25WHAT ARE OTHERS DOING? Facebook Face-Off During April of 2010 the Minnesota school districts in Mounds View and Stillwater took their traditional rivalry to the Internet with a unique Facebook Fan Page Face-Off. The idea was simple – the district that gets the most new fans on the social-networking site wins. And the losing superintendent has to wear the other district’s spirit wear for a day, with pictures posted on both districts’ Facebook pages as proof.Read More………https://www.nspra.org/files/docs/Facebook%20Face-Off.pdf
33WHAT DO WE NEED TO CHANGE? Our willingness to accept change * Do we change our message?* Do we change our communication Plan?* Do we change our tools?NOTHEN WHAT DO WE CHANGE?Our willingness to accept change
34WHAT ARE THE POTENTIAL DANGERS ? 1 - Identity Theft2 – Anything you post can be used against you3 – Misuse or inappropriate behavior4 – You have no control over your user dataAll of these dangers can be overcome with EDUCATION
35Social Media Success = Vigilance, Self-Awareness and Balance Social media unlocks both a multi-verse of new opportunities, and a minefield of new challenges. The freedom and choices granted by social media tools come with demands for more responsibility: being accountable and self-aware about how you spend your time and the information that you share.
36BE OBJECTIVE Share effectively Create multiple points of participation Create many to many conversationsGive others a voiceListen to and engage user-visitorsCo-create with our communityGet MobileGuide the message. Accept that we no longer “Control” the message
37Develop information sharing process and communication networks SHARE EFFECTIVELYPull vs PushDevelop information sharing process and communication networks