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SHOW ME THE MONEY!! Dennis Chippa Chippa Communications

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Presentation on theme: "SHOW ME THE MONEY!! Dennis Chippa Chippa Communications"— Presentation transcript:

1 SHOW ME THE MONEY!! Dennis Chippa Chippa Communications

2 Background-Who Do I think I Am  Over 20 years in television  30 years with non-profits, charities, mainly as media relations, fundraising and public relations (This means I have been on both sides of the camera, and both sides of many campaigns)

3 The Brand

4 Recognize these?

5 FUNDRAISING AND MARKETING  Marketing = your value to clients  (What’s in it for me??? How do you tell me what’s in it for me??)  Two types, soft and hard marketing Hard marketing/fundraising, you have a set event -Soft marketing, it’s an image you represent that gives you potential money

6 THE BOTTOM LINE  Marketing goals further the organization’s mission.  Make sure, therefore, they fit together.  WATCH FOR HAND GRENADES  working on campaigns that will not enhance your image, or may damage it (big money sign in front of a soup kitchen, CAMH fundraiser with licensed area)

7  Internal financial documents obtained by the Star show much of the money donors give to the Leukemia & Lymphoma Society of Canada is spent on fundraising and administrative costs.  Jeff Vinnick / for the Toronto Star  For every dollar raised by Canada’s premier leukemia charity in the past two years, just 11 cents went to researchers working to find a cure for blood cancers.  Much of the $30 million the Leukemia & Lymphoma Society of Canada raised in this time period through walks, runs and bottle drives covered fundraising and administrative costs, a Star investigation has found. vestigation has found.

8 PEOPLE GIVE BECAUSE…  They believe in the cause  It’s a fun event  There’s something in it for them  They have the cash to donate

9 But What If They Don’t Like You? first disease to be discriminated against, based on how people got it ideas and myths  HIV/AIDS may have been the first disease to be discriminated against, based on how people got it. Negative Images and Negative ideas and myths have hurt the AIDS Movement, especially in a small community like North Bay

10 SO, WE DO BOTH HARD AND SOFT FUNDRAISING

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13 So How do We Raise Money??

14 FUNDRAISING-SHOW ME THE $$$$$$  -When you’re involved with fundraising, you must pre-plan  HOW MUCH DO I WANT TO RAISE?  WHO DO I WANT TO RAISE IT?  WHAT DO I WANT TO DO TO RAISE IT?  HOW WILL THIS WORK IN WITH OUR AGENCY’S GOALS??

15 FUNDRAISERS—The ‘lights’ of fundraisers  Fundraisers can be red, green or yellow lights return  depending on people, time, effort and return

16 LET’S PLAY TRAFFIC LIGHTS  walks  anything a thons  grant applications  anything involving much effort has potential risks (Raffles, car washes, teas, bake shows, etc. Much effort, little return)  door to door campaigns

17  WHEN SOMEONE ELSE DOES MOST OR ALL OF THE WORK, THIS IS A GOOOOOOD THINGGGGGG

18  LET’S TAKE SOME IDEAS ABOUT FUNDRAISING AND TALK ABOUT WHICH LIGHT IT CAN BE,

19 Workng WithThe Media

20 THE TEN COMMANDMENTS OF WORKING WITH MEDIA

21 MEDIA AGAIN…..  Seven Steps to a Successful Campaign involving media

22 Questions??Questions?? Comments??Comments?? If you want more information or help, contact me at you want more information or help, contact me at


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