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You Want to have some drink?. Dasani mineral Water (A product of Coca-Cola) What is Dasani? What does the name Dasani mean? –Is it the "Roman god of water?"

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Presentation on theme: "You Want to have some drink?. Dasani mineral Water (A product of Coca-Cola) What is Dasani? What does the name Dasani mean? –Is it the "Roman god of water?""— Presentation transcript:

1 You Want to have some drink?

2 Dasani mineral Water (A product of Coca-Cola) What is Dasani? What does the name Dasani mean? –Is it the "Roman god of water?" When was the Dasani launched? Why not Dasani?

3 Dasani mineral Water Why was Dasani launched? Need Want Why not Dasani?

4 Dasani mineral Water Where does the water for Dasani come from? Where can I find Dasani Why not Dasani?

5 Dasani mineral Water What is the Marketing Concept? - The societal marketing concept Why not Dasani?

6 Dasani mineral Water Internal forces: –Company departments –Suppliers departments –Marketing Intermediaries –Customers –Public Why not Dasani?

7 Dasani mineral Water External forces –Demographic –Economic –Natural –Technology –Cultural –Political Why not Dasani?

8 Dasani mineral Water Consumer behaviour – Social –Personal Why not Dasani?

9 Dasani mineral Water Conclusion Thanks Why not Dasani?


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