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Leveraging on Education & PR to Win Clients Working with 'open-minded' people committed to business growth and achieving success.

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Presentation on theme: "Leveraging on Education & PR to Win Clients Working with 'open-minded' people committed to business growth and achieving success."— Presentation transcript:

1 Leveraging on Education & PR to Win Clients Working with 'open-minded' people committed to business growth and achieving success

2 Our Objective Working with 'open-minded' people committed to business growth and achieving success To educate SMEs by simplifying the complex To maximise our exposure To our desired target market With a minimal budget

3 How We Do It Working with 'open-minded' people committed to business growth and achieving success Paper magazine articles – business and industry specific Online magazine articles – mainly general business Newspaper articles and comments Partner newsletters e.g. Calxa, simPRO Blog posts – our own Blog posts – as a guest on other blogs Comments on other’s blogs Twitter – tweets and retweets Linkedin – including ‘Business Efficiency Brains Trust’ Webinars

4 Our ‘Reach’ Working with 'open-minded' people committed to business growth and achieving success With articles in over 40 publications, websites and newspapers, our readership covers over: 320,000 with magazine publications and 398,100 for newspapers That’s over 700,000 Plus the internet! Viral!

5 Appreciation Working with 'open-minded' people committed to business growth and achieving success

6 What Partners are doing Working with 'open-minded' people committed to business growth and achieving success Linkedin Twitter Local newspaper articles Mike Hogarth – Sunshine Coast Daily Partner/referral source magazines Stephen Mittell – Hotondo Scott Goffage – Accountant’s newsletter Hotondo Article – ‘What do successful builders do well? Scott’s article for Accountant Mike’s article in Sunshine Coast Daily

7 Great Result Working with 'open-minded' people committed to business growth and achieving success Business Owner read article ‘How to Choose a Good Business Advisor’ in Pharmacy News Called CSO and made appointment to meet Stephen Mittell Stephen converted to a $1,500 per month client!

8 Great Result Working with 'open-minded' people committed to business growth and achieving success Graham Sanders’ client attended webinar Graham followed up after Client had set up forecast Client needed Graham’s help

9 Your knowledge is valuable Working with 'open-minded' people committed to business growth and achieving success Tailored articles are valuable Your knowledge helps to produce articles Work with Sue to create article Chanel will distribute to publishers and coordinate Articles shared on ‘Centre of Excellence’ See ‘Hotondo’ article on ‘COE’ for a great example of what to cover Identify opportunities for publication and advise Chanel Comment on blogs Participate in ‘Business Efficiency Brains Trust’

10 Questions/Suggestions? Working with 'open-minded' people committed to business growth and achieving success


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