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VFR Travel to Melbourne year ended December 2011 Prepared for Destination Melbourne April 2012.

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Presentation on theme: "VFR Travel to Melbourne year ended December 2011 Prepared for Destination Melbourne April 2012."— Presentation transcript:

1 VFR Travel to Melbourne year ended December 2011 Prepared for Destination Melbourne April 2012

2 Content Section Page Introduction 3 Key results 4 Total travel 6 Domestic overnight travel 11 International overnight travel 20 Domestic daytrip travel 29 Notes 35 Page 2VFR travel to Melbourne, YE Dec 11

3 Introduction  This report analyses ‘visiting friends and relatives’ (VFR) travellers to Melbourne. The results are compared against non-VFR travel. –Some results are provided by Melbourne’s five sub-regions (i.e. ‘East’, ‘Inner’, ‘North’, ‘South’, and ‘West’)  The travel information for Melbourne is collected and reported by three separate sectors: Domestic overnight; International overnight; and Domestic daytrips. Consequently, each sector is analysed individually. –For an indication of total VFR travel to Melbourne, the report also provides information about total travel to the region (i.e. domestic overnight + international overnight + domestic daytrip).  The report is based on information from the National Visitor Survey (NVS) and International Visitor Survey (IVS) - both datasets are managed and published by Tourism Research Australia (TRA).  As overnight visitors to Melbourne may have more than one reason for visiting, the variable ‘all destination purpose of visit' has been used to give the best possible estimate of all VFR travel. This may lead to some minor double counting of visitors. ‘Main purpose of visit’ has been used for domestic daytrips.  The data used is subject to sampling variability. Users are advised to consult the data confidence tables contained in publications relevant to the datasets or otherwise available from TRA before drawing any conclusions or inferences, or taking any action, based on the data. Page 3VFR travel to Melbourne, YE Dec 11

4 Key results (1 of 2) Total travel to Melbourne in the YE Dec 11 on YE Dec 10  Melbourne received 22.8 million visitors - up by 3.2%.  Visitors spent 56.2 million nights in the region - up by 4.3%.  In total, visitors spent an estimated $10.2 billion in Melbourne - up by 4.8%.  VFR represented 33.5% of visitors and 29.3% of nights in the region – the proportion of visitors was up by 2.6% pts, while its was down by 0.2% pts for nights. Domestic overnight VFR travel to Melbourne - YE Dec 11 on YE Dec 10  Melbourne received 2.3 million VFR visitors - up by 8.1%.  VFR visitors spent 6.7 million nights in the region - up by 2.4%.  In total, VFR visitors spent an estimated $1.2 billion in Melbourne - up by 10.6%.  VFR represented 34.2% of visitors and 36.5% of nights in the region – the proportions of visitors and of nights were up by 0.8% pts and 0.4% pts respectively. Domestic overnight VFR travel to Melbourne’s sub-regions in the YE Dec 11  The ‘West’ sub-region (63.8%) had the highest proportion of VFR visitors, while ‘North’ (63.2%) had the highest % of VFR nights. Page 4 Sources: NVS and IVS YE Dec 11, TRA & Modelled visitor expenditure in Australia’s regions YE Dec 10 & YE Dec 11, TRA VFR travel to Melbourne, YE Dec 11

5 Key results (2 of 2) International VFR travel to Melbourne - YE Dec 11 on YE Dec 10  Melbourne received 465,700 VFR visitors - up by 1.4%.  VFR visitors spent 9.7 million nights in the region - up by 4.3%.  VFR represented 28.3% of visitors and 25.8% of nights in the region – the proportions of visitors and of nights were down by 1.4% pts and 0.4% pts respectively. International VFR travel to Melbourne’s sub-regions in the YE Dec 11  The ‘South’ sub-region had the highest proportion of both VFR visitors (67.3%) and VFR nights (46.9%). Domestic daytrip VFR travel to Melbourne - YE Dec 11 on YE Dec 10  Melbourne received 4.9 million VFR visitors - up by 14.5%.  In total, VFR visitors spent an estimated $342 million in the region - up by 14.7%.  VFR travellers represented 33.7% of all visitors to Melbourne - up by 3.7% pts. Domestic daytrip VFR travel to Melbourne’s sub-regions in the YE Dec 11  The ‘West’ sub-region (50.2%) had the highest proportion of VFR visitors. Page 5 Sources: NVS and IVS YE Dec 11, TRA VFR travel to Melbourne, YE Dec 11

