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Come On… Let’s Blog! Lloyd Borrett www.borrett.id.au Wednesday, 6th October 2004.

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Presentation on theme: "Come On… Let’s Blog! Lloyd Borrett www.borrett.id.au Wednesday, 6th October 2004."— Presentation transcript:

1 Come On… Let’s Blog! Lloyd Borrett Wednesday, 6th October 2004

2 Agenda What’s a blog? What’s a blog? Why blog? Why blog? Building your blog Building your blog Melb PC member blogs Melb PC member blogs What is RSS? What is RSS? What are news aggregators? What are news aggregators? Summary Summary Questions and answers Questions and answers

3 What’s a blog? Lloyd Borrett

4 What’s a blog? This is not a blog!

5 What’s a blog? This is also not a blog!

6 Definitions weblog weblog  weblogs are frequently updated web pages structured chronologically — newest items usually listed first — often contain links to other web sites along with personal commentary blog blog  short form of weblog — sometimes used to distinguish between the definition of a weblog as a list of links and more personal blogs blog, blogging blog, blogging  v. to create, write, or publish a weblog or blog blogger blogger  person who blogs, a weblog editor

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14 Anatomy of a blog The Banner Blog Entry / Post Sidebar

15 Anatomy of a blog — 2 Search Blog Archives

16 Anatomy of a blog — 3 Calendar View RSS Syndication

17 Types of blogs Online journal News blog Media My passions/interests blog My musing and ideas blog Consumer Expert knowledge (k-blog) Project management Customer communication Competitive intelligence Business

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23 Why blog? Lloyd Borrett

24 Popular view of blogs Radically cool Radically cool Unique to the Web Unique to the Web Democratising/socially transformative Democratising/socially transformative Interlinked — a blog is part of the “Blogosphere” Interlinked — a blog is part of the “Blogosphere” Knowledge creating Knowledge creating A spreading influential “movement” with an illustrious future A spreading influential “movement” with an illustrious future

25 Blogs vs. A mailing-list is also a great place for community discussion, but flames and noise can be a problem A mailing-list is also a great place for community discussion, but flames and noise can be a problem Spam is making less and less valuable Spam is making less and less valuable can complement blogs can complement blogs  Blogging via  Mailing-list to weblog gateways  Comment notification via “ publishes to a select group, the content is free-form, haphazard, and unrestricted. The problem is that has little ‘memory’ (you cant refer to a previous ) and no permanence (an e- mail doesn't park itself on your intranet, to be seen, shared, repurposed, etc.. for later use).” - Jordan Frank, Traction Software

26 Blogs vs. newsgroups Threaded newsgroups and web forums are a great place for community discussions, but flames and noise can drive people away Threaded newsgroups and web forums are a great place for community discussions, but flames and noise can drive people away Blogs provide an opt-in model — you only read, subscribe and link to blogs you like Blogs provide an opt-in model — you only read, subscribe and link to blogs you like Forums can complement blogs — a threaded forum could be used for blog comments Forums can complement blogs — a threaded forum could be used for blog comments

27 Blogs vs. web pages Project and group web pages always seem to grow stale Project and group web pages always seem to grow stale Generally speaking, web pages are static and difficult to update Generally speaking, web pages are static and difficult to update This is true even in a web savvy group with great web design/editing tools This is true even in a web savvy group with great web design/editing tools Blogs are easy to keep up to date and require no special publishing tools Blogs are easy to keep up to date and require no special publishing tools Blogs replace “home pages” Blogs replace “home pages” “The vanity page is dead; long live the Blog. The vanity web page has lost momentum. People who posted one have already done so, and the growth has slowed. Most are uninteresting and uninspired. Cat pictures dominate too many of them.” – John Dvorak

28 Blogs vs. Wikis Wikis provide: Wikis provide:  A collaborative space for a community  Anybody can edit or add any page via web interface  Super simple syntax means no need for knowledge of HTML Wikis can function as blogs and can produce RSS feeds Wikis can function as blogs and can produce RSS feeds Wikis and blogs are easily integrated Wikis and blogs are easily integrated

29 Blog G Blog F Blog E Aggregator Blog A Blog D Blog C Blog B Easy Community Publishing Primary community Secondary community Blogging is cool Easy publishing Easy publishing Community formation Community formation Aggregation Aggregation

