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HW TO MANAGE CHANGE EFFECTIVELY
BY T.M.JAYASEKERA
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WHAT HAPPENS WHEN TECHNICAL CHANGES ARE MADE
CAN PEOPLE MANGE TO COPE WITH THIS CHANGE HOW HAVEORGANIZATIONS CONFRONTED PEOPLE ISSUES THAT CONFRONTED MAJOR CHANGE PROGRAMMES WHAT ROLE DO PERSONNEL SPECIALISTS PLAY WHY DO THEY STILL SEEM TO BE MARGINAL
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THE OUTCOME OF TECHNICAL CHANGE
IT WILL IMPACT ON EMPLYEES AND THEIR CONTRACTS JOBS CHANGE TRAINING IS REQUIRED REDEPLOYED OR MADE REDUNDANT
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THE OUTCOME OF TECHNICAL CHANGE
Tough managers may talk of “automate or liquidate” or “re-engineer or obliterate” with “TINA” There Is No Alternative is what they normally say
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THE OUTCOME OF TECHNICAL CHANGE
Technological change is inevitable to sustain competitive advantage and from it follow the most inevitable People change
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THE OUTCOME OF TECHNICAL CHANGE
However be aware that management has a range of choices about objectives – whose are they? What is the real substance of the technical change and the competitive threat Why is technical change wanted and introduced in the first place
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THE OUTCOME OF TECHNICAL CHANGE
There are choices about the nature and extent of implementation Communication, the scope of consultation and the type of negotiation the power skills that may be brought to bear effects on work design, job content, organization and supervision
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THE OUTCOME OF TECHNICAL CHANGE
The nature and quality of management decision making comes under the spotlight in situations of technical change I know six honest serving me. I taught them all I knew. The names are what and why and how and where and when and why
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THE OUTCOME OF TECHNICAL CHANGE
The matter of gender arises also particularly if we consider whether women are caught out differently than men in situations of technical change As heavy manual male dominated industries have declined and service industries expanded some groups of men have been adversely affected
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THE OUTCOME OF TECHNICAL CHANGE
Consider the situations where women may get trapped in to certain types of work Therefore we may have to consider whether women are well represented as men in the high tech industries Would women respond differently in situations of technical change
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UK experience In the early 80s Rupert Murdock's move in to a new modern integrated technology printing plant at Wapping Miners dispute of 1982 Slow introduction of IT in to general practitioner surgeries IT based learning in schools The organizational responses to the internet- The dot.com boom
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Is technical change guided by usually guided by consistent management objectives
We argue that management decisions over technical change reflect rational attempts to chose the best option in the circumstances with available information
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TYPES OF DECISIONS what is rational to one group or individual may be irrational to another
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POLITICS BEHIND TECHNICAL CHANGE
OBJECTIVES CAN BE DIVIDED ACCROSS FUNCTIONAL LEVELS Strategic Operating Control These are the direct ones But there are others such as empire building? etc
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Substituting of people by technology
Deskilling?- Replacing the man with the machine Development of ATMs Laptop with internet access Who got axed – Middle and Junior levels Ex: Robotics
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HUMAN AND ORGANIZATIONAL ISSUES
1. SUBSTANTIVE STRATEGIC EMPLOYMENT CONTROL 2. PROCEDURAL ISSUES AND FORMS OF INVOLVEMENT
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STRATEGIC ISSUES COMMUNICATION AND SHARING TO PROMOTE RTHE COMMITTMENT OF INDIVIDUALS AND GROUPS TO CHANGE TO MINIMIZE ADVERSE EFFECTS N MEMBERS OF THE ORGANIZATION AND TO SUPPORT THEM IN REALIZING THE OPPORTUNITIES THAT THE CHANGES MAY BRING TO THE ORGANIZATION AND MEMBERS INTEGRATE THE NEEDS OF THE INDIVIDUAL WITH THE NEEDS OF THE ORGANIZATION ABOUT THE ATTITUDES SKILLS AND KNOWLEDGE
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DEMOCRATIC PARTICIPATIVE ISSUES
Organizational change is always political Therefore there will be always winners and losers Therefore those directly affected by change must be consulted They must be involved There will have to be a win win situation Involving employees have mixed blessings as some may disagree challenge seek status quoand may claim rights
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PROS AND CONS OF PARTICIPATION
ADVANTAGES Job holders have detailed knowledge of their jobs Employees understand the aims of change better It will create a feeling of ownership It will direct energy in to support for and away from opposition
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PROS AND CONS OF PARTICIPATION
DISADVANTAGES Too many cooks spoil the broth It may be counter cultural to have wider participation It may assume a management inclination to move through fostering and waiting for commitment rather than strategic direction and imperative action Involvement may bring more uncertainty and instability
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PROS AND CONS OF PARTICIPATION
More complex the change is more the more functions structural hierarchies and subsystems will be affected this suggests not to seek for participation If it is required then a formal approach with timelines are needed There may be occassions wher the quality of the decision may be more important than the acceptance of it
