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Open Access: A Publisher‘s Perspective James Mercer Licensing Manager ANZ October 21, 2010.

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Presentation on theme: "Open Access: A Publisher‘s Perspective James Mercer Licensing Manager ANZ October 21, 2010."— Presentation transcript:

1 Open Access: A Publisher‘s Perspective James Mercer Licensing Manager ANZ October 21, 2010

2 2 Springer is a….. Leading commercial academic publisher  Largest output of STM books (3,959 English titles in 2009)  2nd largest output of STM subscription journals (>1,700 English titles in 2010)

3 3 Brief History of Springer and Open Access Founded by Julius Springer in Berlin in 1842 Merged with Kluwer Academic (est. 1889) in February 2004  Launched Springer Open Choice mid-2004  Recruited Jan Velterop in 2005 from BMC to promote Open Choice  Began institutional experiments for Open Choice 2007  Springer acquires BMC in October 2008  June 2010 Springer adjusts Open Choice journal subscription prices for 2011  Launch of Springer Open in 2010

4 4 “Springer is now the world’s largest open access publisher” Peter Suber in October 2008 So as of 2008…..

5 5 What the dickens is…. A sales rep talking about OA for? A large commercial academic publisher of subscription journals doing becoming the largest OA publisher?

6 6 Why offer open access? Core competencies of a publisher – editorial process, peer review, production, dissemination, promotion – all need to be performed in OA world (‘gold’ OA at least). Makes sense for an experienced publisher to carry them out.

7 7 There is growing demand. Open access to research output is becoming mandatory Open access mandates Source:

8 8 Growing demand further evidenced by growth in fully open access journals Source:

9 9 Subscription cakeGold OA cake There is a commercial opportunity Can I have a piece of this too please? Mmm!

10 10 Pragmatic and community considerations “ We are… a business that must supply its market with not only the products it wants, but also in the format that it wants” Derk Haank, CEO Springer “It showed that Springer had a certain openness, a certain willingness to experiment – something that I believe should be central to a company that essentially publishes experiments.” Derk Haank, CEO Springer Source

11 11 Two routes to open access

12 12 Self Archiving The author posts the author’s version of her article on her own website and/or her institution’s repository. – Voluntarily (little uptake) – Compulsory (Harvard, Southampton, MIT, Stanford. Fast growing!!!) Links to the officially published version at a publisher’s platform Springer allows authors to self archive

13 13 Other Repositories Subject repositories: e.g. Arxive, Adis, RePec, and many others Funder’s repositories: e.g. PubMedCentral National repositories: Dare (NL), Driver Cross-repository search engines: e.g. Open Doar, Open Archive, Google scholar All of these contain non-published, final author versions of article Springer tolerates publishing of the author’s version in these repositories

14 14 Funder’s mandates Authors in general not motivated to self-archive (the Green road) Funders and governments start forcing them to self-archive in their repositories and open up after a mandate NIH (mandate 12 months) Wellcome Trust (6 months) HHMI (6 months) ESF (probably 6 months) Springer is against unfunded mandates. Springer does not allow authors to open up earlier than after 12 months, unless Open Choice has been acquired. We work closely with the funding agencies to make the OA fees a reimbursable cost.

15 15 A) Hybrid journals B) Fully open access journals

16 16 Springer pioneered the hybrid journal launching Springer Open Choice in 2004

17 17 Springer Open Choice What is it, exactly? An offer to authors and their funders to have their accepted articles published with immediate full open access (except commercial use) In (almost) any of Springer’s journals (1700 titles) For $3000 or EUR2000 per article Relevant OA articles are automatically deposited in PMC

18 18 Institutional experiments

19 19 Price adjustments for selected hybrid journals 9% discount on 31 journals

20 20 Springer Open Choice experiments with libraries Pro: Liaise with the customer we know Keep the current money streams and financing system intact (good for us and the library) Safe guards current subscription income, (temporarily) loosens price pressure on subscription deals Puts us ahead of competition, attracts authors of respected institutes – increases share of authors Con: We put pressure on the system ourselves (stimulate demand) Unclear end-picture, not without risk

21 21 Springer Open Choice Issues Hybrid arrangements create problems for budgeting and forecasting for Springer and customers Still a perception of ‘double dipping’ Publication charges include the risk of lost current revenue.

22 22 A) Hybrid journals B) Fully open access journals

23 23

24 24 New suite of open access journals which will cover all disciplines – 12 announced at launch, 25 by early 2011 All articles are fully and immediately open access Creative Commons Attribution license (CC-BY) No subscriptions, article processing fees instead – Paid by the author (via research grant, library, institutional OA fund, …) – Paid by a member institution – Waivers in cases of economic hardship – Invitation waivers for EICs What is ?

25 25 What is open access? Open Access = Free access + Re-use

26 26 Combine Springer and BioMed Central Expertise

27 members in 39 countries!

28 28

29 29 Comparing Open Choice and SpringerOpen Open Choice journals SpringerOpen journals Subscription required?YesNo How many articles are open access? Some articles. The author can publish open access All articles. The author must publish open access Open access fee?2000 EUR800 – 1,300 EUR How many?~ 1200Announced: 12 End of the year: 25 Who sells what?Springer sales colleagues sell subscription licenses BMC sales colleagues sell memberships

30 30 Open Access at Springer Hybrid Open Access Open Access option in majority of Springer titles Open Choice for individual authors: Article fee € 2000/ USD $ 3000 Experimental agreements with institutions Fully Open Access 13 Springer Open Access titles Authors’ Rights Self-archiving of author’s accepted version Deposit into PubMed Central, etc

31 31 Springer is involved in the discussions

32 32 Questions ? Usage? Citations?

33 33 Thank you! springer.com/openaccess

34 34 Authors Figure 23: Percent of faculty responding “very important” to the question “When it comes to influencing your decisions about journals in which to publish an article of yours, how important is each of the following characteristics?” in 2003, 2006, and %+ Widely circulated and well read by scholars in your field 55% / 35% / 40% Makes article available freely 2009/Faculty%20Study% pdf Usage? Citations?


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