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CRC MEETING. OCTOBER IS RENOVATION MONTH Encourage Canadians to hire a pro Encourage Canadians to hire a pro Get a written contract Get a written contract.

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Presentation on theme: "CRC MEETING. OCTOBER IS RENOVATION MONTH Encourage Canadians to hire a pro Encourage Canadians to hire a pro Get a written contract Get a written contract."— Presentation transcript:

1 CRC MEETING

2 OCTOBER IS RENOVATION MONTH Encourage Canadians to hire a pro Encourage Canadians to hire a pro Get a written contract Get a written contract Renovate with confidence Renovate with confidence Online contest meant to deliver a strong message Online contest meant to deliver a strong message

3 RENOMONTHCONTEST.COM  Online Contest running Sept.26 to Nov.3  Log onto to fill out their personal information and answer a question about the CHBA’s – Get It In Writing campaignwww.renomonthcontest.co  Consumers can win a 2012 Toyota Rav4

4 CONTEST PAGE

5 FLYER FOR LOCAL HBAs

6 HHBC DEALERS

7 HOME HARDWARE BUILDING CENTRE FLYERS  Will be featured in 2 National Flyers  Distribution of 3.5 million across Canada per flyer

8 WEBSITES

9 RADIO/ON-HOLD MESSAGING

10 BLAST This will go out nationally in 3 s during contest This will go out nationally in 3 s during contest This specific will go out to approximately 533,165 consumers. This specific will go out to approximately 533,165 consumers. Sign up for weekly s at homehardware.ca Sign up for weekly s at homehardware.ca

11 TV ADVERTISING 2 Commercials to feature Renovation Month Contest 2 Commercials to feature Renovation Month Contest spots to air on conventional and specialty stations spots to air on conventional and specialty stations Will generate a total of 40,274,000 impressions Will generate a total of 40,274,000 impressions

12 SHARE WITH FRIENDS  On renomonthcontest.ca you can share this contest with others  Great way to get the word out about about the Get It In Writing campaign and Hiring a Professional

13 ENTRIES TO DATE Total Entries – 40,335 Total Entries – 40,335 Maritimes – 4,024 Maritimes – 4,024 Quebec – 17,154 Quebec – 17,154 Ontario – 11,034 Ontario – 11,034 West/NWT/YK – 8,123 West/NWT/YK – 8,123

14 2013??? Re-think the in-store presentation Re-think the in-store presentation Do we want to continue with something similar next year? Do we want to continue with something similar next year? Analytics on chba.ca? Analytics on chba.ca? Ideas? Discussion? Ideas? Discussion? How do we join forces with Delta & Genworth in a combined effort? How do we join forces with Delta & Genworth in a combined effort?

15 HHSL + CHBA A NATIONAL PARTNERSHIP SINCE 1990! A NATIONAL PARTNERSHIP SINCE 1990!


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