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ROLE AND CONTRIBUTION OF PERSONNEL MANAGEMENT
How and when are human and organizational issues arising from technological change considered at the strategic level and for that matter at other points To what extent the management function most associated with the people aspect of management – the personnel department involved in decisions concerning technical change
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but what happens is that ---
little evidence of personnel people being present where the change is taking place the occurrence of tech change did not lead to the development of a specialist personnel function In manufacturing there was a marginal role for personnel specialists over the management of technical change Where organizational change only was involved fuller and earlier personnel involvement was more likely absence of personnel involvement was reflected in a low level of employee involvement in technical change
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why this happened--- Personnel lacked visibility and muscle
they were weakly represented at the highest levels of decision making
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why this happened--- According to Daniel early involvement of personnel specialists in technological change helps to promote worker acceptance of change
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exercise Assume a devil’s advocate role and answer to this
Business processes and practices are made and operated by people, working as individuals or or in groups. They use technologies as tools to produce goods and services It is their efforts that determine the success or failure of investments in technology further they know intrinsically what benefits are actually being delivered The actual benefits of tech investments cannot be perceived directly or in their own. Only when technology is coupled with human resources can the benefits be perceived
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exercise Technology and knowledge are human creations and they can be managed only by giving people the primary role Technology is not a magic dust. It takes educated committed and imaginative individuals with technology to Aadd value and transform an enterprise
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HRM and Change HRM refers to approaches to the management of the human Resources of the firm and more specifically to an approach that is distinct from conventional personnel management HRM is more unitarist proactive and less procedurally bound and institutionalized approach than personnel management
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HRM and Change Contribution of HRM services in high technology based organizations are not really so
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HRM and Change For HRM business need is
Central customer oriented and integrated There is a central role for HR Missions and Policies in overall business strategy Line management have a key role in implementing HR policies
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Key levers for facilitating change stress
Having the right staff, in the right jobs, at the right level of competence in the right place at the right time Individualization of employment relations with flexible reward packages New forms of work organization and control particularly project teams part time job sharing etc High level competencies learning training and development
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modes of intervention by HR specialist
Changemaker Regulator Adviser Handmaiden
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Modes of intervention by HR specialist
According to research former HRM approach is evident in the management of change In large unionized firms HR specialiust acted as a regulator Because of the Human Res Mgmt approach human and organizational issues receive more attention
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Broader view of HRM represents
Employment planning Direct communication with employees Employee feelings Employment terms Employment cost benefits Employee development Decision Making
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According to Chartered Institute of Personnel and Development
There is a direct correlation between strategic HRM and economic success Employees are now seen not as a cost centre subject to periodic reductions but as major organizational asset they create value reduce cost and ensure success
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Business strategy- HRM integration does seem to offer
a broader range of solutions to complex organizational problems in a changing environment It ensures that human financial and technological resources are given attention in setting objectives and assessing implementation capabilities In contributions to rather than being subordinate to strategic decisions. It must be aligned with corporate strategy
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Implementing Technical change
Change strategies Participative evolution- Collaborative and consultative Modes Forced evolution – Directive /coercive modes Charismatic Transformation-Collaborative and consultative Modes Dictatorial transformation – Directive /coercive modes
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determinants as to which approach will fit a particular context
the degree of consensus that exist over the need for change the amount of time available to effect change before its absence becomes a survival threatening condition Incremental change is luxury and many cannot afford It is the transformational change that is needed to arrest a business decline
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what external/internal environmental circumstances would be most appropriate for employing each of these four strategies when is collaborative strategy? When should the stakeholders are consulted ? Time involved? Consensus of all? When is manipulation ?
