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WORKING THE NUMBERS David Staughton www.bigdave.com.au How to Promote and Pitch Your Ideas.

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Presentation on theme: "WORKING THE NUMBERS David Staughton www.bigdave.com.au How to Promote and Pitch Your Ideas."— Presentation transcript:

1 WORKING THE NUMBERS David Staughton How to Promote and Pitch Your Ideas

2 Universals

3 THE FUTURE

4 THE KEY TO GREAT FINANCIAL PRESENTATIONS LESS DATA, MORE YOU & MORE INTERPRETATION! LESS IS MORE

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6 FINANCIAL LITERACY Don’t Show Me the MONEY - SHOW ME THE PROFIT! COGS

7 EXERCISE: What were the characteristics of the WORST Presentations you’ve ever seen?

8 Blah, blah, blah Yadda, yadda, yadda Meaningless numbers Acronyms that nobody recognizes Unintelligible sentence fragment Even more numbers I need to get them more involved. This probably could be better organized. I wish I was a little more confident up here. These slides suck. I could have used more time to prepare.

9 Is this ever going to end? I’m not going to get to ask a question, am I? Oh my God! He’s reading the slide to us.

10 EXERCISE: What were the features of the BEST Presentations you’ve ever seen?

11 WHAT MAKES AN EXCELLENT PRESENTATION? INTERACTIONCLARITYENTHUSIASM VISUALS RELEVANCE STORIES HUMOUR

12 POWER UP WITH AMPS!! PRESENTER AUDIENCE Presentation Feedback MESSAGE SURROUNDINGS

13 A = AUDIENCE

14 Know Your OUTCOME Are you going to: Persuade Recognise Inform Motivate Educate THINK FEEL DO Learning Styles VAK

15 MAXIMUM AUDIENCE ENERGY Use Nametags or Nameplates Water on tables or available in foyer No more than 90 mins (120?) without break Group Rapport Activities – Intros, Music Interaction - Think, Pair, Group Share Use Fun Rewards like chocolates & prizes Avoid Carbs at MT & Lunch – Death Zones NO PAIN – avoid beatings/ ridicule/sarcasm

16 26 TIMES! What does it take to really convince you? CONVINCER STRATEGY (Google It) KNOWING Vs DOING Five frogs on a log

17 M = MESSAGE

18 The ONLY PERSON who loves your MATERIAL as much as you is YOU!

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20 Interact & Involve to Engage

21 MAXIMISE RETENTION Accelerated Learning Principles VAK Props Anchors Simple Themes Interactivity – Discussion Exercises – DOING THINGS SAY Vs DO

22 IDEAS - MADE TO STICK What makes a concept 'sticky’ (memorable) Simplicity Unexpectedness Concreteness Credibility Emotions Stories!

23 More Personal STORIES Stories engage the Imagination & Emotions Stories are Powerful & Non-threatening Stories Entertain & Involve the Senses Keep it Short and to the point – Don’t Exaggerate too much Remember Confidentiality! ACT OUT THE STORY

24 CHANGE OF STATE Rapport  Curiosity  Openness  Enthusiasm  Honesty A B INTRO BODY CLOSE C.T.A. 1 3 OPEN 2  Focus

25 The 4 MAT Structure 1.Why? 2.What? 3.How? 4.What If? Bernice McCarthy

26 BODY STRUCTURES OPEN – CLOSE Structural Templates Timeline – past/present/future Numeric – 3/5/7 things Geographic locations 4MAT – Why, What, How, WhatIf Mnemonic – S.M.A.R.T. Metaphor – Boat, Bike, Family, Seasons RULE of THREE

27 RULE OF THREE TIME – 3 Times LOCATION – 3 Places ZOOM – 3 Sizes PENDULUM – 3 Positions BENEFITS – 3 Benefits ASPECTS – 3 Aspects OPEN C.T.A.CLOSE Impromptu Man

28 THE ART OF PERSUASION

29 LESS BULLSHIT BINGO! CEO & Consultant translater

30 COMMUNICATION CHANNELS VAKVAK NWWE AbsExisME

31 P = PRESENTER SKILLS

32 BODY LANGUAGE What Impression are you giving?

33 USING STAGECRAFT Entrance / Intro Group Eye contact Avoid Barriers - Lapel Chin position Smile Hands & Arms ???? Blink Rate & Fidgetting Wandering & Wobbling

34 ADVANCED STAGECRAFT Palms Up Fingers & Mouth cover BSD Pose – Audience Bully Leaning Forward / Back Leg & Foot position Personal Space to control Stage Anchoring PPF

35 “Many people would rather DIE than speak in PUBLIC”

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37 How to Control Your Nerves

38 TIPS & TRICKS TO Reducing Your Speaking Anxiety Visualize yourself speaking Know the room - Arrive early & Walk around Meet & Greet the audience beforehand REALLY Know your material Look for the NODDERS Get more Experience

39 HOW TO TELL you’re DYING SYMPTOMS Tired – yawn/sleep Room Lacks Energy Lack of Participation Nobody Laughs at your humour Not Listening – checking phones People are leaving and chatting Your Eye Focus Narrows

40 What to do if you’re DYING or the room lacks ENERGY Call a Break (Before you Start) Icebreaker – Build Rapport first Energizer – Do an Exercise (Buddy) Make it Brighter or Cooler Take a Break – then cut it down Move on to your best material Cut & Run – Finish early

41 S = SUITABLE SURROUNDINGS

42 ROOM ENERGY TIPS Room Temperature – 22 degrees! (Not > 25) Room Layout & Sightlines!! Full body exposed – not behind lectern Stand to the Left if possible Stand in the Light! (Lighten the Screen) Get a really Bright Projector! (3500 lumens) Reduce Distractions (Away from Rear Door)

43 PRESENTING TIPS & TRICKS NEVER EVER APOLOGISE ON STAGE! Always Keep a Paper copy handy Drink lots of room temp water (not iced) Hydrate at least 4 hrs before Do NOT end with Q & A Finish with your prepared BIG CLOSE Powerpoint – use B/W keys & number Give Powerpoint Handouts out at END

44 Avoid Death by Powerpoint

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47 RECOMMENDED READING

48 MORE READING & STORIES

49 “Great speakers aren’t born, they are trained.” Presenting is a Skill… Speak from your HEART to win their Hearts & Minds

50 NEXT STEPS WITH BIG DAVE HAND IN A BUSINESS CARD or SEND AN for Slides & Free E-Book Phone STAFF, SERVICE, SALES & STRATEGY


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