3. Providing waste decomposition - the place called ‘away’ - but in the future the earth will no longer be our dustbin!
4. Providing Commodities - Raw Materials & Resources
Commodities - Raw Materials & Resources Timber Metals Chemicals Crops Wind & Waves Genes Everything in fact!!!!!
See the earth/environment as “nature” and for business it contains, provides for and sustains the entire economy.
Commodity values retail price/Kg or litre in US $ Human growth hormone: 20 million Cocaine: 150,000 Lear’s Macaw: 24,000 Gold 10,000 Bear Gall Bladders: 7,000 Saffron: 6,500 Tiger bones: 3,000 Italian truffles: 650 Sharks fin: 550 Coffee:10 Cotton: 1.5 Petrol: 1.0
Roughly one fifth of all our products purchased at our local chemist’s shop owe their manufacture, in one way or another to start point materials from tropical rainforest organisms….these products range from antibiotics and antivirals, to diuretics and tranquillisers, to analgesics to contraceptives; and from skin creams to shampoos, among many other toiletry and cosmetic items…….
We sometimes forget that the environment is the place where we go to play!
When you see the next slide Read the words slowly and imagine each one of of the sensations….
Outdoor environment Moonlit meadows, crickets chirping, birds singing, snow crunching under foot, the smell of the spring thaw, summer sweetness, autumn decay, a salty breeze, burning leaves, the squish of mud, the sting of hot sand and the cold of snow are just a few among the plethora of sensory images we experience while outdoors. These sensations often tap emotionally and spiritually uplifting memories. (Consalvo, 1995)
The tourism industry is the biggest industry in the world….ecotourism and adventure tourism are also growing rapidly
What if they became extinct………or extremely rare…….? The ironic attraction of rarity
If the Mahogany trees are harvested for short term gain by one business then other long term businesses loses out (e.g. tourism) – is this the right way to do business?
This was the place where I lived in a hammock 30 years ago – it no longer exists
The Amazon Rainforests Water levels vary some 80 feet…. The region contains 2000+ species of birds…there are only 8,600+ in the world In the UK there are some 2,000 species of flowering plants - in some rainforests there are over 80,000 species…. 1,600 tropical plants have great potential as vegetable crops….
One teaspoon of soil may contain 5 billion bacteria, 20 million fungi, and 1 million protocists………in one square metre…..there may be perhaps 100 of each of ants, spiders, wood lice, beetles and their larva, 2000 earthworms, 8,000 slugs and snails, 20,000 pot worms, 40,000 springtails, 120,000 mites and 12 million nematodes……
The $200 million Biosphere 2 Experiment 8 scientists entered a glass-enclosed 3.15 acre structure in Arizona….included a desert, a rainforest, a savannah, wetland and a field for farming…the ‘bionauts’ were accompanied by insects fish, reptiles and mammals especially selected to maintain the ecosystem functions…
The result Cockroaches multiplied rapidly, of the original 25 small vertebrate species 19 became extinct….and at the end of 17 months the drop in quality of the air was equivalent to the humans inside living at 17,500 altitude….. It cost $200 million to sustain 8 people for 24 months….!
African plant drug starves cancer Nigel Hawkins reports that the first trial of a cancer drug designed to starve tumours into submission has shown that it might work…. Seventeen cancer patients ….. The Times, October 5 1999….
Ecology and economy? How do you stimulate and promote consumption whilst promoting the conservation of natural resources?
Consider this statement Patagonia wants to contribute to the formation of an economy which restores the ecological health of the planet….
The square and the circle All industries are experiencing regulatory forces that create movement away from the circle. takedump E -
E + Business will eventually produce more products and services that actually produce environmental benefit….in order to do this we need to go beyond design for recycling recovery and repair….here lie exciting opportunities to significantly rethink product design principles……