6 Total travel Travel by Australian residents and international visitors aged 15 and over. PLEASE NOTE: The results for total travel in this section should be used as an indication only. Travel information for Melbourne is collected and reported by three separate sectors: Domestic overnight; International overnight; and Domestic daytrips. Consequently, each sector should be analysed individually. Some double counting may occur as visitors may have had more than one purpose of visit. The data used is subject to sampling variability. Users are advised to consult the data confidence tables contained in publications relevant to the NVS and IVS or otherwise available from the TRA before drawing any conclusions or inferences, or taking any action, based on the data. Page 6VFR travel to Melbourne, YE Dec 11

7 Total travel to Melbourne In the YE Dec 11 Melbourne received over 22.8 million visitors - up by 3.2% on YE Dec 10. Visitors stayed for nearly 56.2 million nights - up by 4.3% on YE Dec 10. In total, visitors spent approximately $10.2 billion in Melbourne – up by 4.8% on YE Dec 10. Page 7 Sources: NVS and IVS YE Dec 11, TRA & Modelled visitor expenditure in Australia’s regions YE Dec 10 & YE Dec 11, TRA (1) Modelled visitor expenditure in Australia's regions (domestic overnight expenditure includes airfares and long distance transport costs, and international overnight expenditure excludes travel package costs). VFR travel to Melbourne, YE Dec 11

8 Total VFR travel to Melbourne In the YE Dec 11 Melbourne received over 7.6 million VFR visitors - up by 11.7% on YE Dec 10. VFR visitors stayed for over 16.4 million nights - up by 3.5% on YE Dec 10. In total, VFR visitors spent an estimated $2.8 billion in Melbourne - up by 8.8% on YE Dec 10. Page 8 Sources: NVS and IVS YE Dec 11, TRA (1) Based on non-modelled expenditure from the NVS and IVS (domestic overnight expenditure includes airfares and long distance transport costs, and international overnight expenditure excludes travel package costs). International expenditure relates to the WHOLE trip iin Australia by visitors who had spent at least one night in Melbourne. VFR travel to Melbourne, YE Dec 11

9 Total visitors to Melbourne and sub-regions - by Purpose of visit In the YE Dec 11 Over 1/3 (33.5%) of visitors to Melbourne travelled for the purpose of ‘visiting friends and relatives’ (VFR) - up by 2.6% pts on YE Dec 10. ‘West’ (53.9%) had the highest proportion of VFR visitors, followed by ‘South’ (51.3%) and ‘East’ (49.3%). Compared to YE Dec 10, the proportion of VFR visitors increased in ‘Inner’ (1.2% pts), ‘North’ (3.0% pts), ‘South’ (10.8% pts) and ‘West’ (2.2% pts) while it decreased in ‘East’ (1.4%pts). Page 9 Sources: NVS and IVS YE Dec 11, TRA Note: Visitors may have more than one purpose for visiting Melbourne or the sub-regions. VFR travel to Melbourne, YE Dec 11

10 Total visitor nights in Melbourne and sub-regions - by Purpose of visit In the YE Dec 11 Almost 3/10 (29.3%) of nights in Melbourne were for the purpose of ‘visiting friends and relatives’ (VFR) - down by 0.2% pts on YE Dec 10. ‘South’ (51.1%) had the highest proportion of VFR nights, followed by ‘West’ (46.8%) and ‘North’ (38.7%). Compared to YE Dec 10, the proportion of VFR nights increased in ‘South’ (3.1% pts) and ‘West’ (1.7% pts) while it decreased in ‘East’ (1.3% pts), ‘Inner’ (0.6% pts) and ‘North’ (2.6% pts). Page 10 Sources: NVS and IVS YE Dec 11, TRA VFR travel to Melbourne, YE Dec 11

11 Domestic overnight travel Travel by Australian residents aged 15 and over. PLEASE NOTE: VFR = travelling for the purpose of visiting friends and relatives. Some double counting may occur as visitors may have had more than one purpose of visit. The data used is subject to sampling variability. Users are advised to consult data confidence tables contained in publications relevant to the NVS or otherwise available from the TRA before drawing any conclusions or inferences, or taking any action, based on the data. Some graphs may contain results below the data confidence intervals used by Tourism Victoria, i.e. 50,000 for visitors and 500,000 for nights. datainsights recommends that any such estimates should be for internal use only. Page 11VFR travel to Melbourne, YE Dec 11

