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© 2005 Meeting of Minds Social Networking Tools & KM: What You Can Do Now Dave Pollard KMWorld & Intranets 2005
© 2005 Meeting of Minds The Social Networking Landscape
© 2005 Meeting of Minds What’s Wrong with 1 st Generation SNAs Inflexible, tedious information architecture Profile poverty No separation between What I Have and What I Need personas Lack of harvesting capability Populated just in case instead of canvassed just in time The most needed people have the least time and motivation to participate Over-engineered and unintuitive Lack of scalability: Centralized instead of peer-to-peer Socially awkward Low signal-to-noise ratio because of dysfunctional information behaviours (blockages, disconnects, lack of trust)
© 2005 Meeting of Minds Seven Principles of Social Networking Mutual trust, respect, context, and self-disclosure are all prerequisites to good relationships Relationships require a conversational ice-breaking First impressions matter Information conveyed by observation counts more than that conveyed by language Collaboration is the miracle glue of relationships Every interaction carries the burden of our entire networks "I appreciate what you're telling me, but how am I going to explain and work this out with A, B and C?" Social networks are complex systems
© 2005 Meeting of Minds What You Can Do Now: Weblogs Educate the project team Identify the pilot group Develop a starting personal taxonomy and starting personal content archive for each pilot group member Select a blogging tool Get the IT subteam to: Convert personal content archives to HTML & ‘bulk publish’ them Create a personal TOC for each group member Develop a password protection scheme Offer everyone a brief seminar on blog publishing & subscribing Talk up blogs outside the organization Set up a blog help/monitoring group
© 2005 Meeting of Minds What You Can Do Now: Expertise Finders Don’t expect JIC directories to work Set up a JIT canvassing system connected to groups, a with request form Keep a close eye on Google
© 2005 Meeting of Minds What You Can Do Now: Simple Virtual Presence Get everyone using Skype For now, use an expert like Robin Good to design a custom, managed solution
© 2005 Meeting of Minds What You Can Do Now: Collaboration Forget high-tech: To unearth the best ideas and creative solutions, use Open Space with MindMaps To assess, forecast, decide among alternatives, tap the Wisdom of Crowds If you have to use a tool, make it simple and accessible outside the firewall (e.g. wiki)
© 2005 Meeting of Minds Social Network Mapping: Worth the Effort? Don’t just map quantity, map quality and value Use it to support expertise finder canvassing Look for bottlenecks and disconnects
© 2005 Meeting of Minds 2 nd Generation SNA: What’s Hot Flickr Del.icio.us
© 2005 Meeting of Minds 2 nd Generation SNA: What’s Hot MySpace DodgeBall
© 2005 Meeting of Minds 2 nd Generation SNA: What’s Hot Facebook Insider Pages
© 2005 Meeting of Minds 2 nd Generation SNA: What’s Hot Also: Sensor hook-ins to social software: GPS, medical info etc. Zimbra Flock
© 2005 Meeting of Minds Further Reading (1) Judith Meskill’s Social Networking Tools Meta-List The Social Networking Landscape (blog article) Setting Up a Weblog Pilot (blog article) Skype: skype.com Robin Good Collaboration Consulting: Open Space: MindMaps: Wisdom of Crowds: Wikis: The Hidden Power of Social Networks by Rob Cross
© 2005 Meeting of Minds Further Reading (2) Del.icio.us: Del.icio.us Flickr: Flickr.com DodgeBall: Dodgeball.com MySpace: Myspace.com FaceBook: Facebook.com InsiderPages: Insiderpages.com Zimbra: Zimbra.com Flock: Flock.com
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