2Falls of the OhioThe original Louisville challenge to greatness.
3Now is the time to accept a new challenge The campaign for long term funding for the arts and culture in Greater Louisville
4Our Vision: Challenge to Greatness Greater Louisville changes the world through creativity, imagination and innovation woven into every aspect of our community.
5Our Mission: Challenge to Greatness Establish a solid financial foundation for arts and culture in our community.
6Call to ActionYou take the pledge: “I am challenged to greatness.”
7Our challenge:Integrate arts and culture into the overall planning and development of the region and its infrastructure.Expand the breadth and depth of the art and cultural offerings.Ensure not only the future viability of arts and culture, but the social, spiritual and economic vitality of the region.
8Our challenge:Combine economic development efforts with arts and cultural educational institutions to create an educated and creative workforce.Strengthen the touchstones of creativity, art, science, culture and education for the future of our children and our grandchildren.
9Accept the challenge, and our rewards will be great: Creativity on a massive scaleRegional prosperityThe cultural hub of the regionCreative workers, innovative businesses and lots of visitorsExpanded economic development
10Accept the challenge, and our rewards will be great: New expressions of creativityJobsEnlivened community and enhanced charmHolistic learning environmentCreative kids who problem solve creativelyJoy, life and excitement in every part of the community
11The facts tell the story: High school students test scores increase in direct relationship to cultural experience.Nearly 8 million people visit cultural attractions annually.Over 15,000 jobs are already supported by the cultural community.Cultural tourists spend 45% more time in town than other tourists.
12It is time for each of us: Each person, each cultural organization, each business—take the pledge: “I am challenged to greatness” Help move Greater Louisville to a future made brighter by the fully realized potential of its rich cultural heritage.
13Start today.Take the pledge and meet the Challenge to Greatness!
14Greater Louisvillians, Greater Louisville institutions,Greater Louisville businessesThis is a start of a long list of those that had/have accepted and embrace/embraced a Challenge to Greatness and have impacted/are impacting the world
15People Pee Wee Reese Wendy Whelan Diane Sawyer David Jones Meriwether LewisD.W. GriffithDaryl GriffithPaul HornungHunter ThompsonMy Morning Jacket
16People Victor Mature Zachary Taylor John James Audubon John Patrick (Groggan)Mary TraversPat DayMarion SunshineMarjorie WeaverJohn MartinMarsha NormanIsaac Murphy
17People Matt Winn Thomas A. Edison Jim Porter Mary T. Meagher Henry VogtFontaine Talbot FoxHelen HumesJonah JonesAnnie Fellows JohnstonJon Jory
18People Dian Fossey Muhammed Ali Wendell Cherry Justice Brandeis John BanwardDr. Burt MonroeLeo BurmeisterPee Wee King (Julius F. A. Kuczynski)Ed HamiltonFuzzy ZoellerKutz & KleinertEtta JamesThomas Merton
19People Lionel Hampton Lee Luvisi Thomas Alva Edison Hobart Henley Colonel SandersNed BeattyTom CruiseDr. Robert SmithDr. Susanne IldstadLeon BibbDr. Wiliam DeVries
20People Frederick Law Olmstead The Hill Sisters (Mildred, Patty, and Jessie)Mary AndersonIrvin S. CobbEnid YandellFoster BrooksTod BrowningMary Ann CurrierTori Murden McClureWendell BerrySam Gilliam
21People Dr. William Henry Shepherd Irene Dunne Henry Watterson Hull Robert Worth BinghamBob ThompsonBuck and Bubbles (Ford Washington and John Sublett)Marlene Grissom
22Businesses Humana Churchill Downs Louisville Slugger Brown-Forman Jarvik 7
23Institutions The Falls of the Ohio Actors Theater of Louisville School for the BlindLouisville ZooActors Theatre of LouisvilleThe Speed Art MuseumThe Portland MuseumThe Louisville BalletThe Louisville Orchestra
24Take the pledge and meet the Challenge to Greatness! Start today.Take the pledge and meet the Challenge to Greatness!“Culture is the measure of a civilization.” — W.E.B. DuBois