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Web to Print, Not Print to Web: Four reasons and a warning A presentation to The 12th annual Newspapers and Community-Building Symposium of the National.

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Presentation on theme: "Web to Print, Not Print to Web: Four reasons and a warning A presentation to The 12th annual Newspapers and Community-Building Symposium of the National."— Presentation transcript:

1 Web to Print, Not Print to Web: Four reasons and a warning A presentation to The 12th annual Newspapers and Community-Building Symposium of the National Newspaper Association Web to Print, Not Print to Web: Four reasons and a warning to turn the traditional publishing model upside down Hans K. Meyer University of Missouri - Columbia

2 Web to Print, Not Print to Web: Four reasons and a warning A presentation to The 12th annual Newspapers and Community-Building Symposium of the National Newspaper Association We have a problem

3 Web to Print, Not Print to Web: Four reasons and a warning A presentation to The 12th annual Newspapers and Community-Building Symposium of the National Newspaper Association Why focus on TMCs? 1.Theyre still a good way to reach non-subscribers. 2.They represent a substantial amount of income 3.They are chronically neglected.

4 Web to Print, Not Print to Web: Four reasons and a warning A presentation to The 12th annual Newspapers and Community-Building Symposium of the National Newspaper Association But what could they become? Can you combine the best of the print and the Web? What would you do with a free source of highly sought after copy?

5 Web to Print, Not Print to Web: Four reasons and a warning A presentation to The 12th annual Newspapers and Community-Building Symposium of the National Newspaper Association

6 Web to Print, Not Print to Web: Four reasons and a warning A presentation to The 12th annual Newspapers and Community-Building Symposium of the National Newspaper Association My focus

7 Web to Print, Not Print to Web: Four reasons and a warning A presentation to The 12th annual Newspapers and Community-Building Symposium of the National Newspaper Association Driving the hybrid 1.It appeals to the audiences newspapers need. 2.It offers an effective community building forum. 3.It may actually drive people to the newspaper … 4.… because they need information guides now more than ever. – citizen journalism

8 Web to Print, Not Print to Web: Four reasons and a warning A presentation to The 12th annual Newspapers and Community-Building Symposium of the National Newspaper Association 1. New Audiences Research suggests those who read and participate in citizen journalism are … –Young –In committed relationships –Educated

9 Web to Print, Not Print to Web: Four reasons and a warning A presentation to The 12th annual Newspapers and Community-Building Symposium of the National Newspaper Association 1. New Audiences MyMissourianNorthwest Voice % % %29.7 % College Education62 %61%

10 Web to Print, Not Print to Web: Four reasons and a warning A presentation to The 12th annual Newspapers and Community-Building Symposium of the National Newspaper Association 2. Community Building The reasons for registering for a citizen journalism site include … –Community awareness –Finding an alternative voice –Not political activism

11 Web to Print, Not Print to Web: Four reasons and a warning A presentation to The 12th annual Newspapers and Community-Building Symposium of the National Newspaper Association Tonys Harvest Where do deer hunters go to talk about the hunt? Tony Hancock, November 2005

12 Web to Print, Not Print to Web: Four reasons and a warning A presentation to The 12th annual Newspapers and Community-Building Symposium of the National Newspaper Association 3. But will they read the newspaper? They already are.

13 Web to Print, Not Print to Web: Four reasons and a warning A presentation to The 12th annual Newspapers and Community-Building Symposium of the National Newspaper Association On the other hand …

14 Web to Print, Not Print to Web: Four reasons and a warning A presentation to The 12th annual Newspapers and Community-Building Symposium of the National Newspaper Association On the other hand …

15 Web to Print, Not Print to Web: Four reasons and a warning A presentation to The 12th annual Newspapers and Community-Building Symposium of the National Newspaper Association 3. What they want is local news

16 Web to Print, Not Print to Web: Four reasons and a warning A presentation to The 12th annual Newspapers and Community-Building Symposium of the National Newspaper Association And theyre not finding it in print

17 Web to Print, Not Print to Web: Four reasons and a warning A presentation to The 12th annual Newspapers and Community-Building Symposium of the National Newspaper Association 4. Readers still need a guide. Registration tripled at MyMissourian after the launch of a print edition. More than 30 % said it was important for them to see their contribution in print. Nearly half of MyMissourian users found the site through a personal contact or the local media.

18 Web to Print, Not Print to Web: Four reasons and a warning A presentation to The 12th annual Newspapers and Community-Building Symposium of the National Newspaper Association WARNING: This is not Field of Dreams Readers want and deserve direction, including a clear understanding of what the sites purpose is. (Gillmor, 2006) Contributors appreciate editorial oversight. Finding those without a voice requires work and education. But isnt building communities worth it?


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