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Diffusion of Innovations EDUC: 8841 Dr. Carol Watson Sarah Dillahunt November 2010.

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Presentation on theme: "Diffusion of Innovations EDUC: 8841 Dr. Carol Watson Sarah Dillahunt November 2010."— Presentation transcript:

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2 Diffusion of Innovations EDUC: 8841 Dr. Carol Watson Sarah Dillahunt November 2010

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4 Sakai™, SoftChalk Digital Repository Program LMS TECHNOLOGY SPONSORING MEDIA & PUBLISHING ? 1996 2002 2005 2009 2010 V6 Evolution Create-a-Poll Jigsaw Puzzle s Tabbed Info Did You Know Web in the Box

5 Innovation-Development Process Research Perceived Attributes Development Commercialization Need Innovators Development

6 Engage your students with lessons that include pop-up text annotations, self-assessment quizzes, and interactive learning games. Package your lessons for delivery via CD-ROM, Intranet, Internet, or integrate with your LMS (Learning Management System). Create interactive web pages for your e-learning course. It's easy, quick, and your lessons will look like a professional designer created them. Researched authoring tools, content compatibility, and portability with LMS or Internet desired No Programming or HTML required Designed Prototype, with content authoring tools, accessibility to standards & VPAT templates Delivery via CD-ROM, Intranet, Internet, or downloaded to LMS Sales exceeded 70% annually for 5-years, Marketed Product at Education and Technology Conferences & Tradeshows http://www.softchalk.com/learn.html

7 Decision 70% Sales Growth Implementation ( Rate of Adoption) Confirmation Knowledge of Innovation (Evans & Jones) Persuasion (30-day free trial) Innovation-Decision Time Line http://www.softchalk.com/learn.html 1996 2002 2003-2008 2009 2009 - 2010

8 Adopters & S-Curve

9 Access to Quick Tour VideosAccess to Upload SoftChalk CONNECT Publish to MERLOT, Repository of Open Education Resources Access to Media Repositories & Content Mgmt. SystemAccess to Supplemental Websites or Products Case Studies of innovations in education to the online learner Weekly introductory session on SoftChalkintroductory session "Innovators in Online Learning" webinar series "Innovators in Online Learning" webinar series with guest speakers http://www.tip.duke.edu/loyo/LOYO_template_08_09.html

10 Customized Lessons visit http://www.softchalk.com/lb_customStyles.html

11 Basic Text Editing.

12 Innovators, Adopters, & Laggards Innovators (Develop ideas) Early Adopters (Opinion leaders/Role Models Laggards (isolated in social system/Opposes Change)

13 Critical Mass & Change Agents  Return on Investment  Self-Sustaining  Secures Adoption of New Ideas  Slows Diffusion of Undesired Effects

14 Technology Partners

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