12 Domestic overnight travel to Melbourne In the YE Dec 11 Melbourne received nearly 2.3 million domestic overnight VFR visitors - up by 8.1% on the YE Dec 10, but down by 3.0% on the YE Dec 07. The region received nearly 4.4 million non-VFR visitors - up by 4.2% on the YE Dec 10 and by 4.1% on the YE Dec 07. VFR visitors spent over 6.7 million nights in Melbourne - up by 2.4% on the YE Dec 10, but down by 11.3% on the YE Dec 07. Non-VFR visitors spent almost 11.7 million nights in the region - up by 0.8% on the YE Dec 10 and by 2.7% on the YE Dec 07. Page 12 Source: NVS YE Dec 11, TRA VFR travel to Melbourne, YE Dec 11

13 Average annual growth of domestic overnight VFR travel - by Selected destinations YE Dec 07 to YE Dec 11 Over the period, Melbourne experienced an average annual decline of 0.8% in domestic overnight VFR visitors. Melbourne had a higher decline than Sydney, but lower than regional Victoria and Australia. Brisbane experienced growth. Over the period, Melbourne experienced an average annual decline of 3.0% in domestic VFR nights. Melbourne had a higher decline than Sydney, regional Victoria and Australia. Brisbane experienced growth. Source: NVS YE Dec 11, TRA Page 13VFR travel to Melbourne, YE Dec 11

14 Origin of domestic overnight visitors to Melbourne Page 14 Source: NVS YE Dec 11, TRA In the YE Dec 11 Over ½ (50.5%) of domestic overnight VFR visitors to Melbourne came from interstate – up 2.1% on YE Dec 10. Regional Victoria (44.1%) was the largest individual source market of VFR visitors – up by 20.0% on YE Dec 10. NSW (23.4%) was the 2 nd largest source market – up by 5.2% on YE Dec 10. Nearly ¾ (72.2%) of non-VFR visitors to Melbourne came from interstate – up by 8.8% on YE Dec 10. NSW (34.4%) was the largest individual source market of non-VFR visitors – up by 13.9% on YE Dec 10. Regional Victoria (24.9%) was the 2 nd largest – down by 9.1% on YE Dec 10. Results shown in red are considered statistically unreliable and are for INTERNAL USE ONLY VFR travel to Melbourne, YE Dec 11

15 Origin of domestic visitor nights in Melbourne Page 15 Source: NVS YE Dec 11, TRA In the YE Dec 11 Over 2/3 (70.1%) of domestic VFR nights in Melbourne came from interstate – down 0.3% on YE Dec 10. NSW (29.1%) was the largest individual source market of VFR nights – up by 3.2% on YE Dec 10. Regional Victoria (27.2%) was the 2 nd largest source market – up by 12.5% on YE Dec 10. Over 4/5 (80.8%) of non-VFR nights in Melbourne came from interstate – up by 4.8% on YE Dec 10. NSW (32.6%) was the largest individual source market of non-VFR nights – up by 4.0% on YE Dec 10. Queensland (18.2%) was the 2 nd largest – up by 2.2% on YE Dec 10. Results shown in red are considered statistically unreliable and are for INTERNAL USE ONLY VFR travel to Melbourne, YE Dec 11

16 Domestic overnight visitors to Melbourne & sub-regions - by Purpose of visit In the YE Dec 11 Over 1/3 (34.2%) of domestic overnight visitors to Melbourne travelled for the purpose of ‘visiting friends and relatives’ (VFR) - up by 0.8% pts on YE Dec 10. ‘West’ (63.8%) had the highest proportion of domestic overnight VFR visitors, followed by ‘North’ (62.8%) and ‘East’ (62.8%). Compared to YE Dec 10, the proportion of VFR visitors increased in ‘North’ (10.3% pts) and ‘West’ (3.7% pts) while it decreased in ‘East’ (2.3% pts), ‘Inner’ (0.5% pts) and ‘South’ (5.5% pts). Page 16 Source: NVS YE Dec 11, TRA Note: Visitors may have more than one purpose for visiting Melbourne or the sub-regions. VFR travel to Melbourne, YE Dec 11

