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International Agents’ Conference 2013 Martin Hookham, Head of International Office Together with US.

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Presentation on theme: "International Agents’ Conference 2013 Martin Hookham, Head of International Office Together with US."— Presentation transcript:

1 International Agents’ Conference 2013 Martin Hookham, Head of International Office Together with US

2 Group 1: Global Studies and English Room 117 Mr Dasun Tharanga Dias Jayasuriya Abey Sekera Aspirations Education (PVT) Ltd Mr Ngozi Amos AguPreparation for Life Ms Marwa Al QadiKamel Al Qadi AQTD Mr Martin BuddBEB Education Group Mr Yi (Colin) ChenOSSC Ltd Ms Ying (Angela) ChenShinyway Education Mr Kenneth IlalokhoinGlobal Networks Educational Services Voy Mrs Imane JalarbiIEC Abroad Ltd Mr Orion JudgeSI-UK Education Council Mr Tony (DONGNYUN) Kim IAE Edu Net Prof David KnightAlpha International Education ltd Ms Amy LinYifang Overseas Serving Company Ltd Mrs Stephanie MaclennanUKEAS Miss Melisa Sevi Mertoglu British Side Mrs Ifeoluwa PetersDave Abion Consulting Mrs Nicole Qin UK International Education Alliance Mr Hamid RaufHR Consultants pvt Ltd Ms Zheng (Cherry) XinyuIndex Education Services Ms Anja ThoreløkkenStudy Across the Pond Group 2: Life Sciences and Education & Social Work Room 118 Mrs Lauren AcremanStudy Across the Pond Dr Abraham Oluwole Ajayi-Obe Delaks Educational Services Mr Kamel Al QadiKamel Al Qadi AQTD Ms Elan CarringtonIDP Miss Waraporn (Puk) Cheablaem Superior Education Agency Ms Laura ChenSino-UK education service centre Miss Hui (Amy) GouAmber Education Miss Marie-Stella HoodCUPA Ghana Lyd Mr John KellyMentor International Ms Xue Li JJl Overseas Education Consulting and Services Company Ltd Ms Yu-Wen (Christine) LiPower Academy Miss Jane LinYifang Overseas Serving Company Ltd Miss Feng LuGolden Arrow Headquarter Mr Pujan MittalInternational Placewell Consultants Mr Kunal OberoiOberoi's Education Link Pvt Ltd Ms Amy PanUniversity of Sussex Mr Mahul ShahInternational Education Centre Tan Zhi XianIDP, Penang Mrs Precious IlalokhoinGlobal Networks Educational Services Voy Parallel sessions this afternoon

3 Parallel sessions  Reading over lunch for Group 1 – American foreign policy  Both Groups should nominate a person to present for 5 minutes on each School

4 House keeping My mobile Arrangements for tonight

5 Agents feedback - consultancy research  Status of the relationship  Recognition of your role  Access to information  Marketing support  Consultation  Partnership  Turnaround times  Realistic expectations

6 Key areas of concern  Opportunities for developing partnerships  Planning recruitment visits in consultation with agents  Improving access to information  Sharing access to institutional developments  Having a key point of contact to respond to enquiries ….paying commission on time!

7 Question What would make you recommend one university above another?

8 Your feedback

9 Key forms of communication  Agent Portal  News letter  Agent Handbook  Information on admissions and overall performance  Skype sessions

10 More demanding students

11 Student feedback





16 Annual Review of you Assessment criteriaHow?Rating 1. Quality of applications Admissions feedback Poor 2. Quality of student counselling Student Questionnaire; Visa Refusals; Applicant to enrolment conversion Average 3. Professionalism Organisation and conduct; response to enquiries; promotional material; admissions feedback Good 4. Active engagement Frequency of communications; active promotion; attendance of training sessions Excellent 5. Recruitment performance Student Enrolments

17 Annual review of US Ideas  Response times  Market support  Quality of University advice  Professionalism of Sussex staff  Commission payments ….other ideas?

18 Preferred agency status  Better information for students  More transparent about why we work with agents  More detailed information about you  COMPULSORY AGENT QUESTIONNAIRE  Prioritising agency engagement  Increased investment into marketing activities New agent student pages to be launched in Spring 2014

19 The agent handbook  University of Sussex values  Our responsibilities Your responsibilities  Key points about Sussex  Annual review  International student population  Frequently asked questions  Important dates  Commission payments

20 Other developments  Agent of the year  Agent portal  Regional conferences  Sussex Regional offices  Support for professional development  UKHE presentations ….other ideas?

21 Thank you!

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