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Designing URLs for UCL Dan Jackson, Senior Web Architect.

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Presentation on theme: "Designing URLs for UCL Dan Jackson, Senior Web Architect."— Presentation transcript:

1 Designing URLs for UCL Dan Jackson, Senior Web Architect

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3 Why URLs matter

4 If you start at you will hear him talk about URLs

5 “URLs…are the one universal syntax of the web. Don’t take that for granted.”

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7 “If the URL looks like garbage people won’t click it.”

8 SEO!

9 URL Design Tip #1 Permanent & Unique

10 “Cool URIs don’t change. It is the the duty of a Webmaster to allocate URIs which you will be able to stand by in 2 years, in 20 years, in 200 years. This needs thought, and organization, and commitment.” Tim Berners-Lee, 1998

11 “If you need to change the URL of a page…a server-side 301 redirect is the best way to ensure that users and search engines are directed to the correct page.”

12 URL Design Tip #2 Consistent & Hierarchical

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14 “…make recommendations for improving the way that identifiers for.ac.uk domains are planned and managed in higher education institutions.” Linking You Toolkit

15 URL Design Tip #3 Meaningful & Readable

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