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Social Media Impact and Opportunities. Thank you Dean Shareski Prairie South SD ideasandthoughts.org Melanie McBride

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Presentation on theme: "Social Media Impact and Opportunities. Thank you Dean Shareski Prairie South SD ideasandthoughts.org Melanie McBride"— Presentation transcript:

1 Social Media Impact and Opportunities

2 Thank you Dean Shareski Prairie South SD ideasandthoughts.org Melanie McBride blocking-embracing-the-social-web

3 COMMUNICATIONS OR INFORMATION MANAGEMENT?

4 You Don’t Control the Message Now

5 Maybe You Never Really Did

6 Times Have Changed!

7 WHAT HAPPENED?

8 Social Media Revolution 2 (Refresh)

9 INFORMATION IS INCREASINGLY CHEAP AND EASY TO SHARE WHAT’S NEXT? ANY GUESSES

10

11 THE SHIFTS

12 1 MANY TO MANY

13 Clay Shirky: How cellphones, Twitter, Facebook Make History

14 Social Media Can Influence EVERYONE! Webkinz targeted age group is years of age.

15 2 YOU ARE WHAT YOU SHARE

16 David Wiley, BYU “IF THERE IS NO SHARING, THERE IS NO EDUCATION”

17 SHARE!

18

19

20 3 UNLEASHING THE TRIBE

21 WHO’S TALKING FOR YOU?

22 STAKE YOUR CLAIM!

23 The Power of the Internet

24 How important is your presence on the Internet?

25 WHAT ARE OTHERS DOING? During April of 2010 the Minnesota school districts in Mounds View and Stillwater took their traditional rivalry to the Internet with a unique Facebook Fan Page Face-Off. The idea was simple – the district that gets the most new fans on the social-networking site wins. And the losing superintendent has to wear the other district’s spirit wear for a day, with pictures posted on both districts’ Facebook pages as proof. Read More……… https://www.nspra.org/files/docs/Facebook%20Face-Off.pdf https://www.nspra.org/files/docs/Facebook%20Face-Off.pdf Facebook Face-Off

26 WHAT ARE OTHERS DOING?

27 Yes = 62.5% 24 participants in a Horizon office survey Yes = 100% Yes = 83.3%

28 WHAT WILL THE INFORMATION AND MEDIA LANDSCAPE LOOK LIKE IN 5 YEARS? ARE WE PREPARED?

29 4 CATCH UP, THEN KEEP UP

30 WHERE DO WE BEGIN?

31 MOVE FORWARD WITH OPEN EYES ANDAND

32 EXPECT AND EMBRACE

33 * Do we change our message? * Do we change our communication Plan? * Do we change our tools? WHAT DO WE NEED TO CHANGE? NO NO NO THEN WHAT DO WE CHANGE? Our willingness to accept change

34 WHAT ARE THE POTENTIAL DANGERS ? 1 - Identity Theft 2 – Anything you post can be used against you 3 – Misuse or inappropriate behavior 4 – You have no control over your user data All of these dangers can be overcome with EDUCATION

35 Social Media Success = Vigilance, Self-Awareness and Balance Social media unlocks both a multi-verse of new opportunities, and a minefield of new challenges. The freedom and choices granted by social media tools come with demands for more responsibility: being accountable and self-aware about how you spend your time and the information that you share.

36  Share effectively  Create multiple points of participation  Create many to many conversations  Give others a voice  Listen to and engage user-visitors  Co-create with our community  Get Mobile  Guide the message. Accept that we no longer “Control” the message BE OBJECTIVE

37 Pull vs Push Develop information sharing process and communication networks SHARE EFFECTIVELY

38 Pull vs Push

39  Create multiple points of participation  Create many to many conversations  Give others a voice  Listen to and engage user-visitors  Get Mobile GET OUT THERE

40 CO-CREATE WITH OUR COMMUNITY

41 Teach them to Fish And Allow them to Fish

42 SCHOOLS CAN DO AMAZING THINGS!

43 GUIDE OUR MESSAGE Seize the opportunities that are before us and accept that we can no longer “Control” the message but have the opportunity to guide it.

44 Is this ours?

45 Thank you

46 Discussion


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