Presentation on theme: "Rebecca Bates M.S.W, R.S.W MEDIA, MEDIA, TELL ME, WHO IS THE FAIREST IN THE LAND?: A CRITICAL DISCOURSE ANALYSIS OF BODY IMAGE (MIS) REPRESENTATION IN."— Presentation transcript:
Rebecca Bates M.S.W, R.S.W MEDIA, MEDIA, TELL ME, WHO IS THE FAIREST IN THE LAND?: A CRITICAL DISCOURSE ANALYSIS OF BODY IMAGE (MIS) REPRESENTATION IN THE MEDIA
Reason for Research Literature Review Methodology Data Sampling and Collection Findings New Forms of Weight Discrimination Healthy Body Neoliberalism Technology of the Body Conclusion Acknowledgements Questions OVERVIEW
Research Questions: how body image ideals are depicted and conceptualized in Canadian mass media? how body image portrayals in the media can impact Canadians health? Interest in this research Purpose of Research REASON FOR RESEARCH
Critical Discourse Analysis (CDA) Uncovers the link between macro and micro-levels of discourse Reveals the shaping and restructuring of discourse Foucault’s Archaeology of Knowledge Critiqued and evaluated the concepts and development of body image discourse Problematized the meaning of body image discourse in the media Analyzed the rules of formation among discourses Explored the current rules of body image talk METHODOLOGY
Articles in the Toronto Star and Globe and Mail between January 2011 and March 2013 Search terms: “obesity,” “body image,” “overweight,” “underweight,” and “thinness ideal” Headline Analysis DATA SAMPLING AND COLLECTION
DATA COLLECTION Data Search and Summary Electronical Newspaper Search
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