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Migrating from Wired to Wireless Best Practices and Winning Strategies The Perspective By Derek Kerton Slides available online at www.kerton.com.

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Presentation on theme: "Migrating from Wired to Wireless Best Practices and Winning Strategies The Perspective By Derek Kerton Slides available online at www.kerton.com."— Presentation transcript:

1 Migrating from Wired to Wireless Best Practices and Winning Strategies The Perspective By Derek Kerton Slides available online at

2 Some Assets of TWDC Parks and Resorts Studios Consumer Products Disney Travel Television / Radio Internet Group

3 The Internet is Splitting Internet is no longer synonymous with the world wide web. Devices are different ISPs are different Content has to be different

4 What Content to Migrate? We need to answer this before we think about partnering. Factors For Consideration 1. Terminal Technical Specifications 2. I/O Capabilities (UI) 3. Demographics 4. Psychology, perception of device 5. Where Its Used 6. What Its Used For

5 Different Firms - Different Needs Blockbuster Video Branding revolves around your videotape being available Getting the info out is the most important criteria pretty presentation is less important Disney Presentation is a large part of the magic Branding revolves around great guest experiences

6 Different Firms - Different Solutions Blockbuster Video Could satisfactorily scrape web pages, reducing cost and getting content out quickly. Could satisfactorily use a machine to automatically format the content for each device. Disney Scraping web pages results in unacceptable quality and high failure risk. Automatically reformatting content results in unacceptably low quality presentation.

7 What are Our Building Blocks? Intellectual Property (ideas) Book (Gutenberg) Newspaper article Motion Picture Radio Commentary (Paul Harvey) Website One media seldom fits onto another. Any exceptions?

8 What are Our Building Blocks? Intellectual Property (ideas) Book (Gutenberg) Newspaper article Motion Picture Radio (Music, Paul Harvey) Website Wireless Device

9 What are Our Building Blocks? Intellectual Property (ideas) Book (Gutenberg) Newspaper article Motion Picture Radio Commentary (Paul Harvey) Website Wireless Device A new medium demands fresh thinking

10 Wireless and Streaming Application Server SMART Service Platform SMART Technology Hub / Engineering Platform Tools, SDKs, Packages, Libraries Proxies Architecture Model SMART Infrastructure Platform / SMART Environment Vertical Products Wireless Services Broadband Products Broadband Services Protocol Interface Entity Interface User-Agent Presentation Layer SMART Hierarchical Model

11 Weve developed content for... Internet Phones Palm VII (WCA) OmniSky PocketPC AvantGo Mobile Laptops i-Mode More…

12 With a Little Help From Our Friends Co-operative deals: Motorola Sega Ericsson AvantGo Palm Openwave more…

13 Example – Millionaire PQA

14 Examples- PDA

15 Pocket PC For your kids Any- where In the Magic Kingdom

16 Distribution Deals - Ensure Consumer Access Where to find DIG wireless content

17 The Whole Product has Changed Wireless voice was fully controlled by Carrier Wireless Data, IP access, as well Wireless Portals and content packages are NOT Mobile Internet Value Chain Billing Gateway Infrastructure TerminalsIdeas Production Presentation Carrier Content

18 Media Companies Need Partners Distribution deals with carriers Development deals with vendors Possibly wireless ASP support Content Sponsors and advertising Technology Text-Based content has now been done. Whats next?

19 The implications of 2.5G and 3G Pros Better terminals and greater bandwidth are ideal for Disneys rich media. Better applications will drive consumer acceptance. Cons The complexity of development is growing exponentially. In-house development will not be able to keep up.

20 Case Study: Disney-i

21 Melody Download Screen Images (1/3) Select from the following menu: Disney Standard Monthly Theme Disney s Latest Weekly Quiz Top5 Ranking My History What Is D- point? My Menu Registration To Disney Channel Top Top Page ie: Disney Standard Mickey Mouse March Electrical Parade It s A Small World When You Wish Upon A Star High-Ho Chim-Chum- Che-Ree Zip-A-Dee- Doo-Dah Beauty & the Beast A Whole New World Can You Feel The Love Tonight? Return To Disney Channel Top ie: Mickey Mouse March To Melo Disney Top To Disney Channel Top The Weekly Quiz link appears randomly for only 2 days to notify the user that the quiz is new. For those who consent, an e- mail notice is also sent. Melo Disney Disney Standard Mickey Mouse March Download melody

22 Specifics – Who do they need? RingTone specialists J2ME specialists BREW experts Gaming gurus Proven players, stable, reputable, quality, economical MVNO partners?

23 Speaker Bio Built Disneys original wireless team out of the former Infoseek in mid Moved team to parent company, developed strategy, relationships, and applications. Left Disney July 1 to do consulting Ongoing work with Disney and contracted by Rezn8 for a confidential wireless project in Las Vegas.

24 Migrating from Wired to Wireless Best Practices and Winning Strategies Slides available online at Derek Kerton, Principal

25 Weather Horoscope Lotto People Finder Translator Finance Driving Directions Event Finder Account Manager ABC News ESPN Sports Mr. Showbiz Movie Times & Reviews Millionaire Game ABC2000 Primaries ESPN 3-Play WDIG Wireless Content Revenue Potential Commodity Content $ Branded Commodity Content $$ Premium Content $$$

26 Future Products ABC.com -Soaps: Program Recap -Politically Incorrect Game -DA: Emmy Coverage ABCNews.com -MarketPlay Game -News Trivia -Newsmakers Bios, Country Profiles Disney.com -D-cards; Disney Grams -Disney Trivia -Single/Multiplayer Games ESPN.com -Fantasy Games -SC Showcase Poll -Stars of the Wk Challenge EXPN.com -Live Audience Polls -Venue Info: maps, vendor booths, transport schedules - your favorite ripper Family.com -Review Finder: books, music, software/games, toys -Ovulation/Due Date Calc -Recipe & Shopping Lists Mr. Showbiz -Celeb Lovematch E-Cards -Celeb Bday Finder -Star Bios Wall of Sound -Release Dates -CD Reviews/Ratings -Top Artists: bios, news, reviews Vacation Together -Flight Check -Region Guides -Menu Translators


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