Presentation on theme: "Social Media Impact and Opportunities. Thank you Dean Shareski Prairie South SD ideasandthoughts.org Melanie McBride"— Presentation transcript:
Social Media Impact and Opportunities
Thank you Dean Shareski Prairie South SD ideasandthoughts.org Melanie McBride blocking-embracing-the-social-web
COMMUNICATIONS OR INFORMATION MANAGEMENT?
You Don’t Control the Message Now
Maybe You Never Really Did
Times Have Changed!
Social Media Revolution 2 (Refresh)
INFORMATION IS INCREASINGLY CHEAP AND EASY TO SHARE WHAT’S NEXT? ANY GUESSES
1 MANY TO MANY
Clay Shirky: How cellphones, Twitter, Facebook Make History
Social Media Can Influence EVERYONE! Webkinz targeted age group is years of age.
2 YOU ARE WHAT YOU SHARE
David Wiley, BYU “IF THERE IS NO SHARING, THERE IS NO EDUCATION”
3 UNLEASHING THE TRIBE
WHO’S TALKING FOR YOU?
STAKE YOUR CLAIM!
The Power of the Internet
How important is your presence on the Internet?
WHAT ARE OTHERS DOING? During April of 2010 the Minnesota school districts in Mounds View and Stillwater took their traditional rivalry to the Internet with a unique Facebook Fan Page Face-Off. The idea was simple – the district that gets the most new fans on the social-networking site wins. And the losing superintendent has to wear the other district’s spirit wear for a day, with pictures posted on both districts’ Facebook pages as proof. Read More……… https://www.nspra.org/files/docs/Facebook%20Face-Off.pdf https://www.nspra.org/files/docs/Facebook%20Face-Off.pdf Facebook Face-Off
WHAT ARE OTHERS DOING?
Yes = 62.5% 24 participants in a Horizon office survey Yes = 100% Yes = 83.3%
WHAT WILL THE INFORMATION AND MEDIA LANDSCAPE LOOK LIKE IN 5 YEARS? ARE WE PREPARED?
4 CATCH UP, THEN KEEP UP
WHERE DO WE BEGIN?
MOVE FORWARD WITH OPEN EYES ANDAND
EXPECT AND EMBRACE
* Do we change our message? * Do we change our communication Plan? * Do we change our tools? WHAT DO WE NEED TO CHANGE? NO NO NO THEN WHAT DO WE CHANGE? Our willingness to accept change
WHAT ARE THE POTENTIAL DANGERS ? 1 - Identity Theft 2 – Anything you post can be used against you 3 – Misuse or inappropriate behavior 4 – You have no control over your user data All of these dangers can be overcome with EDUCATION
Social Media Success = Vigilance, Self-Awareness and Balance Social media unlocks both a multi-verse of new opportunities, and a minefield of new challenges. The freedom and choices granted by social media tools come with demands for more responsibility: being accountable and self-aware about how you spend your time and the information that you share.
Share effectively Create multiple points of participation Create many to many conversations Give others a voice Listen to and engage user-visitors Co-create with our community Get Mobile Guide the message. Accept that we no longer “Control” the message BE OBJECTIVE
Pull vs Push Develop information sharing process and communication networks SHARE EFFECTIVELY
Pull vs Push
Create multiple points of participation Create many to many conversations Give others a voice Listen to and engage user-visitors Get Mobile GET OUT THERE
CO-CREATE WITH OUR COMMUNITY
Teach them to Fish And Allow them to Fish
SCHOOLS CAN DO AMAZING THINGS!
GUIDE OUR MESSAGE Seize the opportunities that are before us and accept that we can no longer “Control” the message but have the opportunity to guide it.