30 Blog as community “It’s this multitude [of separate sites] that gives the weblog community model it’s strength. Because a person has control over his own piece of community landscape, he feels a powerful ownership of his space that’s lacking in traditional community sites.” Design For Community, Derek Powazek

31 Blogging is easy Building a blog is as easy as surfing the web Building a blog is as easy as surfing the web You don’t have to learn HTML You don’t have to learn HTML An can become a web page An can become a web page And… it is FREE! And… it is FREE! So… setup a blog as a personal or business web site

32 Requirements to blog Access to the Internet Access to the Internet Time to write Time to write Something to say? Something to say?

33 Building your blog Lloyd Borrett

34 What you need to blog? Hosted Hosted  Blogger / Blogspot —  Typepad — Desktop Desktop  Radio UserLand — radio.userland.com Server Server  Moveable Type —  PHP Nuke — phpnuke.org  WordPress — wordpress.org

35 Hosted blog — basic browser or Your Blog

36 Setup your blog / web site in 5 minutes using Blogger

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38 Create a Blogger account

39 Name your blog

40 Choose a template

41 Creating your blog

42 Your blog created!

43 Create a blog post

44 Basic blog example

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47 Hosted blog — advanced browser or Advanced Blog Setup Web site — index.html Blog — blog.html Your Blog FTP

48 Advanced blog setup

49 “Set up your own blog using Blogger” by Lloyd Borrett Print: PC Update, August 2004 Print: PC Update, August 2004 Online: PC Update web site Online: PC Update web site Download: 1.2 Mb Adobe PDF file at Download: 1.2 Mb Adobe PDF file at

50 Melb PC member’s Blogger based advanced blogs Lloyd Borrett

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57 What is RSS? Lloyd Borrett

58 RSS feeds Rich Site Summary or Really Simple Syndication Rich Site Summary or Really Simple Syndication Form of XML (eXtensible Markup Language) Form of XML (eXtensible Markup Language) Looks like HTML Looks like HTML Most blogs produce RSS feeds Most blogs produce RSS feeds Other web sites can produce RSS also Other web sites can produce RSS also

59 RSS as a communication tool A user that can read RSS-distributed content can use the content on a different site A user that can read RSS-distributed content can use the content on a different site Syndicated content includes such data as: Syndicated content includes such data as:  news feeds, events listings, news stories, headlines, project updates, excerpts from discussion forums or even corporate information Atom feeds are a newer version of RSS Atom feeds are a newer version of RSS

60 What to look for… Syndicate this Site

61 What are news aggregators? Lloyd Borrett

62 What are news aggregators? News aggregators read RSS site feeds News aggregators read RSS site feeds Software Software  Web based — e.g. Bloglines  Client based — e.g. Awasu, NewsGator Subscribe to sites by adding feeds Subscribe to sites by adding feeds Saves time Saves time Content is syndicated into one place Content is syndicated into one place

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64 NewsGator Runs in Microsoft Outlook Runs in Microsoft Outlook

65 Awasu

66 Awasu FREE US$25 FREE US$25

67 Summary Private / public / photo blogs, community / knowledge / work blogs Flexible Blogging is easy Everyone can be a blogger Easy Communicate with family, friends, colleagues and/or the world Effective Everyone is a potential RSS subscriber Learn to use a news aggregator soon For Everyone Consider becoming a blog publisher — Do become a blog reader

68 Blog Addiction Up 376% BA UNITY SERVICE RECOVERY Atlanta, Georgia – The Center for Disease Control reports a sharp rise in the number of reported blog addicts in “Symptoms include absenteeism, compulsive posting, and a sense that life events are not real unless blogged. In addition to new clinical treatments you can consult your local Bloggers Anonymous.”

69 Blogger Divorce Rates Higher First we had blog marriages. Now the wave of divorce. Time spent online taken away from marital relationships. Less sex. Less conversation. Less intimacy. Less romance.

70 Wife Wins Joint Weblog In Divorce Court Husband gets kids

71 Questions and Answers Lloyd Borrett

72 Recommended Resources PC Update “How To” Article  August 2004 edition 

73 Thank You Lloyd Borrett


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