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Expertise of the change agent to manage complex contemporary change
Change agent has to address three agendas 1. Content agenda 2. Control agenda 3. Process agenda
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Expertise of the change agent to manage complex contemporary change
Change agent has to assess and manage their personal vulnerability which is high where project goals change frequently project generates complex organizational interdependencies responsibility of change is ambiguous Senior management is either hostile or indifferent
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Expertise of the change agent to manage complex contemporary change
Change agents require expertise in diagnosis evaluation and judgmental capabilities and the capacity to manage unfolding logics in problem solving ownership and legitimation as change takes place
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Expertise of the change agent to manage complex contemporary change
In vulnerable change projects legitimation will be the key area
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Expertise of the change agent to manage complex contemporary change
Effective change management for vulnerable projects require a public performance based on the rational linear model of change and a backstage performance with much behind the scenes action
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The expertise of change agent is based on
Type of change – Change management Task Radical change to core processes - High hazzle High vulnerability Radical change to peripheral processes Moderate Hazzle Low Vulnerability Incremental change to core processes – Low hazzle moderate vulnerability Incremental change to peripheral processes – Low hazzle low vulnerability
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Most appropriate change agent
in high vulnerability contexts may well be one with limited technical background in the content and control but with string process skills
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Most appropriate change agent
in high vulnerability contexts may well be one with limited technical background in the content and control but with string process skills
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Articulating and defining a project
Trial able Reversible Divisible Concrete Familiar Congruent Sexy
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Countering counter implementation strategies
Divert Resources Exploit inertia and conformity Keep goals vague and complex Keep people in the dark Deal with the people issues later attitude Great idea- let’s do it properly Dissipate energies
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countering strategies will seek to reduce
change agents influence and credibility spread damaging rumors External Change agent should keep a low profile Remain non commital Not declaring res8istance to change publicly
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countering countervailing efforts
Define clear direction and objectives Go for a simple phased programme appoint some one else as a fixes facilitator Look for resistance Use good face to face communication explain the reasons Build personal credibility co-opt support early exploit a crisis Have a meaningful steering commiuttee
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Power Skills Power skills for managers to get things done
Do a stake holder analysis to caste light on goals of the change programme and who the change agent is Groups/people who are significant in achieving or blocking the change their views and how they will react to the programme their power bases the change agents power base Power skills
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Power skills that are used / not used in a given situation
action steps/proposals to get things moving and done Process agenda
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Backstaging Manipulation facilitates change through
creative use of language changing systems and structures building alliances threats to gain support through delayering / withdrawing rewards Promotion or other career advancencement to the blockers freezing out Amplifying the estimated negative effects pointing the support of senior management
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conclusion role of Human Resources in technological change is very important It is reactive as well as proactive Greatest happiness to greatest number should be the key
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OD - what is it? It tries to understand how to manage planned change in organizations
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OD - what is it? It is a planned system wide effort managed from top with the assistance of a change agent that uses behavioural science knowledge to improve organizational effectiveness
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Action research Most OD activities rely on action research as the primary blue print for planned change It is a data based problem oriented process that diagnoses the need for change introduces the OD activity and then evaluate and stabilizes the desired changes
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The action research approach to organization development
Diagnose need for change Gather data Analyze data and decide intervention objectives Introduce intervention Implement desired incremental or quantum change Evaluate and stabilize change Determine effectiveness of change and refreeze new conditions
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What is sensitivity training
It is an unstructured agendaless session in which participants become more aware through their interactions of how they affect others and how others affect them
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What is sensitivity training
Here a small group of people meet face to face often for a few days to learn more about themselves and their relations with others Learning occurs as participants disclose information about themselves and receive feedback from others during the session
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Goals of sensitivity training
Making people increasingly aware of and sensitive to emotional reactions and expressions in themselves and others Increasing the ability of participants to perceive and to learn from the consequences of their actions through attention to their own and others feelings stimulating the clarification and development of personal values and goals consonant with a democratic and scientific approach to problems of social and personal decisions and actions
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Goals of sensitivity training
Developing concepts and theoretical insights which will serve as tools in linking personal values goals and intentions to actions consistent with these inner factors and with the requirements of the situation fostering the achievement of behavioural effectiveness in transactions with the participants’ environment
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Interacting process variables in sensitivity training
Growth in effective membership Learning how to learn Learning how to give help Becoming sensitive to group processes
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What is grid training Six phases Laboratory seminar training
Team development Inter group development Organizational goal setting Goal attainment Stabilization
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Survey feed back It is survey conducted by way of questionnaires and feed back the data to those who generated them
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Survey feed back Areas covered leadership Organizational climate
Satisfaction
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Other methods Team building Third party peacemaking
process consultation transactional analysis
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Business Strategy and HRM
In order to get the strategy implemented they need right people in the right place at the right time at the right cost labour factor of production should give value for money
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To get value for money from labour
Firm should grow with People it has or it can get hold of at the times of need the behaviour of its members should not jeopardy the firm people in the organization must be members and who want to perform for it with effort and creative ingenuity Organization in turn should value its members and their contribution
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To get value for money from labour
If organization does not demonstrate such value materially and socially then members will become detached Therefore strategy requires long term goals broad programmes and allocations to achieve these
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To get value for money from labour
Each programme represent policy for action Funds assets people must be allocated to these programmes This is not a one time affair Every time we employ someone this has to be resourced
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What are human resource strategies
To contain trade union influence? recruiting the best? Keeping costs down becoming flexible and lean but empowering them with the best training rewards and equipment to do the job ----- Pg how do you feel about these statements which ones are straight foreword/ Which ones are contradictory
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