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A piece of Nature Adopt a Tree Made by David Lucas.

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Presentation on theme: "A piece of Nature Adopt a Tree Made by David Lucas."— Presentation transcript:

1 A piece of Nature Adopt a Tree Made by David Lucas

2 Agenda Introduction (Signage & Body Copy) Poster Business Card + Notebook Invitation Card Brochure Certificate Compilation 2

3 Introduction (Signage) Use of contrast in Signage Design – Tree is of darker shade – Huggers of lighter shade – Less cluttered, gentle gradient to evoke serenity – Tree used as letter T – Greater integration of our nature theme – Splitting of the word Huggers – To connote the physical act of hugging – Emphasize corporate brand 3 | Introduction| Poster | Business Card + Notebook | Invitation Card | Brochure | Certificate | Compilation |

4 Introduction (Body Copy) A piece of nature… Adopt a Tree! Beautiful, rolling green hills with luscious green trees & a carpet of smooth, dewy grass. The sun shining gently upon every leaf, a lovely sheen to every stalk and branch. A little sanctuary of peace, a little patch of heaven on earth, your very own piece of nature, when you choose to adopt a tree with the Treehuggers. With each tree that is adopted the sun shines a little brighter, the air grows a little fresher, and the world becomes a more beautiful place. Help stop deforestation in Sumatra jungle. Help create new life. Help Mother Nature, together with the Treehuggers. To find out more on how you can adopt your very own tree, please visit | Introduction| Poster | Business Card + Notebook | Invitation Card | Brochure | Certificate | Compilation | 4

5 Poster Relate Nature as a jigsaw puzzle Reflect our message of owning a piece of Nature by adopting a Tree Brown color - A calming, earthy color, and complements our emotional value to nature theme Papyrus font type An elegant feel Visual Hierarchy (Eyes movement from top to bottom) 1.Tree puzzle 2.Head line 3.Body copy 5 | Introduction| Poster | Business Card + Notebook | Invitation Card | Brochure | Certificate |Compilation |

6 Tree-shaped Natural earthly colors Recycled materials Embossment Tree Huggers Logo Add class Business Card + Notebook 6 | Introduction | Poster | Business Card + Notebook | Invitation Card | Brochure | Certificate | Compilation |

7 Recycled leaf-like paper, tied with Raffia Identify pdt category Texture further strengthen the idea Embossed Logo Consistency; brand name recall Attached to reply slip so that the audience will not missed it Engrave their tree name Gives ownership Involves the audience Invitation Card 7 | Introduction | Poster | Business Card + Notebook | Invitation Card | Brochure | Certificate | Compilation |

8 Pop-out Tree Creates centre of interest Simple; not too overpowering Body Copy Papyrus Translucent paper to give a classy touch Free Seeds at the back of the card Promote planting Make audience happy Invitation Card 8 | Introduction | Poster | Business Card + Notebook | Invitation Card | Brochure | Certificate | Compilation |

9 Unique shape Grab audiences attention Differentiation factor Use of twine Complement earthy feel Emphasizes environmental friendliness Consistency Body Copy, Paper type, Logo Reinforce unified brand image Brochure 9 | Introduction | Poster | Business Card + Notebook | Invitation Card | Brochure | Certificate| Compilation |

10 Certificate | Introduction | Poster | Business Card + Notebook | Invitation Card | Brochure | Certificate| Compilation | Complementary color scheme Natural tones of brown Variance in hues to create depth Grosgrain ribbon adds interest Feel-good factor Reward for audience Personalization Suited for display Use of 3D materials More tactile, greater tangibility of reward

11 Compilation An Earthly feel with a touch of Elegance 11 | Introduction | Poster | Business Card + Notebook | Invitation Card | Brochure | Compilation |


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