Social Mainly social for most people Can ask anyone to be your friend News Sharing – Status, New babies, Holidays, Parties, Photos Business Heavily used by small business Fan pages and groups to share specific information News Sharing – Workshops, Products Meetup groups – networking events
www.linkedin.com More professionally oriented Can’t just link with anyone Interest groups Resume uploaded research people, companies, groups
August, 2009 - ComScore 70% of internet users visited social networking websites in 2009 Nearly 9 million Australians visited a social networking site in June, 2009 Only 29% in 2008 Popularity Worldwide: Facebook followed by MySpace, Windows Live, Bebo and Twitter. Facebook - 6 million visitors and growing 95 % from the previous year. MySpace Sites -3.5 million visitors, up 5 % Windows Live Profile with nearly 2 million visitors. Twitter witnessed the most substantial growth, surging to 8,000,000 visitors in June, 2009 Orkut also achieved significant growth, up 607 percent. Talent Bar and yworld are upcoming sites.
World’s largest professional network 48 million members and growing 875,000 members in Australia Over 1,000 companies using LinkedIn Talent Advantage to hire employees. Telcos and banks are most likely to take advantage of the business network site Telstra, IBM, Optus, National Australia Bank and ANZ listed as the top five companies in Australia with the most employees on LinkedIn. Top five positions for Australians on LinkedIn include: business owner, director, manager, consultant and project manager. Industries - information technology and services industry, financial services, computer software, telecommunications, marketing and advertising, accounting, education management, human resources, banking and management consulting. Reference: http://www.smarte-commerce.com/social-networking-usage-in-australia/
Preferred option for professional networking Network - Informational interviews Integrates blog posts and Twitter Can join groups to show expertise and interest Can submit articles to showcase expertise and link to website Can be useful for researching companies and individuals
Is Social Media Networking helpful in finding a new job? 14% some contact 7% “My career profile is available for public view.”
In 2003 – 2004, Social Media was BLOCKED Traditional companies Problems with Workplace Internet Leisure Browsing Contemporary companies want someone who Can promote their brand Can acquire new business Social personality usually uses social media!
Ciaran Norris, head of social media at the WPP agency Mindshare, says: “Last year was definitely a tipping-point for social media. Advertisers can now see it’s not just for kids, it’s not just for geeks – that was the worry before. More clients are asking about what we can do in social media..” Evening Standard, London, 25 th January, 2010
Globalisation Economic changes Flexible labour practices Information technology New techniques New practices New strategies New approaches
1. Impacts on job seekers 2. What we need to tell our clients 3. Professional practice 4. The use of social media within our profession
Employers use search engines and social media to evaluate clients Internet content = new or lost opportunities New opportunities – market skills, establish contacts, promote themself Lost opportunities –photos, comments Blurred boundaries between public & private Privacy being tightened on Facebook
Be aware, not naïve Be consistent Be respectful Update regularly
Their use of Social Media Their level of privacy Anything on site that is private information Their level of awareness about privacy Their “exposure” – How would you feel if your employer or prospective employer looked at your site? Help or hinder your prospects? Keeping up to date with changes on a site
Be consistently branded How often is it updated? Is the information consistent with your resume? Professional or social profile? Shorts and thongs or business suit? Skills, accomplishments, passions, professional interests – Are they visible anywhere? Risk minimisation
Until about 2009Now Present yourself well in applications and interviews Present yourself in a good light to potential employers Look, act and sound as if you would be a good employee Utilise your network well Manage your online profile carefully Maintain consistency of your personal brand Does an online search make you seem employable? Utilise your online and offline networks
Are you networking online? Are you learning from others online? Are you using social media to promote your own professional interests or business? Are you helping your clients to use social networking to their advantage?
Best example I have seen: Career Success Radio – Keith Keller and Annemarie Cross Weekly broadcasts International Highly visible on main social media sites Creating links with many career development organisations and individuals internationally www.careersuccessradio.com
Talent Bar Yworld Global Career Coaching Alliance Yahoo Groups – Career coaches
To be Career Development Practitioners of the current times, relevant to all generations and aware of the main modes of communication that people are using……… Therefore Social Networking is an essential contemporary career development tool.
Contact: Jenni Proctor Career Clarity firstname.lastname@example.org www.careerclarity.com.au