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Rx Primary Care ROI. Sales by FSA from January to December 2011 Stittsville, Ontario (K2S) *FSA sales data provided by IMS Brogan **Primary care cardiovascular.

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Presentation on theme: "Rx Primary Care ROI. Sales by FSA from January to December 2011 Stittsville, Ontario (K2S) *FSA sales data provided by IMS Brogan **Primary care cardiovascular."— Presentation transcript:

1 Rx Primary Care ROI

2 Sales by FSA from January to December 2011 Stittsville, Ontario (K2S) *FSA sales data provided by IMS Brogan **Primary care cardiovascular product FSA’s contained within a traditional sales rep territory can be impacted by Inside Sales Reps

3 Sales by FSA from January to December 2011 Beechy, Saskatchewan (SOL) *FSA sales data provided by IMS Brogan **Primary care cardiovascular product FSA’s contained within a traditional sales rep territory can be impacted by Inside Sales Reps

4 Sales in Uncovered Regions of Canada (From September 2010 to December 2011) *Primary care cardiovascular product **Data provided by IMS Brogan 650% Sales Increase! New Indication Approved e-Detailing begins

5 Demonstrated ROI for Primary Care Brand *Primary care cardiovascular product **Data provided by IMS Brogan - Client launched National e-Detailing campaign - Cost to promote products in uncovered regions was $23, Baseline sales in January 2011 were $8,739 - Total Sales for 2011 in the uncovered regions were $425,843! - That’s a return of $394,000! 17.5 times ROI!

6 Return on Investment Primary Care Brand Call Attempts Completed HCPs Detailed - 32% Success in Detailing HCPs - Cost of 3 ISRs - $117,000** - Cost per HCP Detail - $66 *Data collected and cost calculations from February to May, 2012 **Cost of 3 ISRs is over 4 months


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