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Psychology : Investigating Behaviour 1 Research Methods Investigating Behaviour.

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Presentation on theme: "Psychology : Investigating Behaviour 1 Research Methods Investigating Behaviour."— Presentation transcript:

1 Psychology : Investigating Behaviour 1 Research Methods Investigating Behaviour

2 Psychology : Investigating Behaviour 2 What will l be doing in this unit?

3 Psychology : Investigating Behaviour 3 The Research Process Is Psychology common sense? - As humans we have a desire to predict behaviour we are in essence ‘amateur psychologists’. But is psychology as simple as that? - Well, the thing that makes psychology more than just common sense is that its assumptions are scientific and a result of research based testing. - It uses scientific research methods to establish whether theories are supported or not.

4 Psychology : Investigating Behaviour 4 Student Activity In groups of 2-3 consider the following questions. 1. What are common sense explanations of behaviour – give 2 examples. 2. Why do psychologists consider their explanations to be testable and scientific? _psychology/investigations/booklet 1.pdf

5 Psychology : Investigating Behaviour 5 So what are Research Methods? Research Methods include all aspects of the research process, from planning, through to implementation and on to the reporting of the findings.

6 Psychology : Investigating Behaviour 6 The Four step research process Psychologists use a four step process to carry out a piece of research: Form a hypothesis – a hypothesis is the research question or the idea they wish to study i.e. are women better drivers than men. Design research study to test hypothesis and collect the data – How am l going to go about and answer this question, how am l going to collect the data, which method? Analyse results to confirm or refute hypothesis. Modify theoretical concepts or revise hypothesis and conduct further research.

7 Psychology : Investigating Behaviour 7 Form Hypothesis Design research study Design research study what methods can l use? Design research study Design research study what methods can l use? Analyse results to confirm hypothesis Analyse results to confirm hypothesis Implications for further research further research Implications for further research further research Diagram of four step research process

8 Psychology : Investigating Behaviour 8 Key terms in research Aims – Aim of study is to answer research question. - For example – Does alcohol affect driving ability? Hypothesis – A statement which the experimenter expects to occur. This should be tested and can be supported or rejected. - Alcohol does affect driving ability.

9 Psychology : Investigating Behaviour 9 Key Terms Cont…. There are two types of hypothesis : - Experimental (or alternate or research) hypothesis, so you would predict that if you give alcohol to a driver this will affect their driving ability ie one variable affects another. - Null hypothesis is when one variable does not affect the other ie alcohol did not affect driving another variable did, examples may include lack of sleep, hunger, type of car used etc.

10 Psychology : Investigating Behaviour 10 In summary… So for our experiment : Alcohol affects driving ability, we would use the following two hypothesis: Experimental Hypothesis – Alcohol does affect driving ability. Null Hypothesis – Alcohol does not affect driving ability.

11 Psychology : Investigating Behaviour 11 Quantative and Qualitative Research There are two methods used by psychologists in collecting and analysing data: - Quantative – most often used in experiments, observations and surveys. This is used to look at how often, how much, how long behaviour occurs. Results are generally numerical and in graphs and charts.

12 Psychology : Investigating Behaviour 12 Quantative and Qualitative Research - Qualitative data is usually the result of interviews and case studies. Here the information gathered is detailed and descriptive. Usually the data cannot be charted in graphs but instead in sentence form. Here you are explaining the ‘why’ to certain behaviours.

13 Psychology : Investigating Behaviour 13 Examples of Quantative and Qualitative data in literature Qualitative – Rawlins, R (1979) Forty Years of Rhesus Research - The Colony of Monkeys. New Scientist, 82, 108-10. Quantative – Holmes, TH & Rahe, RH (1967) The social readjustment rating scale. Journal of Psychosomatic research, 11, 213-18.

14 Psychology : Investigating Behaviour 14 Closed and open questioning Closed questions Questions that provide alternatives for participants to choose from for example multiple choice, yes or no, true or false questions. Answers do not lead on to further analysis, they are objective, unambiguous and reliable. Open questions Allow for a wide range of responses, they are not constrained by options given instead in-depth responses given. Answers can be ambiguous and subjective.

15 Psychology : Investigating Behaviour 15 Reliability and Validity Reliability The extend to which the same method produces the same results each time it is used. It is the assurance of consistency and credibility. A test is reliable if if its stable over time and distance ie it produces the same results on the same people each time it is used in a day, week, month etc. Validity Establishes that a measure is measuring exactly what you expect it to measure ie an IQ test should test intelligence not memory.

16 Psychology : Investigating Behaviour 16 Variables Something open to change. Independent Variable the experimenter can manipulate or control Dependent Response being measured Extraneous Any variable, other than the IV that may effect DV. The researcher should try to minimise their influence.