17 Domestic visitor nights in Melbourne and sub-regions - by Purpose of visit In the YE Dec 11 Nearly 2/5 (36.5%) of domestic visitor nights in Melbourne were for the purpose of ‘visiting friends and relatives’ (VFR) - up by 0.4% pts on YE Dec 10. ‘North’ (63.2%) had the highest proportion of domestic VFR nights, followed by ‘South’ (63.2%) and ‘West’ (56.7%). Compared to YE Dec 10, the proportion of VFR nights increased in ‘Inner’ (1.3% pts) and ‘North’ (10.9% pts) while it decreased in ‘East’ (1.6% pts), ‘South’ (4.0% pts) and ‘West’ (6.9% pts). Page 17 Source: NVS YE Dec 11, TRA VFR travel to Melbourne, YE Dec 11

18 Domestic overnight VFR visitors to Melbourne - detailed VFR by Sub-region Page 18 Source: NVS YE Dec 11, TRA In the YE Dec 11 Over 2/3 (70.1%) of domestic overnight VFR visitors to Melbourne travelled for the purpose of visiting relatives – down by 2.6% pts on YE Dec 10. Three tenths (30.0%) of VFR visitors travelled for visiting friends – up by 2.5% pts on YE Dec 10. ‘Inner’ (35.9%) had the highest proportion of visiting friends visitors – up by 2.1% pts on YE Dec 10. ‘East’ (78.3%) had the highest proportion of visiting relatives visitors – up by 4.0% pts on YE Dec 10. VFR travel to Melbourne, YE Dec 11

19 Domestic VFR visitor nights in Melbourne - detailed VFR by Sub-region Page 19 Source: NVS YE Dec 11, TRA In the YE Dec 11 Over ¾ (76.9%) of domestic VFR nights in Melbourne were for the purpose of visiting relatives – down by 1.8% pts on YE Dec 10. Nearly ¼ (23.1%) of VFR nights were for visiting friends – up by 1.8% pts on YE Dec 10. ‘North’ (28.6%) had the highest proportion of visiting friends nights – up by 14.5% pts on YE Dec 10. ‘East’ (85.2%) had the highest proportion of visiting relatives nights – up 8.2% pts on YE Dec 10. VFR travel to Melbourne, YE Dec 11 Results shown in red are considered statistically unreliable and are for INTERNAL USE ONLY Note: change analysis should not be used on statistically unreliable estimates or results.

20 International overnight travel Travel by international short-term visitors aged 15 and over. PLEASE NOTE: VFR = travelling for the purpose of visiting friends and relatives. Some double counting may occur as visitors may have had more than one purpose of visit. The data used is subject to sampling variability. Users are advised to consult data confidence tables contained in publications relevant to the IVS or otherwise available from the TRA before drawing any conclusions or inferences, or taking any action, based on the data. Some results may be below the data confidence intervals used by Tourism Victoria, i.e. 5,000 for visitors and 500,000 for nights. Any such estimates are for INTERNAL USE ONLY. Page 20VFR travel to Melbourne, YE Dec 11

21 International overnight travel to Melbourne In the YE Dec 11 Melbourne received 465,700 international overnight VFR visitors - up by 1.4% on the YE Dec 10 and by 32.1% on the YE Dec 07. The region received over 1.2 million non-VFR visitors - up by 8.8% on the YE Dec 10 and by 14.9% on the YE Dec 07. VFR visitors spent over 9.7 million nights in Melbourne - up by 4.3% on the YE Dec 10 and by 76.2% on the YE Dec 07. Non-VFR visitors spent over 28.0 million nights in the region - up by 6.4% on the YE Dec 10 and by 29.6% on the YE Dec 07. Page 21 Source: IVS YE Dec 11, TRA VFR travel to Melbourne, YE Dec 11

22 Average annual growth of international VFR travel - by Selected destinations YE Dec 07 to YE Dec 11 Over the period, Melbourne experienced an average annual growth of 7.2% in international overnight VFR visitors. Melbourne had a higher growth than Sydney, Brisbane, regional Victoria and Australia. Over the period, Melbourne experienced an average annual growth of 15.2% in international VFR nights. Melbourne had a higher growth than Sydney, Brisbane, regional Victoria and Australia. Source: IVS YE Dec 11, TRA Page 22VFR travel to Melbourne, YE Dec 11

