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Caslon & Company 1-to-1 Response Rate Report Data 1.

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Presentation on theme: "Caslon & Company 1-to-1 Response Rate Report Data 1."— Presentation transcript:

1 Caslon & Company 1-to-1 Response Rate Report Data 1

2 Caslon & Company Terms of Use The following slides contain selected charts and tables from Caslon’s 1-to-1 Response Rate Report. Current PODi members may use these slides in their own presentations. The text and the source information (Caslon & Company) may not be altered. Colors may be changed and tables/charts may be re-sized to fit your company’s presentation template. 2

3 Caslon & Company 3 Average Response Rates by Objective for Campaigns Sent to a House List Campaign Objective Personalized URL Visit Rate # of PODi Cases Personalized Response Rate # of PODi Cases Static Response Rate (DMA data) Lead Generation15.7%1410.2%243.3% Direct Order13.6%119.3%223.1% Traffic Generation21.6%517.9%213.2%* Data Gathering14.0%719.1%18No DMA data Loyalty35.2%325.2%12No DMA data Source: Caslon & Company, 1-to-1 Response Rate Report

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5 5 Average Response Rates by Vertical Market for Campaigns Sent to a House List Vertical Personalized URL Visit Rate # of PODi Cases Personalized Response Rate # of PODi Cases Static Response Rate (DMA data) Education21.0%612.9%72.9%** Financial/ Ins. Services **10.7%42.3% Manuf./Tech13.6%711.8%129.3%** Non-profit10.1%77.2%93.1% Printing/Publ.33.3%1216.0%282.6% Retail**15.6%203.4% Travel/Enter**15.9%62.9% Source: Caslon & Company, 1-to-1 Response Rate Report

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7 Note In the following slides we include tables for segments where there was sufficient data to report on response rates to campaigns sent to an outside or rented list. 7

8 Caslon & Company 8 The Effect of Personalization in Lead Generation Campaigns Personalized URL Visit Rate # of PODi Cases Personalized Response Rate # of PODi Cases Static Response Rate (DMA data) Overall12.1%448.2%612.4% House List15.7%1410.2%243.3% Outside List10.1%186.4%251.4% Combination house and outside 11.7%107.3%12NA Source: Caslon & Company, 1-to-1 Response Rate Report

9 Caslon & Company 9 The Effect of Personalization in Traffic Generation Campaigns Personalized URL Visit Rate # of PODi Cases Personalized Response Rate # of PODi Cases Static Response Rate (DMA data)* Overall14.1%1117.1%342.3% House List21.6%517.9%213.2% Outside or combination house & outside 7.8%615.6%131.3% Source: Caslon & Company, 1-to-1 Response Rate Report

10 Caslon & Company 10 The Effect of Personalization in Education Campaigns Personalized URL Hit Rate # of PODi Cases Personalized Response Rate # of PODi Cases Static Response Rate (DMA data)* Overall15.7%118.1%122.1% House21.0%612.9%72.9% Outside or combination house & outside 9.4%51.4%51.5% Source: Caslon & Company, 1-to-1 Response Rate Report

11 Caslon & Company 11 The Effect of Personalization in Manufacturing & Technology Campaigns Personalized URL Visit Rate # of PODi Cases Personalized Response Rate # of PODi Cases Static Response Rate (DMA data)** Overall12.6%1810.1%246.1% House List13.6%7*11.8%12*9.3% Outside or combination house & outside 12.4%10*8.5%11*2.8% Source: Caslon & Company, 1-to-1 Response Rate Report

12 Caslon & Company 12 The Effect of Personalization in Non-Profit Campaigns Personalized URL Visit Rate # of PODi Cases Personalized Response Rate # of PODi Cases Static Response Rate (DMA data) Overall* 6.1%121.87% House List10.1%77.2%93.1% Outside List* 2.8%30.88% Source: Caslon & Company, 1-to-1 Response Rate Report

13 Caslon & Company 13 The Effect of Personalization in Printing/Publishing Campaigns Personalized URL Visit Rate # of PODi Cases Personalized Response Rate # of PODi Cases Static Response Rate (DMA data) Overall25.8%2215.0%452.3% House List33.3%12*16.0%28*2.6% Outside List16.7%5*13.3%10*2.1% Source: Caslon & Company, 1-to-1 Response Rate Report

14 Caslon & Company 14 The Effect of Personalization in Retail Campaigns Personalized URL Visit Rate # of PODi Cases Personalized Response Rate # of PODi Cases Static Response Rate (DMA data) Overall5.3%615.8%303.3% House List** 15.6%20*3.4% Outside List** 16.1%8*3.3% Source: Caslon & Company, 1-to-1 Response Rate Report


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