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Published byGarret Antle
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Jessica’s Mission Some goals, some metrics, and one giant BHAG
My BHAG My business is….
Earning $250,000 in annual gross revenue
Helping entrepreneurs all over North America Information product sales Workshops Strategy/focus sessions Business plan writing Through…
My business looks like this in… JUNE
Paths to the BHAG The strategy begins with taking the steps to bring my business fully ONLINE
3 Goals To Bring Write Ahead Online Increase information product sales Offer workshops online and in other cities Build a virtual team to help me
What’s in my way Nothing. There is nothing in my way except my own assumptions. My business’s success is not defined by how many people work for me or whether or not I have an office!
Goal #1: Increase Information Product Sales To 10/month by May 2013 To 20/month by Dec 2013 To 30/month by Jun 2014
The PATH Improve conversion rates + web traffic – With better copy – With more guest posts – With more active commenting One step at a time…
Goal #2: Offer Online + Offline Workshops Offer 12 in-person workshops per year Offer 3 virtual workshops per year Target 20 people per session
The PATH Set the dates and COMMIT Use LinkedIn and Meetup to CONNECT DELIVER what I promise
Goal #3: Build a Virtual Team
The PATH Determine the tasks I can empower others to do… …and LET them GO.
The Results My customers get the financing they need to open their businesses. They become empowered – not fearful – entrepreneurs They live the lives they’ve always wanted (and so do I)
How will I celebrate? In a warm place, with laughter and Riesling.
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