23 International overnight VFR visitors to Melbourne - by Origin Page 23 Source: IVS YE Dec 11, TRA In the YE Dec 11 New Zealand (18.6%) was the largest individual source market of international overnight VFR visitors to Melbourne – up by 11.3% on YE Dec 10. ‘Japan & other Asia’ (19.9%) was the largest source region of VFR visitors – up by 5.3% on YE Dec 10. China (17.9%) was the largest individual source market of non-VFR visitors – up by 32.0% on YE Dec 10. ‘Japan & other Asia’ (22.4%) was the largest source region of Non-VFR visitors – up by 12.4% on YE Dec 10. VFR travel to Melbourne, YE Dec 11

24 International VFR visitor nights in Melbourne - by Origin Page 24 Source: IVS YE Dec 11, TRA In the YE Dec 11 China (21.1%) was the largest individual source market of international VFR visitor nights in Melbourne – down by 11.1% on YE Dec 10. ‘Japan & other Asia’ (21.6%) was the largest source region of VFR nights – up by 10.6% on YE Dec 10. China (18.4%) was the largest individual source market of non-VFR visitor nights – down by 1.2% on YE Dec 10. ‘Japan & other Asia’ (32.7%) was the largest source region of Non-VFR nights – up by 15.5% on YE Dec 10. VFR travel to Melbourne, YE Dec 11 Results shown in red are considered statistically unreliable and are for INTERNAL USE ONLY Note: change analysis should not be used on statistically unreliable estimates or results.

25 International visitors to Melbourne and sub-regions - by Purpose of visit In the YE Dec 11 Nearly 3/10 (28.3%) of international overnight visitors to Melbourne travelled for the purpose of ‘visiting friends and relatives’ (VFR) – down by 1.4% pts on YE Dec 10. ‘South’ (67.3%) had the highest proportion of international overnight VFR visitors, followed by ‘West’ (66.7%) and ‘East’ (54.8%). ‘Compared to YE Dec 10, the proportion of VFR visitors increased in ‘South’ (1.9% pts) and ‘West’ (1.5% pts) while it decreased in ‘East’ (3.7% pts), ‘Inner’ (1.9% pts) and ‘North’ (0.7% pts). Page 25 Source: IVS YE Dec 11, TRA Note: Visitors may have more than one purpose for visiting Melbourne or the sub-regions. VFR travel to Melbourne, YE Dec 11

26 International visitor nights in Melbourne and sub-regions - by Purpose of visit In the YE Dec 11 Over ¼ (25.8%) of international visitor nights in Melbourne were for the purpose of ‘visiting friends and relatives’ (VFR) – down by 0.4% pts on YE Dec 10. ‘South’ (46.9%) had the highest proportion of international VFR nights, followed by ‘West’ (42.2%) and ‘North’ (30.5%). Compared to YE Dec 10, the proportion of VFR nights increased in ‘South’ (9.5% pts) and ‘West’ (4.8% pts) while it decreased in ‘East’ (2.4% pts), ‘Inner’ (1.8% pts) and ‘North’ (6.1% pts). Page 26 Source: IVS YE Dec 11, TRA VFR travel to Melbourne, YE Dec 11

27 International overnight VFR visitors to Melbourne - detailed VFR by Sub-region Page 27 Source: IVS YE Dec 11, TRA In the YE Dec 11 Nearly 2/3 (63.8%) of international overnight VFR visitors to Melbourne travelled for the purpose of visiting relatives – down by 0.3% pts on YE Dec 10. Over 3/10 (30.9%) of VFR visitors were for visiting friends – up by 2.0% pts on YE Dec 10. Over 1/5 (6.9%) of VFR visitors were visiting an international relative or friend studying in Australia – down by 1.4% pts on YE Dec 10. ‘Inner’ (38.9%) had the highest proportion of visiting friends visitors – up by 4.8% on YE Dec 10. ‘West’ (74.5%) had the highest proportion of visiting relatives visitors – up by 8.1% pts on YE Dec 10. ‘Inner’ (9.9%) had the highest proportion of visitors who were visiting an international relative or friend studying in Australia – down by 1.9% pts on YE Dec 10. VFR travel to Melbourne, YE Dec 11 Results shown in red are considered statistically unreliable and are for INTERNAL USE ONLY Note: change analysis should not be used on statistically unreliable estimates or results.

