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“Explore our heritage, experience our culture.” A World Heritage Destination COUNCIL PRESENTATION.

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Presentation on theme: "“Explore our heritage, experience our culture.” A World Heritage Destination COUNCIL PRESENTATION."— Presentation transcript:

1 “Explore our heritage, experience our culture.” A World Heritage Destination COUNCIL PRESENTATION

2 RTO 11 RTO 10 RTO 9 New RTO Regions - The Great Waterway - Ontario’s Highlands - Ottawa Region Lanark County

3 PARTNERS Founding Partners 12 Municipalities Parks Canada Project Partners Ministry of Tourism OTMPC CFDCs Ministry of Culture Ottawa Tourism Marketing Partners Tourism Businesses Chambers of Commerce

4 2013 FUNDING Base Funding 11 Municipalities $53k + Project funding Ministry of Tourism OTMPC CFDCs / EODP Ministry of Culture + Marketing Partners Tourism Businesses Chambers of Commerce Ottawa Tourism Parks Canada leveraged

5 Evolution of the RHRTA Phase 1 Cultural Study 2004 Phase 2 Corporation formed & ED hired2006 Phase 3 Develop partnerships & marketing Phase 4 Destination Development Phase 5 Strategic Alliances & Development

6 TRADE SHOWS & MARKETPLACES PUBLICATIONS WEBSITES CO-OP ADVERTISING FAM TOURS SIGNAGE KIOSKS MARKETING

7 TRADE SHOWS Apr 1-4Canada Media Marketplace – (U.S. media – 32 leads) Apr 17-20Quebec Travel Trade Sales Mission (Tour Operators & CAA) May 2-5TMAC Show in Fredericton (Canadian Media - 24 quality leads) May 31 VIA Destinations Show June 1Dundas Square Show - PADDLING FOCUS July 2-3Rideau Days at Kingston Tourist Office (set up RHR booth) Aug 25 Race the Runway at Russ Beach Airport (Smiths Falls) Aug 6Rideau Canal Festival / Col By Day at Ottawa locks SIGNAGE (city of Ottawa) Highlights

8 May 1Beijing Radio Media Tour (OTMP sponsored) June 2-3Japanese Travel media tour (Cycling focus / OTMP sponsored) June 14-15Uniglobe Quebec travel trade fam (coop with 1000 islands) June 30-July 3West Jest magazine houseboat media tour July 17-18Chinese CTC Film Shoot (CTC / OTMP sponsored) Aug 11CJAD Radio Show (Montreal) Sept 21-23ProméTour QUEBEC Travel Trade Fam (Régis Boileau) Oct 3-4Japanese Blogger along the RHR (OTMP sponsored) Oct 4British Jaguar Club drive up the RHR (Ottawa Tourism partnership) Highlights – 2012 Fam Tours

9 2012 FREE INK (PRESS COVERAGE) Prince George Press Jan Cruising the Rideau Rochester Magazine Feb Riding the Rideau Moon Handbook June2012 edition Zoomer Magazine July On Voyageur enRoute AC inflight Mag Sept Tour & Taste the Rideau The Montrealer Sept Discovering Eastern Ont Ottawa Family living mag Fall Weekend Getaways Igor Kravchenko Fall Professional photo shoot (posted Fam photos on Google earth – over 3,000 views for each photo in just 3 months Over 1.8 Million in Free Ink

10 STRATEGIC DIRECTION 2013 SEO & Social Media Paddle Development Trade Show Mentor Program (EODP-CFDC)

11 STRATEGIC ALLIANCES Ontario Tourism Marketing Partnership - OTMP RTO 11 –Ontario Highlands Parks Canada Ministry of Tourism RTO 9 – The Great Waterway Travel Media Association of Canada Ottawa Tourism / Kingston Tourism RHRTA provides valuable communication opportunities & awareness for Smiths Falls’ $12,000 investment

12 Thank you for your Partnership We couldn’t do it without you!


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