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A centre of expertise in digital information managementwww.ukoln.ac.uk Top Down Or Bottom Up Approaches To Web Innovation? Brian Kelly UKOLN University.

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Presentation on theme: "A centre of expertise in digital information managementwww.ukoln.ac.uk Top Down Or Bottom Up Approaches To Web Innovation? Brian Kelly UKOLN University."— Presentation transcript:

1 A centre of expertise in digital information managementwww.ukoln.ac.uk Top Down Or Bottom Up Approaches To Web Innovation? Brian Kelly UKOLN University of Bath Bath UKOLN is supported by: Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using , instant messaging, blogs, SMS, etc. is permitted provided distractions to others is minimised. Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using , instant messaging, blogs, SMS, etc. is permitted provided distractions to others is minimised. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence (but note caveat) Resources bookmarked using ‘semantic-web-thinktank ' tag

2 A centre of expertise in digital information managementwww.ukoln.ac.uk 2 Traditional Approaches What we thought: W3C was the trusted guardian of Web innovations W3C saved us from fragmentation threats W3C would continue to roll out innovations which would be deployed in the market place W3C standards would form the basis for digital library development programmes (e.g. NOF-digi; JISC programmes; etc.)

3 A centre of expertise in digital information managementwww.ukoln.ac.uk 3 Were We Right? NOF-digi & JISC Standards documents: Use PNG; SVG; SMIL; … Flash, PDF, Java, … aren’t open so they don’t fit in with an open standards approach Web Services & Semantic Web standards will be important What happened: PNG; SVG; SMIL? Flash; PDF; Java – widely deployed, so a more flexible approach for use of standards was adopted Web Services Considered Harmful panel at WWW 2005 Amazon report REST approach preferred to W-S* standards (80/20) Semantic Web vs. l/c semantic web debates flourish; W3C revive HTML developments An “evidence-based” approach begins to be preferred to ideological beliefs

4 A centre of expertise in digital information managementwww.ukoln.ac.uk 4 Role of Web 2.0 Web 2.0: Forget (for now) blogs, wikis, etc. Consider characteristics such as rapid development, user engagement, ‘always beta’, clean URIs, microformats, mashups, … Suggestion: Web 2.0 clearly provides (today) the rich environment for developing popular & user- focussed services We should be looking (outwards) at the successes of the Web 2.0 environment and not (inwards) at new schema developments

5 A centre of expertise in digital information managementwww.ukoln.ac.uk 5 Light- vs. Heavy-Weight Development Lightweight Exploitation: Companies with limited funding (6 months to release or we don’t get paid) This helps to avoid mission drift, feature creep & a user- focus (it must be ‘cool’; we must exploit viral marketing) Heavyweight Exploitation: (Typically) public-sector bodies in large consortia ‘Worthy’ but most definitely not ‘cool’ Focus groups; advisory bodies and need to address multiple political & cultural pressures stifle innovation Academic organisations cause drift towards addressing intellectually challenging problems Inability to respond quickly to technological & cultural changes A Daily Mail stereotype of public sector IT development, or a valid criticism of national /international development activities?

6 A centre of expertise in digital information managementwww.ukoln.ac.uk 6 Exploiting Web 2.0 Developments What can we do? Explore Yahoo Pipes as a lightweight development tool Yahoo! Pipes is RSS Feed Mashup Editor Explore Dapper (and Dapplications) as a lightweight scraping tool (e.g. exploit microformats) Explore existing Dapplications (e.g. magg) Dapper Home Page Geo-location services are ripe for exploiting (and do you need to fund this?) UK University Locator (unfunded)

7 A centre of expertise in digital information managementwww.ukoln.ac.uk 7 Are Museums Doing It Right? Reflections on Nick Poole’s vision: NP:We should place a 2-year moratorium on new projects, programmes and initiatives & focus public funds instead on sustained investment in core capacity building and skills development BK:We should place a 2-year moratorium on large-scale new projects, programmes and initiatives and focus public funds instead on sustained investment in core capacity building small-scale innovation and skills development NP: Significant investment should be made in 3-4 high-value, high- density destination sites such as the 24 Hour Museum which act as 'ambassadors' for our sector in the online environment BK: Small-scale investment should be made in 3-4 low-cost, high-density mashup sites such as the 24 Hour Museum alongside encouragement to 3 rd party 'ambassadors' for our sector (e.g. YouTube).

8 A centre of expertise in digital information managementwww.ukoln.ac.uk 8 In Harmony With The BBC BBC 2.0 vision outlined at JISC Conference (13 March): Do not attempt to do everything yourselves… link to other high-quality sites yourselves (cf use of Flickr as repository & selection process for John Peel day photos) Fall forward fast… make many small bets Treat the entire web as a creative canvas (i.e. blended stuff) The web is a conversation… join in. Adopt a relaxed conversational tone. Admit your mistakes. (i.e. don’t tell) Maximise routes to content. Develop as many aggregations as possible reflecting as many people, places topics, channels, networks and time as possible. Let people paste your content on the walls of their virtual homes. YouTube is an excellent example of this. Link to discussions on the web, don’t host them… Only host web-based discussions where there is a clear rationale. (i.e. exploit 3 rd party services)

9 A centre of expertise in digital information managementwww.ukoln.ac.uk 9 Why Not? JISC Adapted from Washington Post cartoon JISC We’re reliant on large funds from the EU This doesn’t fit our research agenda Google might go bankrupt We have to own the data, the metadata, the software This Web 2.0 thing is simple to use and can provide lots of benefits! Why Not?

10 A centre of expertise in digital information managementwww.ukoln.ac.uk 10 Issues Some issues for discussion: Would a heavyweight Semantic Web recommendation be appropriate at present? Is a recommendation for a top-down approach appropriate in a Web 2.0 environment? Can we regard Web 2.0 as a testbed rather than a solution? If a user-focussed approach is advisable, do we have concrete evidence that a heavyweight solution (a) is needed and (b) will be used? What lessons can be learnt from previous cultural heritage development activities? In reality we’ll probably have both bottom-up and top-down approaches. A challenge will be


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