28 International VFR visitor nights in Melbourne - detailed VFR by Sub-region Page 28 Source: IVS YE Dec 11, TRA In the YE Dec 11 Over 3/4 (76.2%) of international VFR nights in Melbourne were for the purpose of visiting relatives – down by 0.8% pts on YE Dec 10. Over 1/8 (14.1%) of VFR nights were for visiting friends – down by 2.0% pts on YE Dec 10. Almost 1/10 (9.7%) of VFR nights were for visiting an international relative or friend studying in Australia – up by 2.9% pts on YE Dec 10. ‘Inner’ (21.1%) had the highest proportion of visiting friends visitors – up by 1.7% on YE Dec 10. ‘West’ (86.9%) had the highest proportion of visiting relatives visitors – up by 6.7% pts on YE Dec 10. ‘Inner’ (14.7%) had the highest proportion of visitors who were visiting an international relative or friend studying in Australia. VFR travel to Melbourne, YE Dec 11 Results shown in red are considered statistically unreliable and are for INTERNAL USE ONLY Note: change analysis should not be used on statistically unreliable estimates or results.

29 Domestic daytrip travel Travel by Australian residents aged 15 and over. PLEASE NOTE: VFR = travelling for the (main) purpose of visiting friends and relatives. The data used is subject to sampling variability. Users are advised to consult data confidence tables contained in publications relevant to the NVS or otherwise available from the TRA before drawing any conclusions or inferences, or taking any action, based on the data. Some results may be below the data confidence intervals used by Tourism Victoria, i.e. 200,000 for daytrips. Any such estimates are for INTERNAL USE ONLY. Page 29VFR travel to Melbourne, YE Dec 11

30 Domestic daytrip travel to Melbourne In the YE Dec 11 Melbourne received over 4.9 million domestic daytrip VFR visitors - up by 14.5% on the YE Dec 10 and by 14.1% on the YE Dec 07. The region received nearly 9.7 million non-VFR visitors - down by 3.7% on the YE Dec 10, but up by 21.5% on the YE Dec 07. Page 30 Source: NVS YE Dec 11, TRA VFR travel to Melbourne, YE Dec 11

31 Average annual growth of domestic daytrip travel - by Selected destinations YE Dec 07 to YE Dec 11 Over the period, Melbourne experienced an average annual growth of 3.4% in domestic daytrip VFR visitors. Melbourne had a higher growth than Brisbane, regional Victoria and Australia, but lower than Sydney. Source: NVS YE Dec 11, TRA Page 31VFR travel to Melbourne, YE Dec 11

32 Origin of domestic daytrip travel to Melbourne Page 32 Source: NVS YE Dec 11, TRA In the YE Dec 11 Nearly ½ (45.8%) of domestic daytrips VFR visitors to Melbourne came from within the region – up by 25.3% on YE Dec 10. The Peninsula (10.1%) was the 2 nd largest source market of VFR visitors – down by 7.1% on YE Dec 10. Over 1/3 (35.0%) of Non-VFR visitors to Melbourne came from within the region – down by 4.9% on YE Dec 10. The Peninsula (13.0%) was the 2 nd largest source market Non-VFR visitors – up by 28.1% on YE Dec 10. VFR travel to Melbourne, YE Dec 11 Results shown in red are considered statistically unreliable and are for INTERNAL USE ONLY

33 Domestic daytrip visitors to Melbourne and sub-regions - by Purpose of visit In the YE Dec 11 Over 1/3 (33.7%) of domestic daytrip visitors to Melbourne travelled for the purpose of ‘visiting friends and relatives’ (VFR) – up by 3.7% pts on YE Dec 10. ‘West’ (50.2%) had the highest proportion of domestic daytrip VFR visitors, followed by ‘South’ (48.6%) and ‘East’ (43.9%). Compared to YE Dec 10, the proportion of VFR visitors increased in ‘Inner’ (2.8% pts), ‘North’ (1.1% pts), ‘South’ (15.3% pts) and ‘West’ (1.2% pts) while it decreased in ‘East’ (0.8% pts). Page 33 Source: NVS YE Dec 11, TRA Note: Visitors may have more than one purpose for visiting Melbourne or the sub-regions. VFR travel to Melbourne, YE Dec 11