17 Psychology : Investigating Behaviour 17 An example : Hypothesis: ‘Background noise will have an effect on short term memory performance’ IV : Background noise can be under two conditions: Condition 1 : no loud music (control group) Condition 2 : loud classical music (experimental group) Thus the researcher can manipulate experiment under the two conditions. DV : Short term memory performance Extraneous variables : is participant drowsy, what have they had to eat etc. These factors too can affect short term memory thus it is important to control these factors as much as possible.

18 Psychology : Investigating Behaviour 18 Sampling Methods Control and experimental groups The control group is the group who have not been exposed to the manipulation of the IV. So in the example the control group would not have loud music playing while they complete their short term memory task. The experimental group however do have the music playing whilst completing their task.

19 Psychology : Investigating Behaviour 19 Sampling methods Psychologists generally want their conclusions to apply to members of a particular population ie all 5 year old girls, Scottish voters, obese teens etc. But they cannot study all members of this group thus they select a sample of this population. Their sample should be an accurate representation of the entire population. So the sample must be representative of the population and each subject must be randomly chosen.

20 Psychology : Investigating Behaviour 20 Methods of collecting data Experiment and Non experiment Experiment - Most controlled form of study and the only form where you can show that one variable causes another. - Here you are looking at the cause (IV) and effect (DV) relationship.

21 Psychology : Investigating Behaviour 21 Types of Experiment Lab -Completely controlled environment, where variables are monitored and controlled. Replication is a key factor and ethical guidelines is a must. Field - Study takes place in more everyday surrounding i.e. school, street etc. IV is manipulated but outside extraneous variables may come into play due to lack of control. Natural - Occurs when researcher exploits a natural event that is about to occur and takes the form of an experimental situation. For example, a volcano, authorities relaxing visiting times at a hospital etc. What effect do these changes have.

22 Psychology : Investigating Behaviour 22 Demand Characteristics A term that is used to describe the process that occurs when people know or think they know what the experiment is about or what the experimenter is looking for. When this happens in experiments it can affect the way people behave. Also the experimenter may effect the experiment depending on how they interact with the participants, thus experimenters should used standardised instructions in what to do and say to participants.

23 Psychology : Investigating Behaviour 23 Non experimental Methods As you know an experiment is a procedure whereby a researcher systematically varies one or more factors in order to see what effects the changes have on behaviour. Non experimental methods do not involve direct control of any factor (no IV or DV).They simply describe what is happening. For example, noting an individuals co ordination before and after they visit a bar would not tell us anything about how alcohol affects co ordination, but would give us data concerning the changes in co ordination and other characteristics.

24 Psychology : Investigating Behaviour 24 Surveys Umbrella term for a variety of methods that involve asking questions. Based on self report, participants are asked what they think, feel, views, options, experiences etc. This is in contrast to experiments whereby the behaviour of an individual is observed and then inferences are made about underlying thoughts, feelings and attitudes. Can consist of questionnaires or surveys.

25 Psychology : Investigating Behaviour 25 Questionnaires Questionnaires are sets of questions that can be answered in person or in writing. Generally they can be highly structured, consisting of predetermined questions with a limited choice of answers to tick. Can also include open questions for participants to express their opinions and provide feedback. Used in market research for example online questionnaires, student evaluation forms etc. Normally the sample is wide as it is a relatively cheap and easy tool to collect data. Data is usually Quantative.

26 Psychology : Investigating Behaviour 26 Writing a good questionnaire - Tips The first step is to generate as many ideas as possible that might be relevant to the questionnaire. Closed and Open questions – decide which to use, most questionnaires have closed questions because the answers are easy to score and analyse. Ambiguity and bias – Structure of questions should be considered, questions should be unbiased, unambiguous, brief, not emotive (questions should not produce a strong emotional response).

27 Psychology : Investigating Behaviour 27 Interviews Consists of a set of questions. The number of questions vary and the extent to which these questions are fixed varies. Interviews are normally conducted live ie face to face, telephone etc. An interview may be structured or unstructured and open ended in which case questions are not predetermined and answers can be free ranging. Some interviews use flexible approach whereby new questions are generated in response to previous answers. Data can be quantative (structured interview) and qualitative (unstructured interview).

28 Psychology : Investigating Behaviour 28 Problems associated with surveys Social Desirability Bias – tendency for respondents to provide ‘socially desirable answer's so they appear in a better light. This reduces validity of research findings as they data does not represent what people actually think and do. Response Set – some participants prefer to give the answer ‘yes’ than ‘no’. So it is important to vary questions to get a mixture of yes and no answers. Interviewer Bias – leading questions should be avoided. Inter- Interviewer reliability – if more than one person is interviewing there should be a consistency between them on the type of questions asked.

