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Session 1: INTRODUCTION TO BUSINESS START-UP LEARNING OUTCOMES This module is intended for students who want to set up and run a new business or social.

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Presentation on theme: "Session 1: INTRODUCTION TO BUSINESS START-UP LEARNING OUTCOMES This module is intended for students who want to set up and run a new business or social."— Presentation transcript:

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2 Session 1: INTRODUCTION TO BUSINESS START-UP

3 LEARNING OUTCOMES This module is intended for students who want to set up and run a new business or social enterprise. The module will draw on the participants’ new venture aspirations and take them rapidly through the five initial stages of business start-up: Idea, Proven Idea, Planning, Development & Ready to Start- Up. On completion of this module the student should be able to: 1. Write and present a formal plan for a new business or social enterprise. 2. Evaluate a peer’s business plan and offer constructive and supportive feed back on its content.

4 TOPICS COVERED Participants will produce a formal business plan that will include a component of each of the following: Week 1: Introduction Week 2: Entrepreneurship Week 3: Idea development Week 4: Marketing Week 5: Competitors and Organisational and legal structure Week 6: Technical developments and Risk assessment Week 7: Finance Week 8: Integrating and control Week 9: Guest speakers Week 10: Summary

5 TEACHING AND LEARNING METHODS Interactive workshop based approach: Participation Groupwork Presentations Self-study Attendance and performance of tasks outside classroom Ground rules: Be on time Mobile phones switched off No eating Learning by doing

6 METHOD OF ASSESMENT Their will be no formal examinations and all assessment will be via coursework only. All learning outcomes will be assessed as either written assignments or presentations. Re-assessment: coursework as appropriate.

7 RECOMMENDED READING TB Parks, Steve (2004) Start Your Business - Week by Week London: Pearson Books. also Barrow, C (2005), Enterprise Development: The Challenges of Starting, Growing and Selling Businesses. London: Thompson Burke, R (2006) Entrepreneurs Toolkit Lancaster: Gazelle Books/Burke Publishing. Burke, R (2006) Small Business Entrepreneur Lancaster: Gazelle Books/Burke Publishing. Stutley, R (2001) The Definitive Business Plan: The fast-track to intelligent business planning for executives and entrepreneurs. London: Financial Times Prentice Hall.

8 TOOLS TO BE USED Your university address CUOnline: Lecture notes and extra materials Communication and discussion

9 ORGANISATION OF THE MODULE Business Start-Up Thursday, 0900 – 1100, RC207 2 hour sessions: Theoretical material + discussions Groupwork + individual work 10 weeks = 10 sessions

10 CONTACT DETAILS SURGERY HOURS On Request

11 ANY QUESTIONS?


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