34 Domestic daytrip VFR travel to Melbourne - detailed VFR by Sub-region Page 34 Source: NVS YE Dec 11, TRA In the YE Dec 11 Nearly 2/3 (64.1%) of VFR visitors to Melbourne travelled for the purpose of visiting relatives – up by 2.9% pts on YE Dec 10. Over 1/3 (35.9%) travelled for the purpose of visiting friends – down by 2.9% pts on YE Dec 10. ‘Inner’ (45.3%) had the highest proportion of visiting friends visitors – down by 0.9% pts on YE Dec 10. ‘North’ (71.5%) had the highest proportion of visiting relatives visitors – up by 6.5% pts on YE Dec 10. VFR travel to Melbourne, YE Dec 11

35 Notes etc VFR travel to Melbourne, YE Dec 11Page 35

36 Notes (1 of 2)  Definitions - –Domestic overnight trip = a trip involving a stay away from home for at least one night (but for no more than 12 months), at a place (in Australia) at least 40km from home. –Domestic overnight visitor = an Australian resident, aged 15 and over, who had taken a domestic overnight trip. –International overnight visitor = an international resident, aged 15 and over, who visited Australia (for a period of no more than 12 months) and stayed at least one night in the ‘destination’. –Domestic daytrip = a round trip for a distance of at least 50km, of a duration of at least 4 hours but not involving a night away from home (same day travel as part of overnight travel is excluded, as is routine travel such as commuting between work/school and home). –Domestic daytrip visitor = an Australian resident, aged 15 and over, who had taken a domestic daytrip. –VFR = travel for the purpose of visiting friends and relatives. –Non-VFR = travel for all purposes other than VFR (excluding any travel where purpose was not stated). –Sydney = the tourism region ‘Sydney’ (TRA regional classification). –Brisbane = the tourism region ‘Brisbane’ (TRA regional classification). –Regional Victoria = all tourism regions in Victoria other than ‘Melbourne’ (TRA regional classification). –Greater Melbourne = the tourism region ‘Melbourne’ (TRA regional classification). –Melbourne = the tourism region ‘Melbourne’ (TRA regional classification). –Melbourne’s sub-regions = ‘East’, ‘Inner’, ‘North’, ‘South’ and ‘West’. ‘East’ = Boroondara (C); Knox (C); Manningham (C); Maroondah (C); Monash (C); and Whitehorse (C). ‘Inner’ = Melbourne (C); Port Phillip (C); Stonnington (C); and Yarra (C). ‘North’= Banyule (C); Darebin (C); Hume (C); Moreland (C); and Whittlesea (C). ‘South’ = Bayside (C); Casey (C); Glen Eira (C); Greater Dandenong (C); and Kingston (C). ‘West’ = Brimbank (C); Hobsons Bay (C); Maribyrnong (C); Melton (S); Moonee Valley (C); and Wyndham (C). Page 36VFR travel to Melbourne, YE Dec 11

37 Notes (2 of 2)  Data quality, sampling variability and data confidence intervals - –As overnight visitors may have more than one reason for visiting, the variable ‘all destination purpose of visit' has been used to give the best possible estimate of all VFR travel. This may lead to some minor double counting of visitors. –The IVS and NVS are sample surveys. The results are subject to sampling variability, and therefore may differ from figures that would have been obtained if a census had been used. –Any IVS estimates below 5,000 for visitors and 500,000 for nights should be for internal use only. –Any NVS estimates below 50,000 for overnight visitors, 500,000 for nights and 200,000 for daytrips should be for internal use only.  Disclaimer: –The information in this report is presented in good faith and on the basis that neither datainsights, nor its agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in the report. The IVS and NVS are sample surveys. As with all sample surveys, the results are subject to sampling variability, and therefore may differ from figures that would have been obtained if a census had been used. Users of the data are advised to consult data confidence tables contained in publications relevant to each survey or otherwise available from those organisations administrating or managing the surveys before drawing any conclusions or inferences, or taking any action, based on the data.  © Copyright, datainsights and Destination Melbourne, –This work is copyright. Apart from any use, as permitted under Copyright Act 1968, no part of this work may be reproduced, without written permission of datainsights or Destination Melbourne. Page 37VFR travel to Melbourne, YE Dec 11


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