29 Psychology : Investigating Behaviour 29 Case study A study of a single case, whereby the researcher studies one person, a small group of individuals, a family, school. The method is used in psychology in the study of atypical behaviour because occurrences of such ‘abnormal’ behaviour are rare. Examples include ‘little Hans’(Freud, 1909) ‘Anna O’ (Freud, 1910), ‘Genie’ (1970). See class handout.

30 Psychology : Investigating Behaviour 30 The main features of a case study The case study approach offers a rich amount of detail and insight into a particular person. It is also grounded in real life. It is usually longitudinal i.e. carried out over a long period of time, with regular collection of data from individual(s) under study.

31 Psychology : Investigating Behaviour 31 Case study involves one or more research methodologies: Case History - records collected from past about prior history i.e. school, medical records etc Interviews – The individual might be interviewed to discover information about their past or about present attitudes and feelings. Other people also may be interviewed for additional information. Psychometric tests – may be used to assess attitudes, ability and personality. Diaries – can be kept and used by individuals. Observation – observe participant behaviour. Experimental Tasks.

32 Psychology : Investigating Behaviour 32 Problems Subjectivity – generally researchers strive to be objective and unbiased. However, case studies involve lengthily, fairly unstructured interviews between the researcher and participant, thus, there is a high likelihood that the researcher will form expectations which will be bias. Ethical Issues - Case studies are very private thus it is essential to keep details in confidence.

33 Psychology : Investigating Behaviour 33 Ethics Summary of BPS Ethical Principles for Conducting RESEARCH With Human Participants (2000) Introduction Participants should have confidence in the investigators There should be mutual respect between investigators and participants BPS members should encourage colleagues to adopt these ethical principles and ensure that they are followed by those under their supervision.

34 Psychology : Investigating Behaviour 34 Ethics Investigators should consider all ethical and psychological consequences of their research on their participants. There should be no threat to participant’s psychological well-being, health, values or dignity. Where investigators are not familiar with participant’s culture, ethnicity, age group, gender or social background, it is suggested that the best judge of whether an investigation may cause offence to the sample are members of population from which the sample is drawn.

35 Psychology : Investigating Behaviour 35 Ethics Consent Where possible, participants should be informed of the nature of the investigation prior to taking part, particularly if such information may influence their willingness to take part. Where research is conducted using children, or with participants who are unable to give consent, special safeguards should be in place. Where participants are under 16, consent should be obtained from parents or those in loco parentis.

36 Psychology : Investigating Behaviour 36 Ethics Deception Withholding information about the nature of the research is unacceptable where such information may influence the decision of the participant to take part. Advice should be sought from disinterested experienced colleagues. Advice may also be sought regarding the consequences of the research on a minority group from members of the same minority group. If you feel that deception is necessary: 1. consider alternative procedures 2. give sufficient information to participants as soon as possible.

37 Psychology : Investigating Behaviour 37 Ethics Debriefing  Investigators should ensure that participants are given enough information on completion of the research to complete their understanding.  Investigators should also discuss with the participants, their experience of the research. Withdrawl  Participants should be informed that they have the right to withdraw from the investigation at any time.  Withdrawal can take place before, during or after the investigation is complete. Where this occurs afterwards, participant’s data should be destroyed.

38 Psychology : Investigating Behaviour 38 Ethics Confidentiality Participant information is confidential unless otherwise agreed in advance. Participants have the right to expect that any information about them is confidential and that they will not be identifiable from any written reports on the investigation. Protection  It is the investigators responsibility to ensure that participants are not subjected to any greater physical or mental harm than they would expect in their everyday life.  Participants should be given a contact number (school/college) which can be used if they experience any stress following the investigation, or if they have any further questions.

39 Psychology : Investigating Behaviour 39 Ethics · Participants should be assured that they do not require to give any information that they consider to be private or personal. Observation · Where the observational method is used and consent is not obtained, such observation is only acceptable in circumstances where the participants would reasonably be expected to be observed by strangers. · Cultural differences should be considered when applying the above rule.

40 Psychology : Investigating Behaviour 40 Quiz – click anywhere on the owl

41 Psychology : Investigating Behaviour 41 Guide to completing quiz Click on this icon to move onto the next question Click on this icon for more information Click on this icon to take you back to the quiz Click here to start quiz ---)

42 Psychology : Investigating Behaviour 42 Question 1 Which phrase best describes psychological research? Assumptions are scientific and a result of research based testing. Assumptions based on common sense explanations.

