technology that eliminates echo and voice clipping, providing excellent call qualityEnhance the quality and value of making free calls all over the worldStimulate new Skype users, while providing enhanced Internet call quality to 75 Million existing Skype users
26USRobotics USB Internet Speakerphone – USR9610 The USB Speakerphone attaches to a computer’s USB 1.1 or 2.0 port and allows hands-free conversation using the Skype voice communications applicationAvailable volume controls allow users to adjust conversation volumeIntegrated head-set plug allows users to attached a head-set for conversation privacyAll you need is a PC, broadband connection and the Skype™ client software
27The USRobotics USB Internet Speakerphone is . . . Skype Certified to assure maximum compatibilityA sleek device that delivers high-quality voice reproductionVery compact and durable to safely and easily carry on business trips and/or vacationsUniversal support – “just plug into to a PC with broadband and talk”USB port powered – No need to carry along an extra power supplyA high quality audio device delivering improved call quality when compared to typical PC sound-card optionsAdvanced echo cancellation and noise reduction technology provide excellent call qualityHigh-fidelity speaker
28USRobotics USB Internet Phone – USR9600 The USB Internet Phone plugs into a computer’s USB 1.1 or 2.0 port and allows people to talk over the Internet for free!Utilizes Skype API to work with Skype communication softwareAll you need is a PC, broadband connection and the Skype™ client softwareUSB Phone can also support additional phone-like services from MSN, AOL, Yahoo etc.
29The USRobotics USB Internet Phone is . . . An attractive handset familiar in design to everyoneDesigned to be compact for easily packing on business tripsUniversal support – “just plug into to a PC with broadband and talk”A natural, “regular phone”, for use with PC technologyDial from phone, not PCBy entering a speed dial (i.e. - 08) for a friend or family member, just dial the digits on the phone’s key padLCD Display also shows “Skype” caller id, call status, time and phone statusRings just like a normal phone and supports personalized ring tonesA high quality audio device delivering improved call quality when compared to typical PC sound-card options
30Skype Internet Voice Communications How does it work? FREE!
31Skype Internet Voice Communications How does it work? Start dialerStart dialerStart dialer
32Skype Internet Voice Communications How does it work? Select person to call & dial (using phone or application)Select person to call & dial (using Skype application)Select person to call & dial (using phone or application)Also, using Skype or standard phone line
33Skype Internet Voice Communications How does it work? Talk for Free!Talk for Free!Talk for Free!
35Background information – Competitive Glance Direct competitor DLink’s feature set is identical to oursUSR and DLink are the only full featured Skype Certified solutions found (there could of course be more)The real opportunity for us is to be first to get mass-market traction There is no leader nowConversation regarding competition should focus on standalone Skype Cordless solutions versus our TA plus an end-users existing cordless phoneNOTE: The TAs shown in the chart were found doing web searches