Introduction Sales Planning 2009 (segmentation) Turn over statistics 2008 Globe Diffusions New price structure 2009 Points to increase the quality of relationship Market review France (MD) Type of order Globe (30 opdruk orders 2008) Digital pricing E-Z UP Europe Concurrentie analyse (wie zijn je main competitors) Forecast 2009 (wat zijn je plannen)
Ben Hölscher 42 jaar geboren te Amsterdam HTS Werktuigbouwkundige militaire luchtvaart LockheedF16 flight service Nike Sports Marketing Manager adidas Sports Marketing Director EU Soccer Australian Gold International Sales Manager E-Z UP Europe International Sales Manager
After a year with many changes 2009 the year of “the next step” Ambitious sales plan New Sales Team Four dedicated sales reps (working EU segmented) Dealer Manager To increase service to our dealers To increase business with our dealers To increase dealers in EU Graphic investments Heat transfer machine(jan ‘09) Digital print machine(feb ‘09)
Globe Diffusions finished impressive year Great number in growth with small basis The numbers 2005€ 4268.- 2006€ 87.510.- 2007€ 99.631.- 2008€ 156.342.- 2009+ € 200.000.- With BIG respect !
95% standard products 24 silkscreen orders (?) 6 digital orders (?) No stock at local office Transport cost on all orders Wide range of customers No segmentation Managed by single person
We needed a change Price lists are divided in 5 groups Listed Bronze Silver Gold Platinum Each list has his own support plan In support In demands for our dealer network
Complete your information on order Incl. shipping addresses Delivery dates (request them before you order) 3D requests should be better communicated 3D should be part of sales process, not as order confirmation Ask upfront for artwork at customer Contact moments different people (will change in 2009, as dealer manager is new contact) Order confirmation will always follow, don’t ask for it Prices on order, use dealer manual!
Per 1 st January 2009 Angela Groen will be your contact person at E-Z UP Europe For all your business related issues, incl finance, graphics and shipping. All her time is dedicated for dealers, so use it! Platinum dealers will be visited by her twice a year, to know your market/business Planning to organize dealer meeting in 2009 To increase business we need to focus Focus means segmentation
Current situation (two official dealers) Cidi Services Globe Diffusions Cidi Services (Segment request) Automotive Extreme Sports Non Food Advertising Agents Conflict : Cycling + Government
We do believe these are your main focus area’s ; Government Cycling ($) Motorsport (2 wheels) ? Our aim is to increase your business Better focus = better sales! Market is 100%
Type of order Globe (30 print orders 2008) 24 silkscreen orders 6 digital orders
Forecast 2009 (wat zijn je plannen) We expect the + € 200.000 should be reasonable
E-Z UP Europe is very satisfied with Globe Diffusions as dealer in France E-Z UP Europe is impressed about the way you work, less people with respective turnover This last point shows also the potential of Globe Diffusions!