43 Psychology : Investigating Behaviour 43 Question 1 correct That’s correct well done

44 Psychology : Investigating Behaviour 44 Question 1 wrong Sorry, try again……. Back to question

45 Psychology : Investigating Behaviour 45 Question 2 What is the first step of the research process? Analyse results Form hypothesis

46 Psychology : Investigating Behaviour 46 Question 2 correct That’s correct well done

47 Psychology : Investigating Behaviour 47 Question 2 wrong Sorry, try again……. Back to question

48 Psychology : Investigating Behaviour 48 Question 3 What is a hypothesis? A way of collecting data A statement which predicts what the experimenter expects to occur

49 Psychology : Investigating Behaviour 49 Question 3 correct That’s correct well done

50 Psychology : Investigating Behaviour 50 Question 3 wrong Sorry, try again……. Back to question

51 Psychology : Investigating Behaviour 51 Question 4 What is quantative data? Where the research aims to produce numerical results from data Where the research gives meaning to a limited number of occurrences and responses

52 Psychology : Investigating Behaviour 52 Question 4 correct That’s correct well done

53 Psychology : Investigating Behaviour 53 Question 4 wrong Sorry, try again……. Back to question

54 Psychology : Investigating Behaviour 54 Question 5 Consider the following statement to see if it would be classified as either a closed or open ended question: ‘On a scale of 1-10 how do you rate yourself as a driver?’ Closed Question Open question

55 Psychology : Investigating Behaviour 55 Question 5 correct That’s correct well done

56 Psychology : Investigating Behaviour 56 Question 5 wrong Sorry, try again……. Back to question

57 Psychology : Investigating Behaviour 57 Question 6 Why is it important for your data to be reliable? As it establishes that a measure is measuring what it should As it is important that what l measure will produce the same results each time l use it.

58 Psychology : Investigating Behaviour 58 Question 6 correct That’s correct well done

59 Psychology : Investigating Behaviour 59 Question 6 wrong Sorry, try again……. Back to question

60 Psychology : Investigating Behaviour 60 Question 7 A variable is ….. Something open to change Research that is true to life

61 Psychology : Investigating Behaviour 61 Question 7 correct That’s correct well done

62 Psychology : Investigating Behaviour 62 Question 7 wrong Sorry, try again……. Back to question

63 Psychology : Investigating Behaviour 63 Question 8 The two methods of collecting data are : Qualitative and Quantative Experimental and Non experimental

64 Psychology : Investigating Behaviour 64 Question 8 correct That’s correct well done

65 Psychology : Investigating Behaviour 65 Question 8 wrong Sorry, try again……. Back to question

66 Psychology : Investigating Behaviour 66 Question 9 The variable an experimenter manipulates is the … Independent variable Dependent variable

67 Psychology : Investigating Behaviour 67 Question 9 correct That’s correct well done

68 Psychology : Investigating Behaviour 68 Question 9 wrong Sorry, try again……. Back to question

69 Psychology : Investigating Behaviour 69 Question 10 What are the three types of experiment? Case study, interview and observation Field, lab and natural

70 Psychology : Investigating Behaviour 70 Question 10 correct That’s correct well done

71 Psychology : Investigating Behaviour 71 Question 10 wrong Sorry, try again……. Back to question

72 Psychology : Investigating Behaviour 72 Question 11 A survey is …. A cause and effect relationship An umbrella term for a variety of methods that involve asking questions

73 Psychology : Investigating Behaviour 73 Question 11 correct That’s correct well done

74 Psychology : Investigating Behaviour 74 Question 11 wrong Sorry, try again……. Back to question

75 Psychology : Investigating Behaviour 75 Question 12 An interview can include … Structured or unstructured questions Independent and Dependent variables

76 Psychology : Investigating Behaviour 76 Question 12 correct That’s correct well done

77 Psychology : Investigating Behaviour 77 Question 12 wrong Sorry, try again……. Back to question

78 Psychology : Investigating Behaviour 78 Question 13 Which research method looks at rare or unusual cases? Interview Case study

79 Psychology : Investigating Behaviour 79 Question 13 correct That’s correct well done

80 Psychology : Investigating Behaviour 80 Question 13 wrong Sorry, try again……. Back to question

81 Psychology : Investigating Behaviour 81 Question 14 Which statement should psychologists adhere to: Investigators should consider all ethical and psychological consequences of their research? Psychologists should pay participants taxi fare?

82 Psychology : Investigating Behaviour 82 Question 14 correct That’s correct well done

83 Psychology : Investigating Behaviour 83 Question 14 wrong Sorry, try again……. Back to question

84 Psychology : Investigating Behaviour 84 Question 15 If a participant withdraws from a study their data is …. Kept for future research projects Destroyed once research investigation is complete

85 Psychology : Investigating Behaviour 85 Question 15 correct That’s correct well done, the quiz is now finished. Back to start

86 Psychology : Investigating Behaviour 86 Question 15 wrong Sorry, try again……. Back to question

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