Presentation is loading. Please wait.

Presentation is loading. Please wait.

The role of Medical Affairs

Similar presentations

Presentation on theme: "The role of Medical Affairs"— Presentation transcript:

1 The role of Medical Affairs
Gloria Aung, BSc. (Hons) Medical Product Specialist 25 May 2005

2 GlaxoSmithKline Australia Medical Directorate
Dr Michael Elliott Vice President Medical Director Tony Bourke & Ann Maccarrone Research Specialist (Diabetes) Merril Wenlock Personal Assistant Suzie Bratuskins & Dipal Patel Research Specialist (Respiratory) Dr Ashley Bates Head of Discovery Research Christine Weston Head of Clinical Research NZ Dr Gerard Cudmore Associate Medical Director Dr Carlo Maccarrone Head of Clinical Research Dr Amanda Clark Head of Medical Affairs Andrew Hvizdos Head of Medical Affairs NZ Patti Owen Clinical Compliance Manager Dr Malcolm Handel Clinical Pharmacology Unit Director Adrian Serone Clinical Pharmacology Scientist

3 Medical Affairs department Org chart
Amanda Clark Head of Medical Affairs Julia Lee Administration Assistant New Products/AI CNS/Vaccines Respiratory Rod Stosic Aaron Guttmann Pam Stokes Senior Product Specialist Respiratory – Specialists Medical Therapy Manager Medical Therapy Manager Sonja Herges Birgit Beisner Maggie Chow Senior Product Specialist Product Specialist Senior Product Specialist Respiratory - GPs Gloria Aung Gabrielle Formosa Amber Grant Product Specialist Product Specialist Respiratory - GPs Product Specialist Jenifer Nguy Product Specialist

4 Vision Medical Affairs unique contribution to GSK Business is our ability to acquire knowledge, evaluate it and disseminate it to enable appropriate business decisions

5 Key Responsibilities Successful commercialisation of key brands: provide expert scientific knowledge on our key prescription brands, competitors & the healthcare environment Input into brand strategy and development of promotional claims Engage external stakeholders

6 Key Responsibilities Promotional practices
ensure ethical and credible promotion of our key brands Promotional material review GSK Business Essentials Asthma campaign Genital herpes campaign Erectile dysfunction campaign

7 Key Responsibilities Protection of GSK’s brands and reputation
Manage issues which potentially threaten our brands to help maintain our competitive position in the marketplace Challenge strategy against competitors Defence of challenges against GSK Issues management

8 Key Responsibilities Training
Sales Force Effectiveness Deliver scientific knowledge tailored to the sales representatives’ needs so that they can sell effectively, with confidence and credibility Training Representative enquiries, presentations, memos

9 Business Partners Medical Affairs Medical Information Sales Regulatory
External Customers Government and Public Affairs Medical Affairs Marketing Clinical Research Health Outcomes and Pricing

10 Skills Strategic Commercial focus Customer focus Attention to detail
Writing skills Presentation skills Science, pharmacy or life sciences background Team player Communication skills Training skills

11 James Lance GlaxoSmithKline Medicines Research Unit
Discovery Research coordinate and develop collaborative projects with researchers and innovators at hospitals, research institutes, universities, and companies across Australia At GlaxoSmithKline Australia, Scientists can work in a variety of areas: Pharmacoeconomics analyse cost effectiveness data with the aim of listing GSK products on the Pharmaceutical Benefits Scheme James Lance GlaxoSmithKline Medicines Research Unit conduct early phase studies in a dedicated Clinical Pharmacology Unit, Prince of Wales Hospital, Sydney Quality Assurance monitor and ensure that GSK products released onto the market meet quality specifications Clinical Research manage clinical trials and monitor sites participating in GSK-sponsored studies Medical Information provide information to health professionals and consumers in order to ensure the appropriate use of GSK products Clinical Supplies organise the distribution of GSK products for administration in clinical trials Pharmacovigilance capture adverse event and pregnancy data in order to monitor patient safety, expand product knowledge, and comply with corporate and legal obligations Biostatistics collate, analyse, and summarise clinical trial data Medical Affairs provide medical support and scientific input into brand strategies in order to ensure successful commercialisation of GSK products We improve the quality of human life by enabling people to do more, feel better, and live longer Clinical Compliance perform audits to ensure that clinical trials are conducted in accordance with Good Clinical Practice Sales establish relationships with health care professionals and provide them with current information on GSK products Regulatory Affairs work closely with government health authority to obtain and maintain registration of GSK products on the Australian Register of Therapeutic Goods Marketing manage and implement brand strategies in order to ensure successful commercialisation of GSK products

Download ppt "The role of Medical Affairs"

Similar presentations

Ads by Google