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MAKING A DOLLAR or MAKING A DIFFERENCE? INCREASING ROI FOR CLUBS www.bigdave.com.au.

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Presentation on theme: "MAKING A DOLLAR or MAKING A DIFFERENCE? INCREASING ROI FOR CLUBS www.bigdave.com.au."— Presentation transcript:

1 MAKING A DOLLAR or MAKING A DIFFERENCE? INCREASING ROI FOR CLUBS www.bigdave.com.au

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3 Business Background 2000 weddings over 15 years 56% W.O.M. 99% Satisfaction Best Reception Centre in Vic. 3 years in a row.

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7 MAKE A CLUB POSTER! NAME & CLUB & PHONE SOFTWARE & TECHNOLOGY YOU USE! BEST TIPS & TRICKS

8 HOW A CLUB REALLY WORKS GAMING FOODBARCAFEENTERTAINMENT FUNCTIONSEVENTSSHOWSCONF

9 BILL FREEDMAN RULES! This 20-year research project Concluded that interior design and equipment layout have a greater impact on player counts than marketing, management, and operations combined.

10 FREEDMAN’S DESIGN RULES 1.Segmented Venue NOT OPEN 2.Machines Near Lobby 3.Short Sight Lines NOT LONG LINES 4.The MAZE Effect! 5.Compact & Congested 6.Organised Equipment 7.Segregated Machines 8.Low Ceilings! NOT HIGH 9.Gaming Equipment is the decoration 10.Standard Decor NOT Themes 11.Avoid WIDE AISLE walk throughs 12.Multiple Gaming Ambiences

11 KNOW YOUR GAMING PLAYERS HIGH ROLLERS$50k p.a. SERIOUS PLAYERS$5k - $50k p.a. REGULARS$500 - $5k p.a. DABBLERS< $500

12 ATTRACTING HIGH ROLLERS LONELY LADIES WILD BUSINESS MEN SHIFT WORKERS / FIFO WORKERS EMBEZZLERS & MONEY LAUNDERERS ETHNIC MARKETS – ASIAN etc

13 KNOW WHAT GAMERS WANT & DON’T WANT SAFE & SECURE ANONYMOUS EASY & EFFORTLESS COMFORTABLE GOOD SERVICE OUTDOOR SMOKING LUCKY FREE LINKS TIERED REWARDS WINNING SOUNDS DECOR & DESIGN CLEAN SPECIAL VIP FEELING CARPARKING SERIOUS GAMING AMBIENCE

14 CLUB TARGET MARKETS Oldies 65+ Wealthies 45-65 Tradies 25-55 Sporties 18-35 Reps/Biz People Ladies Group G2 – Parent & GranP Yuppies 25-35 Tour Groups Travellers G3 – Parties 3 Gens Backpackers Families – D,M & Kids Mummies (w/Kids) Kids < 18 Young 18-25

15 GAMING FOOD STRATEGY Food is an Attraction for Gamers Value priced COMFORT FOOD Fast & Functional CARBS, FAT, SALT & SUGAR! Machine Snacks are Critical!

16 CAFE - CCC Coffee, Cakes & Couch Area Fast Service, Quick Coffee Adjacent to Gaming Area Comfortable Couches – TV watching Attracts Ladies Market and Gaming Orphans

17 ENTERTAINMENT OFFER Poker Mahjong Bingo Bridge Keno Tab CROSS SELL TO GAMING ATTRACTS INTRAVERTED YOUNG GAMERS

18 FUNCTIONS & EVENTS AVOID Shows, Events & Functions that are DETRIMENTAL to Gaming TOO BUSY, TOO ROUGH, TOO ROWDY NO NIGHTCLUB! NO FIGHTS! WEBMARKETING RULES!

19 THE SNOWBALL EFFECT Your Function Space – Asset or Liability? Your Functions Database? Function Sales Effort (Targets)? Function Delivery - Promise & Deliver? Follow Up!!! “On a Roll……”

20 FIX YOUR UGLY BITS FIRST! GREAT FIRST Impression LAST Impression BAD Get the BUGS Out!

21 REDUCE WAGES – ENGAGE YOUR TEAM ENGAGED NOT ENGAGED ACTIVELY DISENGAGED

22 CLUB DIVERSIFICATION Accommodation Gym / Fitness Aged Care AMF Bowling Aqua Golf Food Franchises Butcher Car Wash Ice Making Machine Childcare Centre Kid’s Play Room Holiday Rentals Retirement Village Retail Rental Properties Commercial Property Dev Cemetery / Crematorium Entertainment Centre Nightclub

23 MAD or MAD? Making a Dollar then Making a Difference Valued Donations Intra Clubs DEALING WITH CHANGE


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